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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings & Total Viewership Gains; 'Glee' Earns Biggest Percentage Increase in Week 21

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March 4th, 2013

Modern-Family-Heart-Broken

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the twenty-first week of the 2012-2013 season (February 11-17), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Glee topped the % adults 18-49 ratings increase from DVR viewing, adding 82% to its Live+Same Day adults 18-49 ratings.

Modern Family also led total Viewership gains, adding 4.540 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-02/13 ABC 3.8 6.1 2.3 61%
Big Bang Theory, THE-02/14 CBS 5.5 7.5 2.0 36%
GREY'S ANATOMY-02/14 ABC 2.8 4.5 1.7 61%
FOLLOWING, THE-02/11 FOX 2.4 4.1 1.7 71%
Glee-02/14 FOX 1.7 3.1 1.4 82%
Elementary-02/14 CBS 2.3 3.6 1.3 57%
How I Met Your Mother-02/11 CBS 3.2 4.5 1.3 41%
OFFICE-02/14 NBC 2.0 3.2 1.2 60%
Nashville-02/13 ABC 1.8 3.0 1.2 67%
American Idol-WEDNESDAY-02/13 FOX 4.3 5.4 1.1 26%
Once Upon A Time-02/17 ABC 2.4 3.5 1.1 46%
Family Guy-02/17 FOX 2.4 3.5 1.1 46%
American Idol-THURSDAY-02/14 FOX 3.7 4.8 1.1 30%
SCANDAL-02/14 ABC 2.7 3.8 1.1 41%
Hawaii Five-0-02/11 CBS 2.1 3.1 1.0 48%
Castle-02/11 ABC 2.0 3.0 1.0 50%
Person Of Interest-02/14 CBS 3.0 4.0 1.0 33%
REVENGE-02/17 ABC 1.8 2.8 1.0 56%
BONES-02/11 FOX 2.2 3.1 0.9 41%
2 Broke Girls-02/11 CBS 3.6 4.5 0.9 25%
CSI-02/13 CBS 1.9 2.8 0.9 47%
Chicago Fire-02/13 NBC 1.9 2.8 0.9 47%
Vampire Diaries-02/14 CW 1.0 1.8 0.8 80%
MIKE & MOLLY-02/11 CBS 3.0 3.8 0.8 27%
Law And Order:SVU-02/13 NBC 1.5 2.3 0.8 53%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Glee-02/14 FOX 1.7 3.1 1.4 82%
Vampire Diaries-02/14 CW 1.0 1.8 0.8 80%
FOLLOWING, THE-02/11 FOX 2.4 4.1 1.7 71%
90210-02/11 CW 0.3 0.5 0.2 67%
Nashville-02/13 ABC 1.8 3.0 1.2 67%
GREY'S ANATOMY-02/14 ABC 2.8 4.5 1.7 61%
Modern Family-02/13 ABC 3.8 6.1 2.3 61%
OFFICE-02/14 NBC 2.0 3.2 1.2 60%
Touch-02/15 FOX 0.7 1.1 0.4 57%
Elementary-02/14 CBS 2.3 3.6 1.3 57%
REVENGE-02/17 ABC 1.8 2.8 1.0 56%
Law And Order:SVU-02/13 NBC 1.5 2.3 0.8 53%
PARKS AND RECREATION-02/14 NBC 1.5 2.3 0.8 53%
Castle-02/11 ABC 2.0 3.0 1.0 50%
COMMUNITY-02/14 NBC 1.2 1.8 0.6 50%
Supernatural-02/13 CW 1.0 1.5 0.5 50%
Mentalist, THE-02/17 CBS 1.6 2.4 0.8 50%
Hawaii Five-0-02/11 CBS 2.1 3.1 1.0 48%
CSI-02/13 CBS 1.9 2.8 0.9 47%
Chicago Fire-02/13 NBC 1.9 2.8 0.9 47%
Once Upon A Time-02/17 ABC 2.4 3.5 1.1 46%
Family Guy-02/17 FOX 2.4 3.5 1.1 46%
Last Man Standing-02/15 ABC 1.4 2.0 0.6 43%
DECEPTION-02/11 NBC 1.2 1.7 0.5 42%
Malibu Country-02/15 ABC 1.2 1.7 0.5 42%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-02/13 ABC 10046 14586 4540 45%
Big Bang Theory, THE-02/14 CBS 17886 22243 4357 24%
Elementary-02/14 CBS 10980 14906 3926 36%
GREY'S ANATOMY-02/14 ABC 8574 12322 3748 44%
Castle-02/11 ABC 8973 12712 3739 42%
FOLLOWING, THE-02/11 FOX 7793 11526 3733 48%
Hawaii Five-0-02/11 CBS 9641 13279 3638 38%
Person Of Interest-02/14 CBS 14872 18342 3470 23%
Mentalist, THE-02/17 CBS 9416 12404 2988 32%
Blue Bloods-02/15 CBS 10730 13713 2983 28%
CSI-02/13 CBS 8578 11526 2948 34%
SCANDAL-02/14 ABC 8021 10887 2866 36%
Chicago Fire-02/13 NBC 6649 9513 2864 43%
Glee-02/14 FOX 5126 7935 2809 55%
Nashville-02/13 ABC 5739 8495 2756 48%
American Idol-THURSDAY-02/14 FOX 12591 15235 2644 21%
Once Upon A Time-02/17 ABC 7614 10151 2537 33%
American Idol-WEDNESDAY-02/13 FOX 13454 15964 2510 19%
REVENGE-02/17 ABC 5992 8486 2494 42%
BONES-02/11 FOX 8818 11179 2361 27%
Law And Order:SVU-02/13 NBC 6353 8532 2179 34%
Two and a Half Men-02/14 CBS 13690 15850 2160 16%
2 Broke Girls-02/11 CBS 10903 13061 2158 20%
MIKE & MOLLY-02/11 CBS 10504 12598 2094 20%
Good Wife, THE-02/17 CBS 8347 10397 2050 25%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Sarah

