TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart of Dixie 0.6 2 1.42
8:30PM FOX Raising Hope 1.4 4 3.18



 Betty White's Off Their Rockers








9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.


    @ bluejays

    re: Nashville is beginning to annoy

    If we didn’t have all the singing comps, Nashville & the other shows you mentioned would be the only kids on the block and the singing would be far less annoying

  • BigBrotherFan

    WIFE SWAP got some male viewers I’M SURE because of Kendra. Thats the only reason I tuned in myself soo..next week I prob wont watch it.

  • Dinaminjo

    OK The Following actually dropped in their third week from 3.3 to 2.9..

    Second week ratings
    – Nahsville 2.8 to 2.0
    – Vegas 2.5 to 2.0
    – Elementary 3.1 to 2.6
    – Revolution 4.1 to 3.4

  • Michael1

    NBC should make a play for either “Vegas” or “Golden Boy,” because both shows are better than “Smash.” Otherwise, they could try to get “Cougar Town.”

  • Chad P.

    Golden boy is a joke. I will not watch it, rather watch reruns of CSI: New York.
    In fact, CSI New York should be renewed due to the great actors, stories, and production. Mentalist is good too & “The Good Wife” is fair – BETTER than Golden Boy (a big FLOP).

  • BigBrotherFan


    How in the world can anyone suggest that Hayden singing is annoying is far beyond me! She could sing the phone book to me and I be cool with it. Leah Michele or Chris Golfer on the other hand…YUCK!

  • Ultima

    Only shows that do not drop in their 2nd week are shows that already premiered low enough. Even the “latest hit” The Following dropped.

    The Following
    21 January – 3.2
    28 January – 3.3

    Do you even look at numbers before you comment?

  • panda22

    hart of flop
    beauty and the flop
    golden flop

    did I miss any…….


    I think American Idol would do better against NCIS. First of all they don’t share the same audience as AI/BBT do and it always did well against NCIS. If I were FOX I would move Idol back to Tuesday-Wednesday I always preferred it there anyways.

    If Celebrity Wife Swap continues to do well then leave it on Tuesdays at 8pm. I am sure this show is dirt cheap to produce.

  • Andrea


    You missed the memo that The Following actually saw an audience INCREASE in its second week!


    @ Ultima

    The Unit was the last mid-season pickup for CBS

  • SarahL

    Mindy holding steady, nice.

  • rob60990

    I guess CBS wasn’t as stupid as some of us thought regarding moving Golden Boy to Fridays. That’s pretty much its only chance.

    The Taste seems done. ABC could use CWS as filler in between DWTS like they should have. At least BOP didn’t drop. ;)


    In a dream world I would love to see HBO pick up Smash it won’t but it would be so much better as a 13 episode cable series or FX or TBS/TNT. Reduce the budget. Honestly they should write Katharine McPhee’s character off the show. She just doesn’t have the actign chops the other actors have.

  • Ultima

    @Bad Wolf
    NCIS is the living proof total viewership matters

    No, it’s not.

    So NCIS’s main strength is not its appeal for 18-49 adults

    Yes, it is. It’s the #1 drama in Adults 18-49 on broadcast.

  • panda22

    @ Danielle vs. @ Claudia…..the guys here love a good cat fight!….keep on truckin’


  • Dinaminjo

    @Ultima, Andrea

    I knew there was a drop, but it was week three not two..
    My bad.

    Now I have 4 examples of rookie shows from this year that even though they survived up to this point (and some beyond) did actually fall down in their second week.

    My saying: GB next week 1.6, Friday 1.4..

  • Petar Ivanov

    @Ultima who said:
    Not that I disagree with your point as a whole. Golden Boy will move to Fridays and be canceled. Unless I’m missing one, the last midseason drama to survive on CBS was The Unit in 2006.

    Thanks. I don’t remmember that show. How many seasons was on?

    ps Let’s not say that GB will be cancel. If CBS cancel TGW csi ny and TM than may be GB will stay for short second season or for summur. So will see.

  • jer

    i saw tons of commercials for golden boy with great anticipation…i zoned out after about 10 mins. i recorded it but not sure i will finish it. seemed hard to follow. not impressed. guy seems to cocky to relate to, even though his sister is a mess. sorry!

  • peter barry

    how in the world do people watch celebrity wife swap.these people are not even celeberities.kate is not even a wife.

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