Late Night TV Ratings For February 18-22, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

February 28th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES IN 18-49 VIEWERS AND TOTAL VIEWERS FOR THE WEEK OF FEB. 18-22
‘LATE NIGHT’ HITS A SEVEN-WEEK HIGH IN 18-49 VIEWERS, LED BY FRIDAY’S APPEARANCE BY FIRST LADY MICHELLE OBAMA, WHICH GENERATED JIMMY’S BIGGEST OVERALL AUDIENCE SINCE JULY

'TONIGHT' HAS OUT-DELIVERED ‘Late Show’ FOR 14 WEEKS IN A ROW IN 18-49 VIEWERS AND TOPPED ‘KIMMEL’ FOR SIX OF SEVEN WEEKS

‘LATE NIGHT’ HAS BEATEN ‘LATE Late Show’ IN 18-49 VIEWERS FOR 20 WEEKS IN A ROW AND TOPPED ‘Nightline’ HEAD-TO-HEAD FOR SEVEN OF SEVEN WEEKS

UNIVERSAL CITY, Calif. – February 28, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 in viewers 18-49 and total viewers versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" for the week of February 18-22. Note that "Tonight" and "Late Show" both rounded to a 0.8 rating in adults 18-49 while Jay delivered the bigger audience in that category.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" generated bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" in 18-49 and total viewers, with Friday's "Late Night" appearance by First Lady Michelle Obama generating Jimmy's biggest 18-49 audience (888,000) for any night of the week since Thanksgiving night (when NBC Sports covered NFL football in primetime). In total viewers, last Friday’s "Late Night" attracted 2.384 million, the show's biggest audience for any night of the week since Friday, July 27, 2012 (the night NBC covered the Opening Ceremony of the London Olympics).

For the week, Jimmy delivered his biggest 18-49 audience (681,000) in seven weeks (since December 31, 2012-January 4, 2013) and biggest overall audience (1.751 million) in three weeks (since January 28-February 1).

For their head-to-head half-hour from 12:30-1 a.m. ET last week, "Late Night" delivered bigger audiences than ABC's "Nightline" in all key categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 14 weeks in a row and topped "Kimmel" for six of their seven head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 18 weeks in a row and "Kimmel" for seven of seven weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 20 weeks in a row and prevailed in total viewers for 17 of the last 18 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for seven weeks in a row in viewers 18-49 and four weeks in a row in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of February 18-22. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.8/3

ABC “Kimmel,” 0.7/3

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2*

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/3

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.3 million viewers

ABC “Kimmel,” 2.5 million viewers

12:35-1:05 a.m. ET

ABC “Nightline,” 1.5 million viewers*

12:35-1:35 a.m. ET

NBC “Late Night,” 1.8 million viewers

CBS “Late Late Show,” 1.6 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 1.0 million viewers*

* Monday's "Nightline" is excluded from these averages. Friday's "Last Call" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.8/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.6 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.7 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.7 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 18-22

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7***

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6***

TBS, 11 p.m.-midnight, “Conan,” 0.4***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million***

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million***

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

*** Monday's "Daily Show," "Colbert Report" and "Conan" were rebroadcasts.

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  • jcfreder

    WEEK OF 2/25 PROJECTIONS
    TOTAL VIEWERS
    Jay 3.40M
    Dave 2.96
    JKL 2.51

    18-49 DEMO
    Jay .75
    JKL .67
    Dave .62

  • JB

    I highly doubt it has anything to do with hosting Late Night. Timberlake’s new album is coming out, that’s why he’s making all these appearances…plus he enjoys doing this stuff as a guest and it’s much different being a guest vs. as a host. If they really liked him then I could see a weekly variety show but I definitely don’t see someone as successful as JT doing a 5-night a week late night show.

  • Gary Middleton

    “I love Tina Fey, but I’d be surprised to see her sign on to do a late night talk show, and am not sure it’s the best use of her talents.”

    Badlands, assuming she wants to stay in front of the camera, what better alternative do you think she has? Her sitcom was a ratings flop, so I can’t see anyone dying to back a Fey sitcom. We’ll find out in a few weeks if she can still open a movie (it’s been 3 years). Maybe something for HBO, where ratings don’t matter?

    2 reasons she is suited to a nightly show out of 30 Rock: she’s a New Yorker and an insane workaholic.

  • Gary Middleton

    “More so that ABC puts his show randomly at 10PM during repeats week to get attention”

    GAR, in fairness those weren’t normal late night episodes. They were heavily scripted, star studded specials. Made sense to run them in prime time. Though, ironically, perhaps they have little value in promoting JKL since they don’t resemble typical episodes.

  • Brad

    I agree with JB 100%. I was going to say something like that about Justin Timberlake, but the thought of him hosting a little late night show when he does movies, make albums, and host SNL whenever he pleases is just ridiculous.

  • GARebelman

    I think Seth Myers would make a pretty good “Late Night” host. The best part of SNL half the time is the Weekend update.

  • Brad

    This is why I recommended Seth Meyers in the first place
    – SNL experience
    – currently head writer for SNL
    – Weekend Update experience like Jimmy Fallon did.
    – apart of the final three to replace Regis Philbin on Live with Kelly Rippa
    – some praise for his stand up work, like his topical jokes and his Presidential Stand Up
    – would not be able to demand a high salary like Tina Fey and her resume

  • GARebelman

    I agree with Brad.

