ABC’s 'Modern Family' Finished as Wednesday’s #1 TV Show in Adults 18-49

Categories: Network TV Press Releases

Written By

February 28th, 2013

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via press release:

Based on Fast Affiliate Live + Same Day Ratings:

 

ABC’s Modern Family finished as Wednesday’s #1 TV show in Adults 18-49, outdelivering Fox’s American Idol on the night for the first time ever. ABC was up week to week on Wednesday (+5%) to match a 5-week high on the night – since 1/23/13.

 

Opposite the opening half-hours of Idol and CBS’ Survivor at 8pm, ABC’s The Middle outdelivered NBC’s Whitney by 4.5 million viewers and nearly a full rating point in Adults 18-49. The ABC comedy beat out Survivor for the 3rd week in a row in Adults 18-34 (+8%) and Women 18-34 (+21%).

 

Like its lead-in at 8:30pm, ABC’s The Neighbors dominated its comedy competition, defeating NBC’s season finale of Guys With Kids by 3.0 million viewers and by 55% in Adults 18-49.

 

More than doubling its Adult 18-49 lead-in at 9pm (+129%) and holding even with its week-ago Fast Affiliate rating, ABC’s Modern Family finished #1 in its half-hour with a 50% advantage over its nearest scripted competition (CBS’ Criminal Minds).

 

At 9:30pm, ABC’s Suburgatory defeated NBC’s Law & Order in the half-hour among Total Viewers (+7%) and Adults 18-49 (+28%). The sophomore ABC sitcom surged week to week in viewers (+11%) and young adults (+15%) to its best numbers since January 9, 2013. Improving its slot year to year for the 3rd straight week, Suburgatory drew 7% more viewers for ABC to the half-hour this year.

 

Returning after the prior week’s preemption for an Oscars special, ABC’s Nashville came back to rank #1 in the 10 o’clock hour with Adults 18-34 and, for its 6th straight broadcast, in Women 18-34. Jumping 71% over its L+SD rating in the most recent week of L+7 data (w/o 2/4/13), ABC’s Nashville stood as the biggest percentage gainer of any freshman series during the week, building to a 2.9 Adult 18-49 rating in the final playback numbers.

 

 
  • Melissa

    I have to say that despite Nashville‘s pretty low adults 18–49 ratings, it’s impressive that the show always manages to win the hour among adults 18–34 (or at least women 18–34). Younger demos are very valuable to advertisers.

  • Bryan

    what are you blabbering about Melissa? Nashville isn’t doing well at all.

  • Charmed

    @Bryan Yes it is, I think 18-34 matters just as much maybe even more than 18-49.

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