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TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'The Amazing Race', 'The Simpsons' & 'The Good Wife' Rise, 'Celebrity Apprentice' Returns Down, 'Red Widow' Premieres Low

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March 4th, 2013

Once Upon a Time The Queen is Dead

Scoreboard FOX CBS ABC NBC UNI
Adults 18-49: Rating/Share 1.8/5 1.8/5 1.6/4 1.3/4 0.7/2
Adults 18-34: Rating/Share 2.0/6 0.9/5 1.2/4 0.8/2 0.6/2
Total Viewers (million) 3.782 9.774 6.889 4.924 2.227

 

CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes earned a 1.7 up 31 percent  from a 1.3 on February 17. The Amazing Race scored a 2.4 adults 18-49 rating up 26 percent from last week’s 1.9 when it aired opposite The Oscars. The Good Wife  garnered a 1.6 up  23 percent from February 17’s 1.3. The Mentalist notched a 1.5 among adults 18-49 down 6 percent from a 1.6 on February 17.

On FOX, The Cleveland Show garnered a 1.5 adults 18-49 rating  up 36 percent from a 1.1 on February 17. The Simpsons earned a 2.3 adults 18-49 rating up 15 percent from a 2.0 on February 17. A second episode of The Cleveland Show at 8:30PM notched a 1.9 adults 18-49 rating, up 6 percent from Bob’s Burgers performance in the time period two weeks ago. Bob’s Burgers scored a 1.7 adults 18-49 rating down 6 percent from a 1.8 on February 17 when it aired at 8:30PM and down 11 percent from American Dad’s performance in the time period two weeks ago.

On ABC, America’s Funniest Home Videos garnered a 1.6 adults 18-49 rating up 7 percent from a 1.5 on February 17. Once Upon A Time scored a series low 2.1 among adults 18-49 down 13 percent from a 2.4 on February 17. The two hour series premiere of Red Widow earned a 1.4 adults 18-49 rating down 36 percent from a 2.2 for the series premiere of GCB on March 5, 2012 and down 33 percent from a 2.1 for the series premiere of 666 Park Avenue on September 30. Your predictions were too optimistic

On NBC, Dateline earned a 1.3 adults 18-49 down 13 percent from a 1.5 for its last time period airing on January 6. The season premiere of Celebrity Apprentice scored a 1.6 adults 18-49 rating down 38 percent from a 2.6 for its previous season premiere on February 19, 2012 and its lowest ever premiere for a Celebrity edition.

Broadcast primetime ratings for Sunday, March 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.7/5 11.95
ABC America's Funniest Home Videos 1.6/5 6.53
FOX The Simpsons - R 1.3/4 3.11
NBC Betty White's Off Their Rockers - R 0.8/2 3.56
7:30 FOX The Cleveland Show 1.5/5 3.27
NBC Betty White's Off Their Rockers - R 0.8/2 3.32
8:00 CBS  The Amazing Race 2.4/6 9.12
FOX  The Simpsons 2.3/6 4.76
ABC  Once Upon A Time 2.1/6 7.22
NBC  Dateline 1.3/3 6.09
8:30 FOX The Cleveland Show 1.9/5 3.80
9:00 FOX Family Guy - R 1.9/5 4.11
CBS The Good Wife 1.6/4 8.94
NBC Celebrity Apprentice (9-11PM) - Season Premiere 1.6/4 5.08
ABC Red Widow (9-11PM) - Series Premiere 1.4/4 6.92
9:30 FOX Bob's Burgers 1.7/4 3.64
10:00 CBS The Mentalist 1.5/4 9.10

 

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Robsten_Fan

    Oopps for Red Widow… :(

  • Dennis

    ugh poor red widow,
    it was actually not bad

  • Timmy

    RED WIDOW – DOA!

    This will be the last season for Celebrity Apprentice.

    Once Upon A Time – Time to be nervous!

  • hello

    So Once Upon a Time won’t recover then, sad

  • Brian

    Congrats ABC, once more you messed up your Sunday through that scheduling! You get what you deserve!

  • Oliver

    A Family Guy repeat wins 9pm. Hah.

    Once Upon A Time is in meltdown.

  • Ted Craig

    I knew Red Widow would be bad. I didn’t think it would be Do No Harm bad.

  • Blake

    And again the highest rated show on all networks gets just 2.4. How sad.

  • Eric

    Red Widow had cancelled written all over it! You can tell just by watching the preview trailers which shows will get cancelled. It is just THAT obvious because they look THAT awful. When are networks going to learn?!

  • Simon

    @Timmy
    Actually no, it’s not. It would have been if the season had STARTED with these numbers, still really nothing to worry about here.

  • Vasco Silva

    ABC is such a Disaster!

  • Rob R

    “The Good Wife” had nearly 3 million more viewers than Donald Trump. That’s justice.

  • Derek

    ABS has GOT to rethink its strategy for Sunday nights… a strategy that hasn’t worked for a couple of years now.

  • Percysowner

    Too bad about Once Upon A Time. The previous episode was fantastic and last night’s was good as well. I still hope it can recover.

  • just_now

    i refuse to be in a panic mood because OUAT will get season 3 but those ratings are pretty disappointing.

  • gerry

    ow for red widow. i really thought it might fare better. abc’s sunday is really starting to fall apart :(

    awesome, i hope celebrity apprentice goes down hard. serves donald trump right for being such a complete a-hole.

    and of course… GOOD WIFE FOR ONE MORE SEASON!

  • RyanCanada

    what has happened to OUAT? like wasnt the season premiere like a 4.0? demo>?

  • Rob R

    Looks like “Downton Abbey” was indeed harming TGW, accounting for its lift this week.

  • juan

    Celebrity Apprentice might do better once Ready for Love comes in! Is it its new lead-in?

  • Oliver

    Red Widow is DoA. I doubt ABC will pull it, they’ll just air it straight through.

    They must be very disappointed its premiere didn’t beat Zero Hour, a show they barely promoted and dumped in a death slot.

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