    Though I Have no clue what CBS will do when they “Tell Dave to leave” as Letterman put it with the Oprah interview. They don’t have an SNL to build up comedians or anything. All they have is Craig Ferguson

  • jcfreder

    Well, GAR, CBS can always bring in Jay. . .

    But seriously, if this Leno news is true, then CBS should be pretty happy to keep Dave; there’s a good chance that Dave will roll in total viewers in a one “old guard” vs. two “new guard” matchup, and he should be ready to hold relatively steady in 18-49 seeing as there will be a component of Leno’s crowd that will gravitate toward him. I think those possibilities are likely enough to just stick with Dave.

    Long-term, who knows. Craig, Conan, Colbert . . . even without SNL, CBS won’t have a hard time finding people to poach from another network.

  • Douglas in TN

    Well, this seems to be as much confirmation as we may get, unless somebody says something on their respective shows…from E!
    _____________________
    NBC sure likes Jimmy Fallon.
    The Peacock network is planning to announce Jay Leno’s retirement from The Tonight Show sometime in the next year, sources confirm to E! News.

  • Douglas in TN

    An excellent idea from Newsday…an idea to sort of put a fresh coat of paint on The Tonight Show…

    ___________________________
    And the one thing that Fallon should leave behind if he makes the jump is (and yes, it’s a controversial choice) . . . the monologue.
    Simply put, the monologue is the least funny part of his show. And no one tunes in to “Late Night” to watch Fallon stumble through jokes about current events; viewers tune in to see him write “Thank You Notes” or “Slow Jam the News.” So why not just cut to the chase and start out with what the audience wants to see? It’d be an audacious move and a way to revolutionize the decades-old “Tonight Show.”

  • Badlands

    Gary, I think Tina’s plan for now is to work in movies. She has one coming out this month and two in production.

    I could definitely see her doing a show for HBO, but another network sitcom is always a possibility. I’m not sure how you can refer to 30 Rock as a “ratings flop.” Flops don’t hang around for seven season. It’s true the ratings were on a downward trajectory the last three years and cratered this year (it still probably would have been a bubble show for return if it hadn’t been announced as the final season).

    However, 30 Rock regularly scored 3s and even a few 4s in the demo into season 4 (granted, that’s more impressive now than it was then). It was also the most upscale show on TV among those 18-49 and did very well with 18-34 men.

  • MBlake

    Conan is the only one of them worth watching every night.

  • Diana Santiago

    Badlands, Gary thinks that Tina Fey “hates” Jay Leno; therefore, he needs to downplay her performance.

    Why JT will spend a week promoting his new record on the same show? I find that weird.

  • jcfreder

    The JT thing is not unprecedented. I’m pretty sure Fallon had Springsteen on a whole week, as did Dave with U2.

    Douglas, the monologue issue is interesting. Assuming the Fallon moving news is true, I assume the very first thing he will be advised about is extending his monologue. Dave and Conan did similar things going to 11:35, and there’s no question that it’s a signature of the Tonight Show. Just look at the relative ratings drops after the first-half hour between Jay and Dave; Jay has a lot more drop off, I’m guessing because people tune in mostly for the monologue.

    So I kind of agree with you that Fallon is built to do a different kind of show; I’m just not sure that he’ll be allowed to change that component. To the extent that he is a little more unpolished, that’s another reason I think Dave could clean up in a Letterman-Fallon-Kimmel battle.

  • Brad

    I’m with JC 100%

    Lets say Letterman stays after Leno leaves. How long does CBS keep Letterman? 1 year? 2 years? 5 years?!

    While I like Letterman’s odds against the Jimmies, if I were Les Moonves, I would let Letterman go with Leno so CBS doesn’t lose out in establishing a new host for the Late Show.

  • Gary Middleton

    “Flops don’t hang around for seven season.”

    They do on NBC.

    By Tina’s estimation, the show only stayed on the air because of awards. But it surely also had a lot to do with NBC having few options.

    “It was also the most upscale show on TV among those 18-49 and did very well with 18-34 men.”

    One way to have the most upscale show is by having everyone who makes less than 6 figures walk out the door. In prime time network TV, once we’re breaking out the sub-demos it generally means the show didn’t do well.

    In fairness, in recent years it has gone head-to-head with Big Bang and American Idol. But 30 Rock would lose to shows I’ve never heard of. Just found out there is a show called Last Resort.

  • Gary Middleton

    Brad, I think if Moonves had a young and mainstream act like Fallon in the bullpen, he would be moving ahead with a plan like that. Ferguson is older and unpredictable, makes it a tougher call.

    And for a great many potential candidates, the appearance of “pushing out Letterman” is unappealing, while pushing out Leno makes them heroic.

  • Neal

    Doug, NBC has denied the rumors of Fallon taking over Leno. After the Conan disaster they would be fools to dump a perennial #1 like Leno! I’ve seen Fallon and his awful monologue isn’t nearly good enough for Tonight and to take over Leno!

    I can’t post the link otherwise I would but you can easily find it.

  • GARebelman

    Monday March 4th 56 metered markets:

    Deception 2.7/5
    Hawaii 5-0 3.8/7 (R)
    Castle 4.8/8 (R)

    Leno 2.7/7 1.8/5 (R)
    Letterman 2.4/6 1.7/5 (R)
    Kimmel 2.7/7 1.8/5
    Nightline 1.3/4
    Fallon 1.3/5 1.0.4 (R)
    Ferguson 1.2/4 1.0/4 (R)

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