Late Night TV Ratings For February 18-22, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

February 28th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES IN 18-49 VIEWERS AND TOTAL VIEWERS FOR THE WEEK OF FEB. 18-22
‘LATE NIGHT’ HITS A SEVEN-WEEK HIGH IN 18-49 VIEWERS, LED BY FRIDAY’S APPEARANCE BY FIRST LADY MICHELLE OBAMA, WHICH GENERATED JIMMY’S BIGGEST OVERALL AUDIENCE SINCE JULY

'TONIGHT' HAS OUT-DELIVERED ‘Late Show’ FOR 14 WEEKS IN A ROW IN 18-49 VIEWERS AND TOPPED ‘KIMMEL’ FOR SIX OF SEVEN WEEKS

‘LATE NIGHT’ HAS BEATEN ‘LATE Late Show’ IN 18-49 VIEWERS FOR 20 WEEKS IN A ROW AND TOPPED ‘Nightline’ HEAD-TO-HEAD FOR SEVEN OF SEVEN WEEKS

UNIVERSAL CITY, Calif. – February 28, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 in viewers 18-49 and total viewers versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" for the week of February 18-22. Note that "Tonight" and "Late Show" both rounded to a 0.8 rating in adults 18-49 while Jay delivered the bigger audience in that category.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" generated bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" in 18-49 and total viewers, with Friday's "Late Night" appearance by First Lady Michelle Obama generating Jimmy's biggest 18-49 audience (888,000) for any night of the week since Thanksgiving night (when NBC Sports covered NFL football in primetime). In total viewers, last Friday’s "Late Night" attracted 2.384 million, the show's biggest audience for any night of the week since Friday, July 27, 2012 (the night NBC covered the Opening Ceremony of the London Olympics).

For the week, Jimmy delivered his biggest 18-49 audience (681,000) in seven weeks (since December 31, 2012-January 4, 2013) and biggest overall audience (1.751 million) in three weeks (since January 28-February 1).

For their head-to-head half-hour from 12:30-1 a.m. ET last week, "Late Night" delivered bigger audiences than ABC's "Nightline" in all key categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 14 weeks in a row and topped "Kimmel" for six of their seven head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 18 weeks in a row and "Kimmel" for seven of seven weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 20 weeks in a row and prevailed in total viewers for 17 of the last 18 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for seven weeks in a row in viewers 18-49 and four weeks in a row in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of February 18-22. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.8/3

ABC “Kimmel,” 0.7/3

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2*

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/3

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.3 million viewers

ABC “Kimmel,” 2.5 million viewers

12:35-1:05 a.m. ET

ABC “Nightline,” 1.5 million viewers*

12:35-1:35 a.m. ET

NBC “Late Night,” 1.8 million viewers

CBS “Late Late Show,” 1.6 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 1.0 million viewers*

* Monday's "Nightline" is excluded from these averages. Friday's "Last Call" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.8/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.6 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.7 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.7 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 18-22

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7***

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6***

TBS, 11 p.m.-midnight, “Conan,” 0.4***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million***

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million***

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

*** Monday's "Daily Show," "Colbert Report" and "Conan" were rebroadcasts.

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  • Badlands

    “Modern Family isn’t a hit because it leads the upscale demo, it’s a hit because it draws a huge audience.”

    Thanks for stating the obvious. I’m sure you knew my point was that you claimed 30 Rock wasn’t a hit because it “targeted the demo.” Anyway, this is beyond tedious at this point.

    “If believing 30 Rock was a ratings flop means you don’t like Tina Fey, then a lot of people who seem to love Tina Fey don’t like Tina Fey. It also means Tina Fey doesn’t like Tina Fey.”

    No. You argued that her show was a flop, despite evidence to the contrary. Tina Fey is self-deprecating. I’m sure the $20,000,000+ she earned from the show tells her it wasn’t a flop. You also attacked her acting and dismissed her movie and network careers. You also seem to be keeping track of the Leno critics, which include Fey.

  • Brad

    Gary, I hear what you are saying so not to be a jerk, because I do agree with you, but you never answered my question. So when would you replace Letterman? It sounds like there is no end in site for Letterman. He survives the low summer ratings that make you wonder why CBS backs him. But that’s because he comes back to win the week. He survives scandal after scandal (Palin, Cheating Scandal). But that’s because it makes him big news again and, in my opinion, funnier.

    To me Gary, it sounds like Letterman will have to go on a stretcher at this point. There is no one to replace him and with the thought he’ll take all of Leno’s viewers, which he did last time their was a Tonight Show change, then there shouldn’t be a problem with him going up against Fallon.

  • Brad

    NBC continued with 30 Rock so they could put it into syndication and make money that way when it turned out the last 3 or so seasons didn’t pan out as they initialed hoped. They also did not want to upset the apple cart of a big name show which featured Tina Fey, Alec Baldwin, and producer Lorne Michaels, but the key thing was getting it to syndication where it is currently doing well.

  • Douglas in TN

    The keys to Letterman? He’s a multiple Emmy award winner, Peabody winner, and, maybe more importantly in terms of awards, a Kennedy Center honoree. Doubtful CBS would can a Kennedy Center honoree so quickly.

