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TV Ratings Friday: 'Last Man Standing' & 'Malibu Country' Rise + 'Nikita' Flat

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Written By

March 2nd, 2013

With Fire

ABC NBC FOX CBS CW
Adults 18-49: rating/Share 1.6/5 1.2/4 1.0/3 0.9/3 0.2/1
Total Viewers (million) 6.171 5.345 3.099 6.122 0.811


ABC was number one in adults 18-49 and with total viewers.

On ABC, Last Man Standing earned a 1.6, up three tenths from last week's 1.3 adults 18-49 rating.  Malibu Country scored a 1.4, also up three tenths from last week's 1.1  adults 18-49 rating. Shark Tank earned a 1.9, even with last week.  20/20 notched a 1.5, up a tenth from last week's 1.4  adults 18-49 rating.

On FOX, Kitchen Nightmares earned a 1.3, up two tenths from last week's 1.1 adults 18-49 rating.Touch earned a 0.8, up a tenth from last week's 0.7 adults 18-49 rating.

On NBC a two hour Dateline garnered a 1.3, down a tenth from last week's 1.4 adults 18-49 rating. Rock Center was even with last week's 1.0  adults 18-49 rating.

On the CW, Nikita was even with last week's 0.3 adults 18-49 rating.

Overnight broadcast primetime ratings for Friday, March 1, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM ABC Last Man Standing 1.6 6 7.07
NBC Dateline (8-10PM) 1.3 4 5.89
FOX Kitchen Nightmares 1.3 4 3.29
CBS Undercover Boss -R 1.1 4 5.59
CW Nikita 0.3 1 1.06
tvbythenumbers.com
8:30PM ABC Malibu Country 1.4 5 6.14
9:00 PM ABC Shark Tank 1.9 6 6.57
CBS Blue Bloods -R 0.8 2 5.79
FOX Touch 0.8 2 2.91
CW The Vampire Diaries -R 0.2 1 0.56
tvbythenumbers.com
10:00 PM ABC 20/20 1.5 5 5.34
CBS Blue Bloods-R 1.0 3 6.99
NBC Rock Center 1.0 3 4.25

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via press note:

In Late-Night Metered Markets Friday night:

Note coming soon

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • John K.

    Zap2IT had Shark Tank listed as a repeat last night. Might have affected viewers.

  • M A Thompson

    Loved Malibu Country! Nice to see Reba and Blake together.Lots of good laughs last night. Hope it continues for another season and ABC gives it some advertising time.

  • HalCapone

    @Michael R
    “Can anyone tell me why there were so many repeats on Thursday night? Why no new POI or VD or Scandal?!”

    February sweeps had already ended.

  • R Taylor

    @ma thompson Loved your comment as well as some of the others. MC is a good show and I hope it is around next season. Maybe a few guest stars is just what it needs.Reba and Lily are always great and a little extra back up may be just the thing the show needs to kick up the ratings.

  • Mon

    Two hours of Blue Bloods… yawn!

  • Mike

    AAAAAHHHHHHHH IM BACK

  • K

    @Michael R

    End of Feb sweeps, and probably to save episodes leading to May Sweeps.

  • JulieDawn

    I KNOW Nikita’s a ‘lock’ due to syndication blah blah, and I KNOW there’s the Friday Factor (hey I was a big supporter of that for the years SPN was there).
    But geez if it starts running at lower than the .3 you’ve got to wonder if any of that will still matter when push comes to shove at the PTB meetings…

  • Mark Wood

    Richard

    There is no statistical reason to believe that Nikita has hit its bottom. Zero, none. First we already have seen the show score lower. Thankfully moving to the 8pm hour gave Nikita a boost giving it a much larger lead in (then Top Model was) for it to bleed viewers out of. But even still that Lead in (national stripping) will also perform lower during the spring, and earlier summer.

    Just look at last year, at this time the lowest Nikita scored was a .5. Its was believed by many due to its stable .5 and .6 ratings for the first 15 episode to be a good omen for the show. Well when it came back mid march it dropped to a .4 for the rest of the season (except one episode). Effectively dropping 1/3 of its audience during the season. A rather significant percentage for a returning show.

    Right now the show is down 40% from this same point last year. Now luckily for Nikita to drop even further requires huge drops. Just the drop from a .3 to a .2 is a third drop. But we have seen with two other shows this year that it absolutely can happen.

    Luckily for Nikita, that the CW is really , really doing terrible for all but three of its shows.

    Even if the continue with no original programming at 9pm for next year, they still have a lot of space on their schedule, and very little programming that is actually doing anything to warrant a renewal.

