ABC’s ‘Modern Family’ Finished as Wednesday’s #1 TV Show in Adults 18-49
via press release:
Based on Fast Affiliate Live + Same Day Ratings:
ABC’s Modern Family finished as Wednesday’s #1 TV show in Adults 18-49, outdelivering Fox’s American Idol on the night for the first time ever. ABC was up week to week on Wednesday (+5%) to match a 5-week high on the night – since 1/23/13.
Opposite the opening half-hours of Idol and CBS’ Survivor at 8pm, ABC’s The Middle outdelivered NBC’s Whitney by 4.5 million viewers and nearly a full rating point in Adults 18-49. The ABC comedy beat out Survivor for the 3rd week in a row in Adults 18-34 (+8%) and Women 18-34 (+21%).
Like its lead-in at 8:30pm, ABC’s The Neighbors dominated its comedy competition, defeating NBC’s season finale of Guys With Kids by 3.0 million viewers and by 55% in Adults 18-49.
More than doubling its Adult 18-49 lead-in at 9pm (+129%) and holding even with its week-ago Fast Affiliate rating, ABC’s Modern Family finished #1 in its half-hour with a 50% advantage over its nearest scripted competition (CBS’ Criminal Minds).
At 9:30pm, ABC’s Suburgatory defeated NBC’s Law & Order in the half-hour among Total Viewers (+7%) and Adults 18-49 (+28%). The sophomore ABC sitcom surged week to week in viewers (+11%) and young adults (+15%) to its best numbers since January 9, 2013. Improving its slot year to year for the 3rd straight week, Suburgatory drew 7% more viewers for ABC to the half-hour this year.
Returning after the prior week’s preemption for an Oscars special, ABC’s Nashville came back to rank #1 in the 10 o’clock hour with Adults 18-34 and, for its 6th straight broadcast, in Women 18-34. Jumping 71% over its L+SD rating in the most recent week of L+7 data (w/o 2/4/13), ABC’s Nashville stood as the biggest percentage gainer of any freshman series during the week, building to a 2.9 Adult 18-49 rating in the final playback numbers.