Live+7 DVR Ratings: ‘Modern Family’ Leads Adults 18-49 Ratings & Total Viewership Gains; ‘Glee’ Earns Biggest Percentage Increase in Week 21

Modern-Family-Heart-Broken

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the twenty-first week of the 2012-2013 season (February 11-17), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Glee topped the % adults 18-49 ratings increase from DVR viewing, adding 82% to its Live+Same Day adults 18-49 ratings.

Modern Family also led total Viewership gains, adding 4.540 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-02/13 ABC 3.8 6.1 2.3 61%
BIG BANG THEORY, THE-02/14 CBS 5.5 7.5 2.0 36%
GREY’S ANATOMY-02/14 ABC 2.8 4.5 1.7 61%
FOLLOWING, THE-02/11 FOX 2.4 4.1 1.7 71%
GLEE-02/14 FOX 1.7 3.1 1.4 82%
ELEMENTARY-02/14 CBS 2.3 3.6 1.3 57%
HOW I MET YOUR MOTHER-02/11 CBS 3.2 4.5 1.3 41%
OFFICE-02/14 NBC 2.0 3.2 1.2 60%
NASHVILLE-02/13 ABC 1.8 3.0 1.2 67%
AMERICAN IDOL-WEDNESDAY-02/13 FOX 4.3 5.4 1.1 26%
ONCE UPON A TIME-02/17 ABC 2.4 3.5 1.1 46%
FAMILY GUY-02/17 FOX 2.4 3.5 1.1 46%
AMERICAN IDOL-THURSDAY-02/14 FOX 3.7 4.8 1.1 30%
SCANDAL-02/14 ABC 2.7 3.8 1.1 41%
HAWAII FIVE-0-02/11 CBS 2.1 3.1 1.0 48%
CASTLE-02/11 ABC 2.0 3.0 1.0 50%
PERSON OF INTEREST-02/14 CBS 3.0 4.0 1.0 33%
REVENGE-02/17 ABC 1.8 2.8 1.0 56%
BONES-02/11 FOX 2.2 3.1 0.9 41%
2 BROKE GIRLS-02/11 CBS 3.6 4.5 0.9 25%
CSI-02/13 CBS 1.9 2.8 0.9 47%
CHICAGO FIRE-02/13 NBC 1.9 2.8 0.9 47%
VAMPIRE DIARIES-02/14 CW 1.0 1.8 0.8 80%
MIKE & MOLLY-02/11 CBS 3.0 3.8 0.8 27%
LAW AND ORDER:SVU-02/13 NBC 1.5 2.3 0.8 53%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
GLEE-02/14 FOX 1.7 3.1 1.4 82%
VAMPIRE DIARIES-02/14 CW 1.0 1.8 0.8 80%
FOLLOWING, THE-02/11 FOX 2.4 4.1 1.7 71%
90210-02/11 CW 0.3 0.5 0.2 67%
NASHVILLE-02/13 ABC 1.8 3.0 1.2 67%
GREY’S ANATOMY-02/14 ABC 2.8 4.5 1.7 61%
MODERN FAMILY-02/13 ABC 3.8 6.1 2.3 61%
OFFICE-02/14 NBC 2.0 3.2 1.2 60%
TOUCH-02/15 FOX 0.7 1.1 0.4 57%
ELEMENTARY-02/14 CBS 2.3 3.6 1.3 57%
REVENGE-02/17 ABC 1.8 2.8 1.0 56%
LAW AND ORDER:SVU-02/13 NBC 1.5 2.3 0.8 53%
PARKS AND RECREATION-02/14 NBC 1.5 2.3 0.8 53%
CASTLE-02/11 ABC 2.0 3.0 1.0 50%
COMMUNITY-02/14 NBC 1.2 1.8 0.6 50%
SUPERNATURAL-02/13 CW 1.0 1.5 0.5 50%
MENTALIST, THE-02/17 CBS 1.6 2.4 0.8 50%
HAWAII FIVE-0-02/11 CBS 2.1 3.1 1.0 48%
CSI-02/13 CBS 1.9 2.8 0.9 47%
CHICAGO FIRE-02/13 NBC 1.9 2.8 0.9 47%
ONCE UPON A TIME-02/17 ABC 2.4 3.5 1.1 46%
FAMILY GUY-02/17 FOX 2.4 3.5 1.1 46%
LAST MAN STANDING-02/15 ABC 1.4 2.0 0.6 43%
DECEPTION-02/11 NBC 1.2 1.7 0.5 42%
MALIBU COUNTRY-02/15 ABC 1.2 1.7 0.5 42%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-02/13 ABC 10046 14586 4540 45%
BIG BANG THEORY, THE-02/14 CBS 17886 22243 4357 24%
ELEMENTARY-02/14 CBS 10980 14906 3926 36%
GREY’S ANATOMY-02/14 ABC 8574 12322 3748 44%
CASTLE-02/11 ABC 8973 12712 3739 42%
FOLLOWING, THE-02/11 FOX 7793 11526 3733 48%
HAWAII FIVE-0-02/11 CBS 9641 13279 3638 38%
PERSON OF INTEREST-02/14 CBS 14872 18342 3470 23%
MENTALIST, THE-02/17 CBS 9416 12404 2988 32%
BLUE BLOODS-02/15 CBS 10730 13713 2983 28%
CSI-02/13 CBS 8578 11526 2948 34%
SCANDAL-02/14 ABC 8021 10887 2866 36%
CHICAGO FIRE-02/13 NBC 6649 9513 2864 43%
GLEE-02/14 FOX 5126 7935 2809 55%
NASHVILLE-02/13 ABC 5739 8495 2756 48%
AMERICAN IDOL-THURSDAY-02/14 FOX 12591 15235 2644 21%
ONCE UPON A TIME-02/17 ABC 7614 10151 2537 33%
AMERICAN IDOL-WEDNESDAY-02/13 FOX 13454 15964 2510 19%
REVENGE-02/17 ABC 5992 8486 2494 42%
BONES-02/11 FOX 8818 11179 2361 27%
LAW AND ORDER:SVU-02/13 NBC 6353 8532 2179 34%
TWO AND A HALF MEN-02/14 CBS 13690 15850 2160 16%
2 BROKE GIRLS-02/11 CBS 10903 13061 2158 20%
MIKE & MOLLY-02/11 CBS 10504 12598 2094 20%
GOOD WIFE, THE-02/17 CBS 8347 10397 2050 25%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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