Late Night TV Ratings For February 18-22, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

February 28th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES IN 18-49 VIEWERS AND TOTAL VIEWERS FOR THE WEEK OF FEB. 18-22
‘LATE NIGHT’ HITS A SEVEN-WEEK HIGH IN 18-49 VIEWERS, LED BY FRIDAY’S APPEARANCE BY FIRST LADY MICHELLE OBAMA, WHICH GENERATED JIMMY’S BIGGEST OVERALL AUDIENCE SINCE JULY

'TONIGHT' HAS OUT-DELIVERED ‘Late Show’ FOR 14 WEEKS IN A ROW IN 18-49 VIEWERS AND TOPPED ‘KIMMEL’ FOR SIX OF SEVEN WEEKS

‘LATE NIGHT’ HAS BEATEN ‘LATE Late Show’ IN 18-49 VIEWERS FOR 20 WEEKS IN A ROW AND TOPPED ‘Nightline’ HEAD-TO-HEAD FOR SEVEN OF SEVEN WEEKS

UNIVERSAL CITY, Calif. – February 28, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 in viewers 18-49 and total viewers versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" for the week of February 18-22. Note that "Tonight" and "Late Show" both rounded to a 0.8 rating in adults 18-49 while Jay delivered the bigger audience in that category.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" generated bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" in 18-49 and total viewers, with Friday's "Late Night" appearance by First Lady Michelle Obama generating Jimmy's biggest 18-49 audience (888,000) for any night of the week since Thanksgiving night (when NBC Sports covered NFL football in primetime). In total viewers, last Friday’s "Late Night" attracted 2.384 million, the show's biggest audience for any night of the week since Friday, July 27, 2012 (the night NBC covered the Opening Ceremony of the London Olympics).

For the week, Jimmy delivered his biggest 18-49 audience (681,000) in seven weeks (since December 31, 2012-January 4, 2013) and biggest overall audience (1.751 million) in three weeks (since January 28-February 1).

For their head-to-head half-hour from 12:30-1 a.m. ET last week, "Late Night" delivered bigger audiences than ABC's "Nightline" in all key categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 14 weeks in a row and topped "Kimmel" for six of their seven head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 18 weeks in a row and "Kimmel" for seven of seven weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 20 weeks in a row and prevailed in total viewers for 17 of the last 18 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for seven weeks in a row in viewers 18-49 and four weeks in a row in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of February 18-22. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.8/3

ABC “Kimmel,” 0.7/3

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2*

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/3

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.3 million viewers

ABC “Kimmel,” 2.5 million viewers

12:35-1:05 a.m. ET

ABC “Nightline,” 1.5 million viewers*

12:35-1:35 a.m. ET

NBC “Late Night,” 1.8 million viewers

CBS “Late Late Show,” 1.6 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 1.0 million viewers*

* Monday's "Nightline" is excluded from these averages. Friday's "Last Call" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.8/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.6 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.7 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.7 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 18-22

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7***

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6***

TBS, 11 p.m.-midnight, “Conan,” 0.4***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million***

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million***

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

*** Monday's "Daily Show," "Colbert Report" and "Conan" were rebroadcasts.

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  • Gary Middleton

    Conan .41 last week. That could’ve been a lot worse, all things considered. He may have made it through the toughest part of the CougarNerds minefield.

  • Ananthapadmanabhan

    why would NBC replace jay with fallon I can never understand. The other show will have fallon for dinner. He is a known liberal. Jay’s audience are predominantly conservative. I think craig ferguson is the way to for NBC if he reduces his cursing is more palletable to the conservative audience or they could hire someone like adam sandler who looks liberal but definitely a republican. I think hiring a democrat would be a big risk. Look what happened to conan (the pie is not big enough with liberal audience and the young ones do not turn to the show every day).

  • Douglas in TN

    Mario missed the closest thing we have to a confirmation, from E!, which, incidentally, is owned by NBC, so it may be reliable…

    “The Peacock network is planning to announce Jay Leno’s retirement from The Tonight Show sometime in the next year, sources confirm to E! News.
    The front-runner to replace him? Fallon, who has been successful at the 12:35 a.m. time slot with Late Night. Our sources add nothing is official yet and no official offer has been made to Fallon.
    Leno is signed through 2014.”

