'CBS This Morning' Posts Significant Year-to-Year Gains in Adults 25-54

Categories: Morning News TV Ratings,Press Releases

Written By

February 28th, 2013

via press release:

“CBS THIS MORNING” POSTS SIGNIFICANT YEAR-TO-YEAR GAINS IN ADULTS 25-54 (+25%) THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, AS WELL AS VIEWERS (+16%) AND HOUSEHOLDS (+16%) COMPARED TO LAST YEAR

 

“CBS THIS MORNING” ADDS +430,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

           CBS THIS MORNING posted significant year-to-year gains among adults 25-54, the demographic most important to those who advertise in News, as well as viewers and households compared to last year. CBS THIS MORNING also showed growth in women 25-54 and women 18-49. CBS THIS MORNING added +430,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending Feb. 22.

 

CBS THIS MORNING

Week Ending Feb. 22, 2013                 Week Ending Feb. 24, 2012                 % Change

Adults 25-54

1.0/6                                                       0.8/6                                                            +25%

 

Viewers

3.02m                                                     2.59m                                                          +16%

 

Households

2.2/8                                                       1.9/7                                                            +16%

 

Women 25-54

1.1/7                                                       1.0/6                                                            +10%

 

Women 18-49

0.8/6                                                       0.7/5                                                            +14%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
  • Carol S Bannon

    Both my husband and I much prefer CBS This Morning’s News program because THEY REPORT THE NEWS…we truly appreciate 20 minutes of uninterrupted news while getting ready for the day. We began watching after becoming totally disgusted with the “slapping each other on the back” grandstanding of GMA and their irritating laugh tracks. In addition, CBS gives us news about the world and nation – GMA turned to reporting on Hollywood, even adding a “celebrity” newsperson. Really?

    Charlie and Nora are serious, and we feel trust-worthy, news commentators who let the news speak for itself and do not interject themselves into the story. We tell everyone to turn to them..I even was able to get my 85yr old father to turn off Fox and Friends. He is now regular watcher.

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