'Days of Our Lives' Equals a 15-Month High in Women 18-49

Categories: Network TV Press Releases

Written By

February 28th, 2013

days of our lives

via press release:

'Days Of Our Lives' EQUALS A 15-MONTH HIGH IN WOMEN 18-49 RATING
VERSUS THE SAME WEEK LAST YEAR, ‘DAYS’ IS UP 19 PERCENT AMONG WOMEN 18-49 VIEWERS AND UP 52 PERCENT WITH WOMEN 18-34

FOR THE FIRST QUARTER TO DATE, ‘DAYS’ IS DELIVERING INCREASES VS. LAST YEAR OF 3 PERCENT AMONG WOMEN 18-49 VIEWERS AND 8 PERCENT AMONG WOMEN 18-34

UNIVERSAL CITY, Calif. – February 28, 2013 – “Days Of Our Lives” has equaled its highest weeklong women 18-49 and women 18-34 ratings in the last 15 months, according to “live plus same day” ratings results for the week of February 18-22 from Nielsen Media Research.

For the week of February 18-22, "Days Of Our Lives" (1.0 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #4 among network daytime series in the women 18-49 demographic and tied for #3 in the women 18-34 race.

"Days" jumped 25 percent week to week in women 18-49 rating (to a 1.0 from a 0.8) to deliver its highest rating in that key demographic in five weeks (since the week of January 14-18, 1.0) and equal its top result in 15 months (since November 21-25, 2011, 1.1). The 0.6 among women 18-34 also equals the show's highest rating since the week of November 21-25, 2011 (0.8). In total viewers, “Days” averaged 2.7 million persons, its biggest audience since the week of January 14-18 (2.8 million).

Versus the same week last year, “Days” was up 52 percent among women 18-34 (with 194,000 viewers versus the year-ago 128,000), up 19 percent in the women 18-49 demo (620,000 vs. 521,000) and up 10 percent in total viewers (2.7 million vs. 2.5 million).

For the first quarter to date, "Days Of Our Lives" is up 8 percent in the women 18-34 category (206,000 vs. 191,000), up 3 percent in the women 18-49 demo (658,000 vs. 636,000) and up 5 percent in total viewers (2.8 million vs. 2.7 million).

Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 2 percent in total viewers (2.7 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and quarter-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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  • marie

    They can say that to Sonny and Will (Chandler and Freddie)

  • James

    You go Days.

  • rob60990

    I’m sure President’s Day gave all the soaps a boost but good for DAYS.

  • Jenny G

    I am thrilled to see this. @Marie…Sonny and Will have added value to this soap but, Kristen’s storyline coupled with the EJAMI reunion has contributed as well! LOng live DOOL!

  • Derrick

    Great news for DAYS!

  • della

    Well, I only started tuning in because of Will’s (Chandler Massey) coming out and then hearing a rumor that Sonny K (Freddie Smith) would be in a romance with him. Dannifer, Bristen and Marlena/John/Stephano bore me to tears. I’m 40+ btw.

  • Lulu

    This soap is just better than the last several years so it is good that ratings agree with it..lol !

  • Jerry

    Really good news for DAYS as the show is a lot better now than it was a few months ago. They’ve done a great job developing the younger characters to the main storylines.

    NBC should considered opening another hour for soaps they’re going hot right now and this would be the best time to bring a new one in or bring back one of the recently cancelled ones.

  • Janiece

    Loving Days of Our Lives and I have been committed to them since the first air date…I love Stephano, and I believe E.J. should be the next star of “Fifty Shades Of Grey” What a perfect Mr. Grey he would be…Always love Nichol, (she is a wonderful actress), and loving to hate Cloe. Kristen has been just delightful being bad and a little crazy…You can see she is loving to play the role..They all work so hard and I am so happy to see people respond…Best Wishes Days….

  • lizzie

    GO EJAMI

  • lizzie

    EJAMI Best couple ever next to gh’s Robert and Anna.

  • MikeyM

    Glad they are continuing the gay storyline. That seems to be the best thing about the re-reboot.
    The Brady/Kristin thing has gotten real old real quick and another, I am going to steal Daniel storyline just after the Nicole stealing Daniel storyline was and is a big let down.
    Bring back Bo.

  • Pinkle

    The Sonny/Will/Nick/Gabi storyline is probably most contributing factor to Days’ ratings increase. It’s the most compelling storyline on the show right now, and I know it’s the only thing I watch on the show.

  • Boo Boo Bear

    Old time fan who stopped watching. Started again a few months ago and am sad to say I am HOOKED again! :) Love the Will/Sonny story…but find it hard to believe that Nick could take on Sami/EJ or Sonny and his family…They run Salem.

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