  • Diana Santiago

    John Stewart taking a 12-week hiatus during summer; John Oliver to sub.

  • Badlands

    Gary said: “Once we’re breaking out the sub-demos it generally means the show didn’t do well.” Sorry, but in this case, that’s ridiculous. Upscale 18-49 is one of the most coveted demos for advertisers. Into its 4th season, 30 Rock was number one on all of TV. 18-34 men are the hardest demo to reach. Thus both of these demos command higher ad rates. So yeah, that’s kind of important.

    Sure, the ratings were terrible this year, but that doesn’t negate 4 solid seasons and two decent ones. Oh, and since you said flops can make it for 7 seasons on NBC, can you please name them?

  • Douglas in TN

    Wonder if Stewart is feeling, or has felt, Daily Show burnout. It must take a tremendous amount of energy and effort to put on a show like that night in and night out.

    Leno stinks 4 nights out of 5, Letterman 2 or 3 out of five. I rarely see The Daily Show have an off night.

  • Badlands

    Ananthapadmanabhan, if you think NBC needs to hire a Republican, good luck with that. All the late night talk show hosts, including Jay Leno, are socially liberal (as is Adam Sandler, btw). There just aren’t many funny Republicans in show business.

  • Douglas in TN

    I like Jimmy Fallon. Really didn’t care for him when he first started, but he does have a charm and unique wit. On one hand I think he’ll do just fine with The Tonight Show, but on the other hand I can see another turbulent couple of years.

    His Late Night is not as edgy and absurd as Conan’s was, but has its own unique silliness to it. Will that silliness serve him well in a timeslot that, amazingly, thinks “Meal or No Meal” is comedy? Will Fallon do the same thing Leno did? Turn the funny off for the sake of ratings? Conan wouldn’t, and it cost him dearly.

  • Neal

    Again NBC would be absolute fools to dump a perennial #1 like Leno. You have to be completely delusional to think Fallon can take over for Leno because he is CLEARLY not ready!

  • Douglas in TN

    He may not be ready, but it’s happening.

  • Gary Middleton

    “Sorry, but in this case, that’s ridiculous. Upscale 18-49 is one of the most coveted demos for advertisers. Into its 4th season, 30 Rock was number one on all of TV. 18-34 men are the hardest demo to reach. Thus both of these demos command higher ad rates. So yeah, that’s kind of important.”

    If you’re the Golf Channel it is. If you’re on network in prime time, it’s nice but not that big a deal, because the absolute numbers are small relative to the mainstream. If you’re targeting sub-demos on network prime time, it’s because you’ve failed to produce a hit.

    “Sure, the ratings were terrible this year, but that doesn’t negate 4 solid seasons and two decent ones.”

    I’ll plead no contest to the first 4, when about 25% of The Office audience walked out on 30 Rock. Not a disaster, not great. The last 3 seasons were a big ratings flop, and that’s not a very controversial viewpoint. Sometimes the hipsters even wear it with pride.

    “Oh, and since you said flops can make it for 7 seasons on NBC, can you please name them?”

    Victory for Badlands. But Community is completing its 4th un-watched season, which certainly wouldn’t happen anywhere else.

    Main point was broadcast networks are not necessarily going to fall over themselves to get the Tina Fey ratings magic in prime time, and her acting range doesn’t bode too great for her ongoing prospects as a film star, so I can certainly understand why she might bite on a late night offer. But certainly well suited to premium cable, where she would get a hero’s welcome.

  • Douglas in TN

    From Parade Magazine:

    ___________________________________
    It was only two years ago that Conan O’Brien famously (and contentiously) departed NBC’s late night talk show lineup amid a tussle over time slots with fellow host Jay Leno. And now the network is about to go through another late night upheaval.

    The scoop: According to The Hollywood Reporter, NBC may not renew Leno’s Tonight Show contract when it expires in 2014. His possible replacement? Jimmy Fallon, the host of the show that airs directly after Leno’s. And while these rumors have been denied by NBC, The Hollywood Reporter cited two “high-level industry sources,” and E! News has confirmed the report with other sources.

    Why the change? It’s about demographics. Even though Leno’s ratings remain strong overall, his 11:35 p.m. show now competes with ABC’s Jimmy Kimmel Live!, which has been siphoning away a portion of a crucial younger audience since moving to the earlier time slot. According to sources, NBC believes that Fallon will help draw back some of that coveted 18-49 demographic.