    If the CW remaining shows actually were doing about a .1 better, I would honestly think that regardless of the 4 season (soft rule) that Nikita wouldn’t get another season, as the show can be syndicated with 8 episodes (just harder to do). But since the rest of the CW is basically just flotsam. It’s very likely to continue. Even if the CW picks up 4 pilots, I still think Nikita will survive, the schedule is just that pathetically weak.

  • American

    Good for TGIF!

  • mmogaddict

    I love Nikita, but even I think it shouldn’t be renewed :(

  • JulieDawn

    I really enjoyed this week’s Touch. Such a pity that it lost so many viewers in the first season – including almost me, I was bored to tears most weeks and only kept watching because I think Kiefer Sutherland is brilliant.
    But this season has been really well done, the re-tooled storyline works, the kid is less annoying and Maria Bello has been a welcome cast addition.

    Unfortunately I fully agree that with these numbers it’ll be gone, I just hope we see all the finished episodes and that the season ending was written to also function as a possible series ending, so we get some kind of closure on the stories.

  • Mark Wood

    The Friday Factor. Most shows suffer an immediate loss of 20 -30 percent moving to Friday. Nikita’s .3 even with Friday factor would be either a .3 or a .4 (statically it could both be a .3).

    When your number is that incredible low, the percentage to rise even one point is very large.

    .3 to .4 is a 33.% increase. The upper end of what is believed Friday does on average to shows. Clearly the Friday factor for the last two weeks of Nikita wouldn’t bring it up even to Carrie’s numbers, especially once you include adults 18-34. Let alone, Hart of Dixie or Beauty & the Beast.

    Syndication, can be done at anytime, but it does appear to be easier with 4 seasons. And clearly with the CW having a host of shows with utterly dreadful ratings, most have little chance of bringing in revenue down the line. Nikita has that possibility, and that possibility will keep it alive. Not the Friday factor.

  • Mark Wood

    Sorry that should be the percentage to even rise one tenth of a point…

  • kbmv

    Nikita haha viewers went down.

  • CrimTV

    The CW will cancel The Carrie Diaries, it’s getting 0.4-0.5 ratings in it’s first season, it will only have 13 episodes by the end of the season so will take ages to get to syndication (if there is even a possibility)

  • Remote Patrolled

    Schedules showed last night’s Shark Tank was a repeat – and my DVR didn’t record it! Anyone know if it was an original?

  • http://tvbythenumbers.com Robert Seidman

    Shark Tank was an original.

  • Richard Steven Hack

    Mark Wood: “There is no statistical reason to believe that Nikita has hit its bottom.”

    And there’s no “statistical reason” to believe it will go lower. Because there are no statistics involved. The show either has hit bottom or it hasn’t. The show historically has been pretty stable, albeit dropping over fairly long periods of time.

    “Its was believed by many due to its stable .5 and .6 ratings for the first 15 episode”

    And there you are.

    “when it came back mid march it dropped to a .4 for the rest of the season”

    A mere one-tenth of a point after a hiatus is no surprise.

    Effectively dropping 1/3 of its audience during the season. A rather significant percentage for a returning show.’

    It’s disingenuous to say it “dropped one third of its audience” – if for no other reason than a drop from .5 to .4 is a 20% drop.

    So much for your math.

    “Now luckily for Nikita to drop even further requires huge drops.”

    Which is precisely why I say there is no evidence it WILL drop further.

    “But we have seen with two other shows this year that it absolutely can happen.”

    No one said it could NOT happen, I said it was unlikely to happen.

    “If the CW remaining shows actually were doing about a .1 better, I would honestly think that regardless of the 4 season (soft rule) that Nikita wouldn’t get another season, as the show can be syndicated with 8 episodes (just harder to do)”

    I assume you meant 88 episodes. A LOT of shows are syndicated these days at 88 episodes. The “magic 100″ has not been magic for some time now. Although it is alleged by some people here that shows have been syndicated for less than 88 episodes, I don’t know of any actual shows being identified as such. According to Wikipedia, the only show they mention – in recent years – to be syndicated – in fact, renewed for syndication – with 81 episodes was ‘Til Death in 2008.

    As Robert said back in July, 2011, with reference to Community:

    “Don’t buy it? Go compile your list of shows in the recent past that had around 65 episodes by the end of their third season and didn’t get renewed for a fourth. It’ll be a short list (though notably and sadly includes Veronica Mars). If that doesn’t work for you, maybe these two words will: ‘Til Death ( like COMMUNITY, a Sony Pictures Television production).”

  • alffan

    If NBC is crazy enough to cancel Guys with Kids, ABC needs to pick it up. It could either run Wed 8:30 where it does now or be the lead out for Last Man Standing.

    I am a believer that sometimes good shows wind up on the wrong network and fail and this is one of them.

    Honestly, anyone on NBC is probably on the wrong network.

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