TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart of Dixie 0.6 2 1.42
8:30PM FOX Raising Hope 1.4 4 3.18



 Betty White's Off Their Rockers








9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Claudia

    @Richard! Ive watched Nikita, Arrow, SPN & TVD will you please tell me those have Oscar nomination kind of acting? Please the CW all along is a very light entertaining channel we are not looking to heavy acting, writing or production. If you are looking for that then change the channel each one their likes.

    I will just say respect other people’s likes and we all wait until the end and just dont bash I could tell a few things I dont like about the other shows, but Im enjoying BATB so much that can careless about the other bubble shows. And dont start with the BS of syndication, lead in or ratings, nothing is printed on stone at the end of the day we are not network execs, and as it was last year with TSC, the CW is the one that is gonna take the decision based on profits and how much money a show can make in the long run, is not only viewership if not many shows would be cancel in the CW, if not ask Nikita!

  • Schmoker

    My goodness, it now appears that 2 is the new 3. At some point content and brand are going to have to be totally revamped for all three networks. The idea of a network show is has to be obliterated or else it’s going to be a year or so before 1 is the new 2.


    @ Rebecca

    Thanks for the heads up on RH. I think I missed the last 4 or 5 eps so I have some catching up to do.

    Did you see The Best Exotic Marigold Hotel? That’s the only movie that I thought should have had some Oscar Noms (ie) cinematography, production design & supporting for Maggie Smith.

  • Ashley

    Hart of Dixie should def get renewed. Bye bye Cult and BaTB.

  • Mark3

    To bad more people dont watch CULT! ITS A GREAT ORIGINAL SHOW:) ill watch as lomg as its on. They should keep it anyway. The way things are going for cw any show they put out is probably gonna get low ratings anyway. Pkus im sooooo tired of my shows getting canned( V THE 4400 THE DEADZONE MELROSE PLACE LIFE AS WE KNOW IT INVASION etc etc)

  • r0ckmypants

    @jayzel – And so witty, too! NBC has been broadcasting on TV since the 1930s, so I’m not exactly sure what you mean by The Weakest Link being on “NBC1.0″ bwahahahahahahaha

  • kbmv

    Does NBC have anyone worth a damn? They have no hit show at all. All they have that’s keeping their business going is the NFL.

  • s0303

    wonder why abc ordered only 3 episodes of wife swap??? did pretty good…

    thought mindy project might raise a little due to seth rogen…guess not :)

  • Keith

    The New Normal is up .1!!! It’s a beast and is slaying all competition!!! 8 more seasons and a movie!!!

  • David Howell

    Another obstacle to an undeserved S5 for TGW gone. The next Miami Medical/Defenders/etc etc etc.

  • Andrea from Italy

    Despite its ratings, I still think that Smash is one of the most well written and well acted shows. It has a sort of “magic” that I can’t even explain. I’ve litterally eaten season one and I don’t see that change in season two that most of the people see. And anyone who compare Smash to Glee is wrong… they basically are singing shows, but they’re WAY different from each other.

  • Mon

    Too bad, I really enjoyed Golden Boy.

  • BigBrotherFan


    Melrose Place was a BS cancelation by the CW and ever since anything and everything has tanked. I’m glad. MP made Katie Cassidy truly shine. She is really underused in ARROW despite being the strongest actress of the bunch!

  • rob60990

    “The New Normal is up .1!!! It’s a beast and is slaying all competition!!! 8 more seasons and a movie!!!”

    Hurray! It beat the CW!!

  • Charmed

    So HOD might even adjust up?

  • Ultima

    I don’t remmember that show. How many seasons was on?

    Four; it aired after NCIS before The Mentalist before dying on Sundays. It’s one of the more recent examples of a show within a season of 88 episodes being canceled.

  • Mon

    Celebrity Wife Swap wasn’t at 9pm because? I guess ABC doesn’t care much about boosting Body of Proof.

  • sally

    csi ny is better than golden boy,im sorry the cast is boring

  • Bad Wolf

    @Chad P.

    Like Ana Gasteyer’s judge would say in The Good Wife, you forgot to mention “in my opinion”, in your comment. Because CSI New York deserving renewal due to great actors, stories and production is… well… your opinion, not a fact. Also, in my opinion, if shows were really renewed because they’re good, Alias, The West Wing and Veronica Mars would still be on the air while the CSI’s and their dozens of copies wouldn’t even have seen the light of day. But that’s my opinion.

  • panda22

    Bring back THE SECRET CIRCLE!!!!!!!

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