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TV Ratings Friday: 'Last Man Standing' & 'Malibu Country' Rise + 'Nikita' Flat

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Written By

March 2nd, 2013

With Fire

ABC NBC FOX CBS CW
Adults 18-49: rating/Share 1.6/5 1.2/4 1.0/3 0.9/3 0.2/1
Total Viewers (million) 6.171 5.345 3.099 6.122 0.811


ABC was number one in adults 18-49 and with total viewers.

On ABC, Last Man Standing earned a 1.6, up three tenths from last week's 1.3 adults 18-49 rating.  Malibu Country scored a 1.4, also up three tenths from last week's 1.1  adults 18-49 rating. Shark Tank earned a 1.9, even with last week.  20/20 notched a 1.5, up a tenth from last week's 1.4  adults 18-49 rating.

On FOX, Kitchen Nightmares earned a 1.3, up two tenths from last week's 1.1 adults 18-49 rating.Touch earned a 0.8, up a tenth from last week's 0.7 adults 18-49 rating.

On NBC a two hour Dateline garnered a 1.3, down a tenth from last week's 1.4 adults 18-49 rating. Rock Center was even with last week's 1.0  adults 18-49 rating.

On the CW, Nikita was even with last week's 0.3 adults 18-49 rating.

Overnight broadcast primetime ratings for Friday, March 1, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM ABC Last Man Standing 1.6 6 7.07
NBC Dateline (8-10PM) 1.3 4 5.89
FOX Kitchen Nightmares 1.3 4 3.29
CBS Undercover Boss -R 1.1 4 5.59
CW Nikita 0.3 1 1.06
tvbythenumbers.com
8:30PM ABC Malibu Country 1.4 5 6.14
9:00 PM ABC Shark Tank 1.9 6 6.57
CBS Blue Bloods -R 0.8 2 5.79
FOX Touch 0.8 2 2.91
CW The Vampire Diaries -R 0.2 1 0.56
tvbythenumbers.com
10:00 PM ABC 20/20 1.5 5 5.34
CBS Blue Bloods-R 1.0 3 6.99
NBC Rock Center 1.0 3 4.25

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via press note:

In Late-Night Metered Markets Friday night:

Note coming soon

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Ashton Butcher

    ABC stepped up to the plate nicely as LMS did a very good job as the show has had a really nice season after a controversial start and MC might’ve just earned itself a definite renewal. I would love to see Blake Shelton have his own sitcom one of these days. Shark Tank is just too strong in the demo to be living on Fridays ABC really needs it to fill a slot earlier in the week.

    Poor Touch for FOX as that network just can’t get it right on Fridays, they really should look at programming sports on the night in the future.

    Another solid night for Deadline, I think if NBC were to keep Guys with kids and find another family comedy to go with it they could try comedies on Fridays and see if that works for them better than Wednesdays which is overcrowded.

    After a good streak for Nikita the one week where the competition was weaker it didn’t take advantage but luckily the show won’t have to worry about being renewed as the only real concern here is Cult as it could be DOA if it doesn’t fit in good with Nikita’s audience which is should.

  • THE OLD MAN

    that GRIMM show

    Honestly…

  • THE OLD MAN

    @ Marc

    Ain’t gonna happen

  • thesnowleopard

    @Dan
    Nikita and HoD are not in the same place. With Nikita, they only have to decide to give it one more season to reach syndication numbers. With HoD, it would require two. I’m not sure HoD has the numbers to make that work.

  • thesnowleopard

    @Mark Wood
    Nikita already hit a 0.2 last fall in the 9pm slot. I think people mean that it will hit a 0.2 in the 8pm slot, which seems inevitable in light of its previous decline, either this season or if it does get a fourth season. It is only a 0.1 difference from what it’s mostly been getting this year.

