'Psych' Premieres 7th Season with Double-Digit Increases & Social Activity up +96%

Categories: Network TV Press Releases

Written By

February 28th, 2013

Psych

via press release:

USA’S “Psych” PREMIERES SEVENTH SEASON
WITH DOUBLE-DIGIT INCREASES, GARNERING NEARLY 3 MILLION VIEWERS, AND SOCIAL ACTIVITY UP +96%

Network’s Longest Running Series On-Air Delivers Over +40% Growth in P18-34

Psych's Powerful Social Activations Drive Social Engagement Among Passionate and Young Fanbase

Psych was the #1 Scripted Show Socially Last Night

USA’s Psych, the network’s longest running series on-air, bowed its seventh season premiere with double-digit increases over its February 2012 premiere in all demos, most notably among P18-34, with nearly three quarters of a million viewers in this key demo.  The quirky series about a faux psychic and his best friend who work for the Santa Barbara Police Department also delivered more P18-34 and more total viewers than any telecast of PSYCH in 2012.

To propel social engagement, pre-premiere, USA created the Premiere Night Prize-a-Thon on Twitter with 100 PSYCH prizes in the hour leading into the premiere where fans answered trivia questions and sent in photos, and by using #PsychIsBack which trended during the episode worldwide and nationally past the show’s close.  Throughout the night, USA created and live-tweeted gifs as part as it real-time response strategy.  Compared to the premiere date last winter, social media activity for PSYCH was up +96%, and yesterday was the best day ever for social media mentions for a USA Network series premiere.  PSYCH was also the #1 scripted cable show socially last night.

 

Excitement for the premiere was fueled by PSYCH's "social" slumber party last Friday, where nearly a million of the show’s fans, affectionately called PSYCH-Os, stayed Up All Night to watch the show and tweet about it with the cast in a groundbreaking second screen experience.  With 172K social media mentions, the party delivered the best day ever for USA in social media activity. As a result, last Friday’s marathon experienced ratings that surpassed the prior four-week time period average by double-digits in all demos.

Last night’s premiere delivered:

 

P18-49: 1.3 million (1258, +22% vs. the February 2012 premiere and +10% vs. the Winter 2012 average)

 

P25-54: 1.2 million (1164, +17% / +1%)

 

P18-34: 723,000 (+41% / +38%)

 

Total Viewers: 2.9 million (2940, +20% / +12%)

 
  • Vanquished

    You know that’s right!

    Love Psych.

  • Jake B

    You know that’s right.

  • Shepherd

    And yet it seems like USA has been trying to kill the show for some time… It’s a shame too. I love Psych!

  • Russell

    I have been watching Psych from the beginning and love the characters, but last nights episode was so boring. It looked like they were trying too hard and the episode fell flat for me. Next week looks better, so I’m really hoping the writers get their mojo back.

  • C Whitty

    I’ve heard it both ways.

  • Lena

    Love PSYCH so much!!!

  • Janeb

    Oh yeah!!

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