USA Network's Basic Cable Premiere of 'Schindler's List' Reaches Record Audience With Over 3 Million Viewers

Categories: Network TV Press Releases

Written By

February 28th, 2013


via press release:




Third in Successful Film Series to Advance National Dialogue

On Promoting Tolerance and Acceptance


USA Outranks All Broadcast Networks in Key Demos In Saturday Press Prime


NEW YORK – February 28, 2013 – USA Network’s special presentation of Schindler’s List reached a record audience on Saturday, February 23 at 8/7c, garnering 3.2 million viewers, 1.2 million P25-54 and 1.1 million P18-49, and earning it the distinction as the top movie of the day in basic cable. The airing of this epic drama coincides with USA’s third Characters Unite Month, and is part of USA’s Characters Unite Quarterly Film Series, which highlights classic films addressing social injustices.  Celebrating its 20th anniversary, Schindler’s List, tells an extraordinary true story of courage and faith that continues to inspire, and was presented commercial-free with a new introduction by the film’s Oscar-winning director, Steven Spielberg.


Schindler’s List is USA’s top Characters Unite movie thus far, and builds on USA’s first classic in the series, To Kill a Mockingbird (April 2012), +49% in P18-49 and +29% in P25-54 and up +16% in total viewers. It also improved on the performance of The Color Purple (November 2012) +37% in P18-49, +47% in P25-54 and +57% in total viewers.  In Press Prime on Saturday night, USA was the #1 cable network among total viewers, performing ahead of all of the broadcast networks among P18-49 and P18-34.  USA jumped +28% in P18-49, +30% in P25-54 and +48% in total viewers compared to the prior four week time-period average for Saturday Press Prime.


“We launched the film series to use the power of storytelling to highlight past injustices and inspire positive change for the future,” said Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment Group. “The incredible response we received for all the films, especially ‘Schindler’s List,’ shows that these important stories continue to resonate, decades after their release, and effectively promote tolerance and acceptance.”


With its initial release in 1993, Schindler’s List rapidly became one of the most honored films of all time, garnering twelve Academy Award® nominations and taking home seven Oscars®, including Best Picture and Best Director for Spielberg.  Adapted from the novel by Thomas Keneally, Steven Spielberg’s masterful film tells the incredible true story of the courageous Oskar Schindler (Liam Neeson).  Initially a member of the Nazi party, the Catholic Schindler risks his career and life to employ and save over 1,100 Jews in his factory during the Holocaust. Schindler’s Jewish accountant (Ben Kingsley) serves as his conscience, as Schindler conducts business with a cruel Nazi commander (Ralph Fiennes). Filmed entirely in black-and-white on location in Poland, Schindler’s List does not downplay the faults of its magnanimous and unlikely hero, but relates a story of the triumph of the human spirit in the face of horrific devastation and tragedy.


Characters Unite, USA Network’s award-winning public service campaign was created to address the social injustices and cultural divides still prevalent in our society. Inspired by USA Network’s iconic “Characters Welcome” brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to combating prejudice, discrimination and intolerance while promoting understanding and acceptance -- on-air, online and in communities around the country. For more additional information and resources, please visit



  • Eric Robinson

    Schindler’s list? More like, Schindler’s Fist!

  • TomSFBay

    This is not an easy film to sit through, but I think it’s one that everybody should see, even 100 years from now. History is less likely to repeat itself if we remember the horrific events which transpired during the Holocaust.

  • Chris

    Excellent, excellent movie. Depressing? Yes. But it’s so touching and powerful to see a non-fiction movie that so accurately portrays its time period. This is one of those movies everybody should see sometime in their lives. I just got my first viewing of Schindler’s List this past weekend courtesy of USA Network.

  • Judy912

    I applaud Steven Spielberg for bringing this film to the attention of the people of the world that wasn’t alive when the holocaust originally took place. Most of us have heard about the horror that happened but seeing it before out eyes on screen really brings it to light. Let’s hope we all learn from this and it never happens again.

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