  • dayv

    Nikita blows

    cancel it

  • Richard Steven Hack

    Snowleopard: HoD isn’t that great, but it’s stable where it is and it’s average is higher than everything except the top performers. Given that, I give a it SHOT – and nothing more than a shot – at getting two more seasons for syndication. It’s by no means certain. Personally if I was the CW, I’d cancel it. But if, as some people contend, the CW doesn’t want to cancel everything except their top performers, than HoD is THE show that survives.

    As for a .2 for Nikita, so what? It can hit .1, It doesn’t matter as long as the CW is not actually LOSING money based on the contract with WB and as long as nothing else they can put there would necessarily do better AND have syndication potential.

    Which is to say HoD because that’s the ONLY show doing better with syndication potential at all. Everything else is either a top performer they won’t move to Fridays or crap that either would do worse than Nikita or has no syndication possibility. BATB is not TOTALLY dead – yet – but it WILL be by end of its run. Its season average will never hold up. It will collapse like Ringer did in the spring and for the same reason: it’s crap.

    So if HoD is not renewed and/or not moved to Friday, Nikita is all they have there – unless they revamp the night completely, which is doubtful.

    And .2 is not just .1 from “what’s it’s mostly been getting this year”. It’s gotten five .3′s, 4 .4′s and 2 .5′s. So it’s gotten .3′s only fifty percent of the time so far. And it still has ten episodes to run. It could just as easily get another bunch .3′s and will likely fluctuate between .3 and .5 as it gets closer to the finale.

    Next season I wouldn’t be surprised to see it get more .2′s, but still fluctuate between .3 and .4-.5 for most of the season.

    All of which again is utterly irrelevant. The only reason to care about ratings is their affect on renewal – unless one has so little to do in one’s life that one likes seeing numbers go up and down. :-) Nikita is a lock, so the ratings are meaningless.

    People who continually bring up Nikita’s ratings are doing so for one reason – to bash the show. It’s stupid and cowardly. If you don’t like the show, say so – don’t hide behind ratings BS.

    I don’t care if the show drops to 0.0. I’m sure the CW doesn’t care either. I’m sure they’d like the show to suddenly do 1.5 so they get more ad revenue on top of their studio revenue, but they know that isn’t going to happen and they knew that when they took the contract last season. Anyone looking at last season could predict even a 50% drop in ratings this year, certainly a 25% drop. Probably the contract demands MORE studio payment to the CW the more the ratings drop. That’s what I’d negotiate for just to CYA.

    In fact, the whole thing depends more on what *WB* thinks the show is worth than what the CW thinks it’s worth. When WB decides the show isn’t worth subsidizing then it will go off the air. That’s what happened to TSCC in 2008. Fox was going to cancel it. The production offices were ready to be cleared out in October when a deal was made to subsidize the back nine. As long as WB pays the CW enough to make Nikita worth the CW’s while, the show stays. Which means at least one more season if WB decides that syndication revenue projections make it worth it.

  • William

    Regarding Malibu Country:: If ABC has a half a brain they should determine what the gender make up of was of the increase in viewership from the Blake Shelton episode. I will bet that men let the way!! This is the group they are missing for the show to be successful!

  • tscchope

    Touch up a tenth -ouch Friday is safe from repeats, forthe moment.

    Nikita’s figures aren’t good, even for CW. Shows tend to loseviewers season on season. Nikita is heading for syndication, which is why it will get a fourth season. What these figures might do is influence the decision on HoD. The decision to renew this year is also the same for next year too for syndication purposes.

  • Colin

    Guys With Kids will be canceled b/c it’s ratings are at 1.0 – 1.2… Idk why people are saying Nikita should go b/c of ratings makes no sense. It’s on a Friday so ofcourse ratings are going to be down and people bashing the show like it sucks… Ratings means nothing on how well a show does… As some people don’t even realize that ALL shows ratings are doing terrible. Probably a lot of households are getting rid of Neilson boxes.

  • P L Sims

    This is for all of you that thinks Malibu Country needs men added to the show. It appears this is going to happen. Read Malibu Country twitter-it mentions Stacy Keech and another actor that is being brought in to play Mr. Beta. Maybe your suggestions made it to the right people. Especially yours William.

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