TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart of Dixie 0.6 2 1.42
8:30PM FOX Raising Hope 1.4 4 3.18



 Betty White's Off Their Rockers








9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Petar Ivanov

    @I think maybe Golden Boy’s numbers are ‘OK’ regarding Vegas’s recent numbers ? Anyway, I can’t see this show going anywhere but down, and quite sharply when it moves on Fridays.

    I am not vegas fan(not watch it) but think vegas premiere was better. But not sure. When i am not sure i will say it because Ultima only wait for mistakes to catch me(that was friendly jokes)

  • Gabe

    I hate people who gloat when shows do terrible and get cancelled, but I wouldn’t mind to see go on and new normal get cancelled (though I do watch both), if that would mean another season for Community.

    Can anything really work on Thursday at 8 against The Big Bang Theory?

  • Richard Steven Hack

    Claudia: “we have a code we DONT BASH other shows we only comment why we love BATB so much.”

    That’s nice. Really. But irrelevant to the ratings.

    “at the end of the day none of us know for sure who the CW will keep, if not they would have announced along with the rest of the Renew shows”

    No, that’s now how it works. Most of the time shows that are going to be “one season and done” don’t get explicit announcements of cancellation. They just aren’t on the new season schedule.

    “also all the bashing to other show is because you feel threatened”

    BATB doesn’t threaten any show I watch on the CW. Nikita is safe due to syndication, and the rest of the shows I watch happen to be the CW’s top performers.

    “the show is just getting better and better”

    In my opinion, despite the renewed emphasis on the conspiracy, it’s getting worse. This past episode was just a disaster in terms of acting (Cat’s sister needs to be fired STAT!), plausibility, and the behavior of the characters. And even the renewed emphasis on the conspiracy has been poorly done with little compelling action.

    “And yes the fandom is mostly women so who cares?!”

    The network and the studio and the producers do because the women hooked on the love story aren’t going to save the show.

  • Ultima

    My bad. Most shows.

    Not that I disagree with your point as a whole. Golden Boy will move to Fridays and be canceled. Unless I’m missing one, the last midseason drama to survive on CBS was The Unit in 2006.

  • Jade

    The ratings for Smash are just pitiful. I loved this show last season but gave up on it this season because of how boring and stupid it has become. Why NBC hasn’t pulled it from the schedule is beyond me or why didn’t they wait to launch it with the Spring premiere of The Voice?

  • fringewillget5seasons

    Actually I think it was a 3.3, CSI’s Wed@10 premiere was a 3.1 I believe.

    Regardless, Golden FLOP.

  • BigBrotherFan


    Vegas premired to a 2.5 18-49

  • Perdix

    New Girl is steadyish.

    Tuesday is weak. Yes. The Voice is lucky.

  • Dinaminjo

    Only shows that do not drop in their 2nd week are shows that already premiered low enough. Even the “latest hit” The Following dropped.

    In addition, Golden Boy fell from 2.0 to 1.6 in half hours = not good

  • Jayzel


    As fresh as NBC’s schedule and your name. Bwahahahahhahahahha! It’s fitting The Weakest Link was on 1.0NBC…


    NBC should close shop

  • Rebecca

    Really enjoyed Go On, RH and Mindy. Watching TNN right now. NG was okay, but the first episode of RH last night was a real treat for fans of “My Name is Earl” – nearly all the regular cast members were on (I think maybe only the day hooker was missing, amongst old Camden County residents), and they even did a little “Almost Famous” plane scene (Jason Lee was in that film). Liked the little Earl references throughout the episode (the List, Crab Man, etc.). Thanks, Greg Garcia.

    It was also fun to see Bradley Whitford back with Matthew Perry again in Go On. I like them together (loved Studio 60….just started watching West Wing and am not up to their episodes together yet, if they even had any scenes together – I don’t know. Enjoying West Wing on Netflix, never watched it before). And GO was funnier last night than it has been recently – maybe with Simone hopefully gone the show will improve again.

  • Olka

    Cult will be cancelled soon.
    I’m curious when.

  • zth

    ” NBC be better off throwing in addional repeats of WHITNEY instead of THE NEW NORMAL..LOL ”

    That has to be one of the most ridiculous sentences here. ORIGINAL episodes of Whitney barely get low 1’s, so how can repeats of Whitney get a higher rating than a 1.0? Repeats of Whitney would probably get 0.5-0.6.

  • Petar Ivanov

    CELEBRITY WIFE SWAP numbers are crazy one. I mean it beat most of nbc shows and some cbs shows. Is this some kind of joke or what ?

    Expext new NBC sunday reality from Eva Longoria to has these numbers too.

  • Billy

    NBC is starting to be a joke. They can’t even beat Univision anymore. I wonder if it will be too late for The Voice to save them in about a month.

  • Wright

    Good for HOD. Hopefully Golden Boy will adjust up because I really like Theo James. Too bad for Cult.

  • omabin

    Are those Wife Swap numbers for real? That is really high, never expected that. Surprised that the taste didn’t hold better. But I still maintain that a cheap lineup consisting of the taste, wife swap and something else (winter wipeout) should fill in Sundays for ABC during the winter months, preventing their shows from facing the awards seasons.

  • Claudia

    @Richard, I know besides bashing the show in every post I see of you, at lest you watch the show to know so much about it.

  • BigBrotherFan


    …really???? Whitney repeats OKAY on a FRIDAY in the freakin’ summer, man..How could it do any worse than THE NEW FLOP?

  • Bad Wolf

    NCIS is the living proof total viewership matters : at 9-12 million viewers per episode like all the other CBS cop shows, it wouldn’t even crack a 2.0 and would probably be on the bubble. So NCIS’s main strength is not its appeal for 18-49 adults, it’s its outrageously high total viewership.

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