    But, really most importantly, he makes tons of money for CBS. That’s the key. If anything saves Leno, it’s that many reports say he still makes a lot of money for NBC.

  • Gary Middleton

    Brad, if I was CBS I’d replace Dave when either a) I have a better alternative or b) his show loses money.

    As I said earlier, maybe it’s tough finding alternatives since a lot of comedians won’t want to seem like they’re pushing Dave out.

    Will go out on a limb and suggest that Dave will not inherit much of Jay’s demo audience. That crowd made its decision on irony and angst a long time ago.

  • Gary Middleton

    Brad, I dispute that 30 Rock is doing well in syndication outside of a few major markets. It never turns up in the syndicated charts. In its off-network deals it quickly got shunted to midday and overnight slots.

    Hey, if it did turn out that Tina Fey was taking 12:30 and that hastened Leno’s demise, that would mean she took both Leno and Conan off the networks. Recall that Fox couldn’t clear Conan in large part because of syndication deals with 30 Rock.

  • Gary Middleton

    I predict that we have seen the last Jon Stewart-hosted summer episode of Daily Show outside of a Presidential election year.

  • Gary Middleton

    “I’m sure the $20,000,000+ she earned from the show tells her it wasn’t a flop.”

    By that measure, the Jay Leno Show was a big hit.

    Maybe Nielsen should just start measuring tax returns.

  • Diana Santiago

    In that case, Gary, Jay Leno is the biggest flop of late night. He’s the only host whose salary has been cut (for doing the same show).

    New rumor spreading: Howard Stern to substitute Jimmy Fallon on Late Night. Whoever is planting these rumors is really having a blast.

    BTW, that makes no sense. I’m sure Stern will ask a lot more millions than Fallon.

  • Neal

    Nifty, that’s what I said. Fallon’s monologue is awful and there is no way he’s ready for Tonight!

    Jay is still da man! Da King!

  • mary

    It was my impression Leno volunteer his pay cut to avoid employee layoffs.

  • mary

    Oops, hit “submit” too fast. Meant to type “volunteered.”

  • Gary Middleton

    “He’s the only host whose salary has been cut (for doing the same show).”

    No way of knowing this, since Dave’s salary is paid to himself out of production company fees.

    Dave’s show has existed through the changing landscape of broadcast TV economics, so it seems pretty unlikely that his personal take from the show has been completely immune. Does CBS pay the same fee for a show delivering .68 as it did for one that delivered 1.1? Anything’s possible, but…

  • Gary Middleton

    “It was my impression Leno volunteered his pay cut to avoid employee layoffs.”

    Technically that had to be the case, since Jay’s contract was not near expiration.

  • Brad

    CBS has been paying The Late Show less money in recent years. I do not know what’s getting cut, or maybe no cuts as they try to make it up with Live on Letterman, but the show is not struggling to stay afloat, at least not on record.

    Howard Stern was talked to by Fox to do a late night show after the failure of Chevy Chase. Stern decided that Fox didn’t know what they were doing and he didn’t need the headache of how he should act on television. It would not come to me as a surprise if Stern decides to light up Late Night after 20 years stating behind the scenes, being the fanatic that he is. He’s even said on his show he wants to do what they because “how hard can it be”.

  • Douglas in TN

    “Jay is still da man! Da King!”

    And da fired!

    “The Tonight Show with Jimmy Kimmel”

    Coming Summer, 2014.

  • Badlands

    “By that measure, the Jay Leno Show was a big hit.”

    Sorry, but I don’t live in the black and white world where something is either a flop or a huge hit. Of course, Jay Leno’s Tonight Show hasn’t been a flop (and yes, you could have called it a “hit” for quite a few years). However, there’s a point where there are diminishing returns and you look for other options. It’s similar to sports. Just because the Packers wanted to replace Brett Favre with Aaron Rodgers, it doesn’t mean Favre hadn’t been a star all those years.

    So people watch Leno or Letterman partially because of their decisions on angst? I thought I watched Letterman because he is much funnier and a far better interviewer.

  • GARebelman

    Tuesday March 5th 56 metered markets:

    Smash 2.5/4
    Golden Boy 6.2/12
    Body of Proof 4.6/8

    Leno 2.9/7 1.9/6 (R)
    Letterman 2.9/7 2.0/6 (R)
    Kimmel 2.8/7 1.8/5
    Nightline 1.3/4
    Fallon 1.2/4 1.0/4(R)
    Ferguson 1.4/5 1.1/4 (R)

  • Douglas in TN

    I was on a college campus today, and in conversation asked a group of students what they thought of Jimmy Kimmel replacing Jay Leno. Most were indifferent…but one student had a good suggestion…

    “Replace Jay Leno with Geoff Peterson.”

    Good idea.

  • Gary Middleton

    Thanks for the numbers, GAR.

    Brad, if it’s a straight interview show like Later with Bob Costas, I think a Stern show at 12:30 could work. He really is an exceptional interviewer. If it’s a full hour with comedy bits, I think it’ll have trouble. But at this stage of his life, I seriously doubt he’d want the hassle of comedy bits anyway.

    Obviously he will have to take a spectacular pay cut to do it.

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