'All-Star Celebrity Apprentice' Wins 10PM Hour Among ABC, CBS and NBC

Categories: Network TV Press Releases

Written By

March 4th, 2013

All-Star Celebrity Apprentice Logo

via press note:

From 9-11 p.m. ET, the debut of "All-Star Celebrity Apprentice"
> (1.6/4 in 18-49, 5.1 million viewers overall) out-rated ABC's two-hour
> premiere of "Red Widow" in adults 18-49 (with a 1.6 rating vs. a 1.4)
> and other key demographics. In the time period, "All-Star Celebrity
> Apprentice" tied for #2 among ABC, CBS, NBC and Fox in adults 18-49
> and ranked #1 among those networks in adults 25-54 (with a 2.3
> rating). "All-Star Celebrity Apprentice" built on NBC's results in
> the prior hour from 8-9 p.m. ET by 23 percent in 18-49 rating (1.6 vs.
> 1.3).
> * For its second hour from 10-11 p.m. ET, "All-Star Celebrity
> Apprentice" ranked #1 among ABC, CBS and NBC in adults 18-49 as well
> as men and women 18-49 and adults, men and women 25-54, versus CBS's
> "The Mentalist" and the concluding hour of ABC's "Red Widow" premiere.
> "All-Star Celebrity Apprentice" led the 10 p.m. hour by a 13 percent
> margin in adults 18-49 (with a 1.7 rating vs. a 1.5 for "Mentalist").
> * In the 10:30 lead-in to local news, "All-Star Celebrity
> Apprentice" generated a 14 percent margin of victory in the key news
> demographic of adults 25-54 (with a 2.4 rating vs. a 2.1 for CBS's
> second-place "Mentalist").
> * From 8-9 p.m. ET, "Dateline NBC" (1.3/3 in 18-49, 6.1 million
> viewers overall) reported its highest 18-49 rating for a Sunday
> edition since January 6 and hit a Sunday season high in total viewers.
> From its first half-hour to its second, "Dateline NBC" grew in nearly
> every key ratings category, including gains of 17 percent in adults
> 18-49 (to a 1.4 rating from a 1.2), 18 percent in adults 25-54 (2.0
> vs. 1.7) and 11 percent in total viewers (6.4 million vs. 5.8
> million).
> * At 7 p.m. ET, an encore "Betty White's Off Their Rockers"
> averaged a 0.8/2 in 18-49 and 3.6 million viewers overall, and at
> 7:30, a second rebroadcast of "Off Their Rockers" delivered a 0.8/2 in
> 18-49 and 3.3 million viewers.
> NOTE: All national ratings are "live plus same day" from Nielsen Media
> Research unless otherwise indicated.

  • Wayneosworld

    Donald Trump – You’re FIRED! #dumpthetrump

  • matt

    1.6 as a premiere is nothing to be impressed at


    @ matt

    As Mary Wells once said: “You beat me to the punch!”

  • DW

    so it basically saying , wait til walking dead is over and those saps that watch that horrible show , will come over and watch these zombies.

  • wallaby2012

    This was a great show last night! Trace really had a great plan!

  • KC

    I didn’t remember it began last night. I thought it was next week. I guess I will just have to watch the commercials and watch it on my lunch hour on my phone. I do catch up with my shows on my phone and really appreciate the fact that NBC and ABC have Apps. CBS sure misses out on revenue with not having an App to view episodes. Unless someone knows of one I can’t find?

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