  • Gary Middleton

    “his 11:35 p.m. show now competes with ABC’s Jimmy Kimmel Live!, which has been siphoning away a portion of a crucial younger audience since moving to the earlier time slot.”

    Do people here agree that Kimmel has taken any of Jay’s demo audience? JC?

    Reason I agree with the decision to replace Jay is this. If Fallon hosts, the 18-49 audience might go down. If Jay hosts, it is guaranteed to go down.

    “It was only two years ago that Conan O’Brien famously (and contentiously) departed NBC’s late night talk show lineup amid a tussle over time slots with fellow host Jay Leno.”

    Wasn’t it over three years ago? Not trying to nitpick, but rather point out that if Jay goes in 2014, it won’t have been a walk through a revolving door. Jay’s post-Conan tenure on Tonight will have nearly equaled the length of Jack Paar’s entire run.

  • Nifty

    I’m in no way trying to back Jay at all, but how do you guys think Jimmy’s ready for this? Firstly, he has a 3 minute monologue which, when I watch it, is horrible. I can at least chuckle at Jay every now and then. Secondly, the only bit I can see being transferable is Thank You Notes. Besides that, a lot of his stuff is too silly. Personally, I love that he does games, but is a semi-game show really a good idea for Tonight? I have no problems with Jimmy as a person, but he needs better writers and more comedy before he can take Tonight IMO.
    On a separate note, does anyone suspect that Jay may be the last host of any if these shows to do it for a long time? I think we can all agree that news like this wouldn’t get nearly as much coverage if hosts only lasted 5-10 years.

  • Douglas in TN

    “but he needs better writers”

    You make several interesting points…but concerning above, have you seen the Leno show now? It’s probably the worst written talk show on the air. Jerry Springer has better writers.

  • Gary Middleton

    Nifty, I think you’ll see less games at 11:30. More contributions by others, a la Biff Henderson/Ross Matthews/Robert Smigel. Jimmy has a ton of experience at this point, more than 4 of his 5 predecessors when they started. He’ll figure the rest out, imo.

    Most of these shows don’t start out looking exactly like they will a year or two later.

  • Badlands

    Gary – I said 30 Rock led the upscale demo; not that they targeted it. If being number 1 in that demo constitutes a flop, then Modern Family must be a colossal flop since they currently lead the upscale demo by a large margin.

    You clearly don’t like Tina Fey. Maybe Diana’s theory is correct.

  • Nifty

    @Douglas
    I never actually watch the show, I just sneak a peek at the monologue every now and then. I think my main problem with Jimmy’s monologue is the how the jokes are structured. It’s always, “Joe Smith… so I guess he didn’t,” or, “Hey, this happened…or as according to so and so…”. I guess I’ve become too used to Craig’s and Dave’s more free flowing monologues.

  • Douglas in TN

    While I think the monologue is beyond tired…exhausted actually, it can be interesting to see the differences between the hosts.

    Letterman almost, often, dismisses it. His can be the punchiest, depending on if he’s into it. He frustratingly repeats the same jokes nightly for weeks.

    Leno fires like a gatling gun, never taking his eyes off the cue cards. His miss to hit ratio is about 9 to 1, more concerned about quantity than quality.

    Fallon seems as if he feels the opening monologue mandatory…it’s often his weakest few minutes, though that sometimes works to his advantage.

    And with Ferguson you just don’t know what he’ll do or say, which usually make his the most refreshing.

    I just find Kimmel’s as generic as Leno’s for some reason.

  • Gary Middleton

    “If being number 1 in that demo constitutes a flop, then Modern Family must be a colossal flop since they currently lead the upscale demo by a large margin.”

    Modern Family isn’t a hit because it leads the upscale demo, it’s a hit because it draws a huge audience.

    “You clearly don’t like Tina Fey.”

    If believing 30 Rock was a ratings flop means you don’t like Tina Fey, then a lot of people who seem to love Tina Fey don’t like Tina Fey. It also means Tina Fey doesn’t like Tina Fey.

    Badlands, none of this is personal. You can make inferences about me if you like, but I think you’ll have more fun just shooting down the arguments themselves. I’m nobody.

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