‘CBS This Morning’ Posts Significant Year-to-Year Gains in Adults 25-54

via press release:

“CBS THIS MORNING” POSTS SIGNIFICANT YEAR-TO-YEAR GAINS IN ADULTS 25-54 (+25%) THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, AS WELL AS VIEWERS (+16%) AND HOUSEHOLDS (+16%) COMPARED TO LAST YEAR

 

“CBS THIS MORNING” ADDS +430,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

           CBS THIS MORNING posted significant year-to-year gains among adults 25-54, the demographic most important to those who advertise in News, as well as viewers and households compared to last year. CBS THIS MORNING also showed growth in women 25-54 and women 18-49. CBS THIS MORNING added +430,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending Feb. 22.

 

CBS THIS MORNING

Week Ending Feb. 22, 2013                 Week Ending Feb. 24, 2012                 % Change

Adults 25-54

1.0/6                                                       0.8/6                                                            +25%

 

Viewers

3.02m                                                     2.59m                                                          +16%

 

Households

2.2/8                                                       1.9/7                                                            +16%

 

Women 25-54

1.1/7                                                       1.0/6                                                            +10%

 

Women 18-49

0.8/6                                                       0.7/5                                                            +14%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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