'Red Widow' Draws ABC's Biggest Series Audience to its Slot in 5 Months

Categories: Network TV Press Releases

Written By

March 4th, 2013


via press note:

With AFHV, Once Upon a Time and the debut of Red Widow, ABC earned its biggest Sunday audience with regular programming since December – since 12/2/12.


At 7pm, ABC’s America’s Funniest Home Videos ran neck-and-neck for the lead in the hour (pacing within 1-tenth and tied in share) and was up 7% in Adults 18-49 over its most recent telecast two weeks ago.


Returning after a preemption for The Oscars the prior week, ABC’s Once Upon a Time built on its lead-in (+31%) to rank #2 in the 8 o’clock hour with viewers and young adults, while leading the slot to finish as Sunday’s top-rated broadcast series with key Women (W18-34/W18-49).


Head to head from 9-11pm, ABC’s series debut of Red Widow drew 35% more viewers than NBC’s Celebrity Apprentice premiere. Red Widow pulled in ABC’s largest series audience in the 2-hour slot since season-premiere Sunday 5 months ago – since 9/30/12.


  • Matt

    I’d hate to be the poor intern that had to spin this…

  • DenverDean

    But lost to a FG repeat and Bob’s Burgers AND tired older-skewing TGW and finishing last in 10 pm slot. Overall a good start for RW. LOL

  • American

    It’s official: ABC can spin anything!!!

  • Kurt

    We’re making lemonade!

  • JJ

    After just laughing at all the “Red Flopow” jokes from the ratings at the top of the page, I scroll down to find this and can’t help but laugh? 12/2… really? We’re talking about Christmas specials, several repeats, and a couple new episodes of Revenge thrown in (I’m guessing, I don’t watch Revenge at all!).

  • Lukes

    “Red Flopow” is not even funny

  • Lukes

    “Red Flopow” is not even funny (and I don’t mean the show, which I don’t watch anyway)

  • Lisbeth Slander

    I’m dizzy from all this spinning!


    And yet that’s still not saying too much

  • Jared

    And yet Red Widow will probably air all 8 episodes and never be heard from again!

  • Gillian Slater

    i think networks should accept once that much of people do not watch TV

  • Dan

    Well unlike the Thursday 8:00 slot which is more high profile, the 10:00 Sunday slot is more burnoff territory anyway which is why Red Widow will air all 8 episodes in that slot then be cancelled

  • MichaelChickless

    Six seasons and a movie?

  • a p garcia

    Uncancel GCB and put it in place of RW!

  • Dan

    And With Last Resort, 666 Park Avenue, Zero Hour, and Red Widow all flops, Nashville is the save face renewal and Castle Revenge and Once Upon a Time are all by default safe for another season

  • eridapo

    I’d hate to be the poor intern that had to spin this…


    It’s official: ABC can spin anything!!!


  • Sharon Lynn

    Saw the premiere debut of RED WIDOW this past Sunday and thought the Drama totally mesmerizing, great. Awesome Cast starring Radha Mitchell & Goran Visnjic: I really like the powerful scenes of the villian-foe Schiller (sexy) and his captured lionness-mouse Marta (lovly lady). Looking forward to future episodes and wish the show much success!!

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