via press release:
NBC’S ‘LAST CALL WITH CARSON DALY’ WILL RETURN TO THE POPULAR SOUTH BY SOUTHWEST MUSIC FESTIVAL TO HOST ITS ANNUAL MUSIC SHOWCASE IN AUSTIN, TEXAS ON MARCH 13
‘LAST CALL’ PARTNERS WITH THE ALL-NEW FORD FIESTA TO SPOTLIGHT SIX EMERGING ARTISTS, INCLUDING ANGEL HAZE, BIG BLACK DELTA, GLOSSARY, GRAPE ST., MAXIMUM HEDRUM AND THE COUP
Week-long Broadcasts from Festival Begin Tuesday, March 19 as Late-Night Series Will Spotlight Interviews and Music Performances
UNIVERSAL CITY, Calif. – March 4, 2013 – NBC’s “Last Call with Carson Daly” announced that it will return to the popular South by Southwest Music (SXSW) Festival to host its annual music showcase in Austin, Texas on March 13 that will be followed by a week-long spotlight of SXSW beginning Tuesday, March 19 (1:35-2:05 a.m. ET) through Friday, March, 22. “Last Call” will partner with Ford Fiesta to showcase six emerging artists, including Angel Haze, Big Black Delta, Glossary, Grape St., Maximum Hedrum and The Coup from Cedar Street Courtyard in Austin.
Daly will serve as the emcee for the showcase.
The late-night show’s interviews throughout the week will include Jake Bugg, Joey Bada$$, Angel Haze and Chloe Chaidez from the band Kitten. This week will also feature Ford Fiesta’s program, “Fiesta Movement: A Social Remix,” driving social media influencers to Fiestamovement.com to apply for a chance to become a Fiesta ‘Agent’ – an elite group of insiders who will introduce the 2014 Ford Fiesta to America through their own photos, videos and creative ideas.
“Our partnership with South by Southwest fulfills our mission to reveal the most-promising newcomers wherever they might be,” said Daly. “And this time of year, that place is Austin, Texas.”
“Last Call with Carson Daly” continues to push the boundaries of late-night television. Each night, "Last Call" hits the streets, taking the entire show on location, and bringing viewers along for the ride. Daly introduces his audience to the emerging artists and stories that viewers simply won't find anywhere else.
In recent years, “Last Call” has garnered acclaim for its gritty documentary style, emphasis on great storytelling, and status as late-night TV's music tastemaker. Recent highlights from Last Call include: Interviews with deadmau5, Grammy-award winning artist Kimbra, the final four from Season 3 of “The Voice” and the musical TV debuts of Kendrick Lamar, Ed Sheeran and fun.
“Last Call with Carson Daly” is produced by Universal Television. Stewart Bailey and Guy Oseary are the executive producers.