    Yay Bones :)

  • Robsten_Fan

    I want the final Viewership for TVD please!

  • http://tvbythenumbers.com Sara Bibel

    Vampire Diaries:

    Viewership Live + SD: 2311
    Viewership Live +: 3653
    Post Airdate Increase: 1342
    Post Airdate % Increase: 58%

  • danny94

    People Need to start watching Nashville Live!!!!!!!!

  • Skylar James

    Besides MF, it seems ABC’s Friday comedies are the ones doing the best in DVR

  • Karen

    No NCIS? It was a new episode on 2/12.

  • Robsten_Fan

    I have one question. Does the TV Networks (for a certain episode) counts the “Live + 7 Day” Final Ratings for that episode?! Or just “Live+SD”? Anyone know?

  • Rob R

    So much for the “all time low” for GLEE on Valentine’s Day. The audience just watched it later.

  • Melissa

    I’m happy Bones made the top 25 this week. :)

    @Sara

    Out of curiosity, do you happen to know last week’s live+7 demo numbers for Bones (the 2/04 episode) since it wasn’t listed in the top 25? I know it’s a longshot, but I thought I’d ask. :)

  • Steve

    I have a feeling I’m not in the minority when I say this; I like Nashville, but its not MUST SEE for me. I’ll make sure I watch it before the next new episode, but there’s never anything plot wise that makes me glued to the edge of my seat and counting the days till the next episode. The acting is very good, and the writing is steady and solid, but never cliff hanger-y or twisty enough to demand my immediate attention, but good enough to make sure I’m always caught up.

  • Thiago

    The Carrie Diaries?

  • MichaelChickless

    The Following! Wow!

    And Elementary is doing well. Touch is about to Fringe live levels after DVRing.

  • lll

    Once and Revenge do very well with DVR viewing.

    GO PERSON OF INTEREST!!!

  • Tommy

    Body of Proof?

  • DenverDean

    @Karen – NCIS did not air because of State of Union. NCIS: LA (R) aired.

  • Tommy

    Please can i have the final Live+3 ratings for Body of Proof.

  • Tommy

    I mean’t live+7*

  • Karen

    @DenverDean – Thanks! I had my dates mixed up.

  • Jamie04

    82% for Glee – that’s WILD! I knew all the numbers would rise because of Valentine’s day and everyone would watch later. Terrific!

  • lola

    go SCANDAL

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