Soap Opera Ratings: All Soaps Grow in Total Viewers

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Written By

March 1st, 2013


via Soap Opera Network:

February 18-22, 2013

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,726,000 (+126,000/+142,000)
2. B&B 3,625,000 (+105,000/+541,000)
3. GH 2,885,000 (+243,000/+531,000)
4. DAYS 2,734,000 (+288,000/+245,000)

1. Y&R 3.4/10 (same/same)
2. B&B 2.6/8 (same/+.3)
3. GH 2.1/6 (+.1/+.3)
4. DAYS 2.0/6 (+.1/+.2)
Women 18-49 Viewers
1. Y&R 888,000 (+6,000/-68,000)
2. B&B 753,000 (-6,000/+56,000)
3. GH 670,000 (+99,000/+72,000)
4. DAYS 620,000 (+110,000/+99,000)

Women 18-49 Rating
1. Y&R 1.4/8 (same/-.1)
2. B&B 1.2/7 (same/+.1)
3. GH 1.0/6 (+.1/+.1)
3. DAYS 1.0/6 (+.2/+.2)



Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

  • Andy

    Great news! The genre looked like it was in serious trouble a few years ago. Now AMC and OLTL are coming back online and maybe NBC could add a second soap? Maybe a reboot of Santa Barbara, my alltime favorite soap.

  • Mike

    Good news. Glad to see the soaps recover.

    Glad to see them do good on President’s Day.

    Now if they can just hold on to the gains and not lose them again.

  • Kelby

    Santa Barbara was my all time favorite soap, too. I love the soaps, but the only ones left that I follow, Y&R and DOOL, are still not good. Especially DOOL. Neither one of these shows are consistent and it has been that way for years. I hate to be negative, but these shows are doomed. No one behind the scenes cares enough to fix them. This has been going on for years. So what they went up a little bit in the ratings. Who cares! It will not last. Not with the idiots that are in this industry now. Where are the good writers? There are a lot more questionable casting now as well.

  • Jeff

    nice! Here’s hoping this is a year of big growth for all the soaps. Also, hoping AMC and OLTL are well-received. More excited about OLTL. AMC doesn’t have Jackson, Erica, Tad, Kendall, or Greenlee. Nice to have Brooke, Adam, Dixie, Angie, and Jesse, but not so sure about Dixie being a grandma to a teenage, when she looks like she is in her 30’s.

  • J

    Its good to have DOOL have a net gain again.The s/l’s are good for the most part.Ever since the new team came in most of the annoying characters and s/l’s are gone.Chandler/Camila/Blake/Freddie enjoy all of your performances.

  • JayTN

    I do believe that the death of daytime soaps has been exaggerated, especially since all four at up year-to-year. However, the task is to keep the viewers interested and grow the audience. With that being said, I also do not believe that ABC, CBS, or NBC will make any moves to add any daytime soaps to their schedule.

  • Derrick


  • Pat

    Y and R is actually in good shape with its new writer in place. And considering it’s up in the ratings both versus a week ago and a year ago, it’s going to be around for a while. It’s sister soap, B and B has actually been trending up for over a year now.

    Congrats CBS, and especially to Y and R which celebrates its 40th year on the air on 3/23. AND congrats to being the #1 rated soap in total viewers for over 25 years!

  • Derrick

    Love your positivity Pat!

  • Pat

    Trying to keep this place balanced… :-)

  • bizzarr


  • robert

    The soaps are showing a resergence. All up from last year. Very impressed with The Bold And The Beautiful’s ratings.

  • Ashton Butcher

    Monday: 2.6/3,763,000
    Tuesday: 2.5/3,492,000
    Wednesday: 2.7/3,538,000
    Thursday: 2.6/3,696,000
    Friday: 2.6/3,636,000

    Monday: 2.0/2,720,000
    Tuesday: 2.0/2,656,000
    Wednesday: 2.1/2,733,000
    Thursday: 2.0/2,794,000
    Friday: 2.1/2,766,000

    Monday: 2.2/3,134,000
    Tuesday: 2.2/2,848,000
    Wednesday: 2.1/2,800,000
    Thursday: 2.0/2,706,000
    Friday: 2.1/2,935,000

    Monday: 3.4/4,898,000
    Tuesday: 3.4/4,702,000
    Wednesday: 3.5/4,686,000
    Thursday: 3.3/4,476,000
    Friday: 3.5/4,869,000

    This is clearly a resurgence period for the soaps right now, its like they say though sometimes you got to hit rock bottom in order to ever see the light again and I think that perfectly sums up this situation for the soaps.

  • Mike

    It is so good to see Y&R with 3 days getting closer to the 5 million mark. I hope that they can get there and stay.

    Still proud of my B&B. The show has been growing for 2 years now. Last year they were the only 1 of the 4 soaps to be up from 2011. They were up 157,000 viewers this time last year from 2011. And now up again this year. Good job Bell and staff.

  • cab

    For some time now I have been exicited about DAYS. Sunny and Will are the new super couple. The Bo and Hope of the 21st century. Father Eric, great addition. Kristen great comeback. Love Nicole, Chloe, Kate, Hope, Jennifer, Daniel, Nick, EJ, Stefano, Marlena, etc… Generally the show is really impressive. Keep up the good work.

  • David

    What a great week for all soaps.

    And wow go GH. Frank and Ron took over one year ago. One year later the total viewers are up by 1/2 million. Awesome job!

  • Eddie

    DAYS is improving by getting back to good and longer story telling. I also like the fact that they have gone back to the model they used a lot in the 1990’s. The show is also quite suspenseful which is what keps viewers returning! By May I think DAYS will be pulling in numbers closer to 2.4 territory, around 3.5 million. That would be great!

  • Greg

    Man, I remember when 10 to 15 million people used to watch a soap 15 to 20 years ago. And that was just ONE soap! Of course today theres a gazillion shows airing opposite soaps these days which sucks (esp since most of these shows are not even worth watching). So for today’s last remaining soaps on the major networks to be able to maintain, and often times increase viewership versus last year or two years ago is hopeful and welcoming.

    I think that most people in general are tiring of all these gazillion networks with tired shows, most of which are reality shows, and so some are returning to soaps and glad they did. I could see, over time, as long as the writing is good, and the soaps remain entertaining the way they have been in the past year, that e ven more viewers will come back to their once favorite soaps. You see one friggin’ food show you’ve seen ’em all. Jeez!

  • TimsDale4ever

    Glad the ratings are improving on every show. Imagine what the ratings for Y&R would be if someone would fix/tweak this show. Same storylines all over the show just kill me. Last month EVERYONE was sitting in a corporate office discussing business tactics and what new rproduct line they needed to develop. This month apparanaly all the charactes are going to be having affairs. Balance writers! And some of the stuff is literally laugh out loud stupid. Like Friday when Sharon slipped on the ice wearing high heel boots none the less — and then her daughter runs away and hides in fear? Afraid of what? Completely stupid…

  • MikeB

    To Kelby: I agree with you. “Santa Barbara” was in a league of its own. Nothing currently on can even compare or come close to the quality and magic of that show during the 80s.

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