TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'The Amazing Race', 'The Simpsons' & 'The Good Wife' Rise, 'Celebrity Apprentice' Returns Down, 'Red Widow' Premieres Low

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March 4th, 2013

Once Upon a Time The Queen is Dead

Adults 18-49: Rating/Share 1.8/5 1.8/5 1.6/4 1.3/4 0.7/2
Adults 18-34: Rating/Share 2.0/6 0.9/5 1.2/4 0.8/2 0.6/2
Total Viewers (million) 3.782 9.774 6.889 4.924 2.227


CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes earned a 1.7 up 31 percent  from a 1.3 on February 17. The Amazing Race scored a 2.4 adults 18-49 rating up 26 percent from last week’s 1.9 when it aired opposite The Oscars. The Good Wife  garnered a 1.6 up  23 percent from February 17’s 1.3. The Mentalist notched a 1.5 among adults 18-49 down 6 percent from a 1.6 on February 17.

On FOX, The Cleveland Show garnered a 1.5 adults 18-49 rating  up 36 percent from a 1.1 on February 17. The Simpsons earned a 2.3 adults 18-49 rating up 15 percent from a 2.0 on February 17. A second episode of The Cleveland Show at 8:30PM notched a 1.9 adults 18-49 rating, up 6 percent from Bob’s Burgers performance in the time period two weeks ago. Bob’s Burgers scored a 1.7 adults 18-49 rating down 6 percent from a 1.8 on February 17 when it aired at 8:30PM and down 11 percent from American Dad’s performance in the time period two weeks ago.

On ABC, America’s Funniest Home Videos garnered a 1.6 adults 18-49 rating up 7 percent from a 1.5 on February 17. Once Upon a Time scored a series low 2.1 among adults 18-49 down 13 percent from a 2.4 on February 17. The two hour series premiere of Red Widow earned a 1.4 adults 18-49 rating down 36 percent from a 2.2 for the series premiere of GCB on March 5, 2012 and down 33 percent from a 2.1 for the series premiere of 666 Park Avenue on September 30. Your predictions were too optimistic

On NBC, Dateline earned a 1.3 adults 18-49 down 13 percent from a 1.5 for its last time period airing on January 6. The season premiere of Celebrity Apprentice scored a 1.6 adults 18-49 rating down 38 percent from a 2.6 for its previous season premiere on February 19, 2012 and its lowest ever premiere for a Celebrity edition.

Broadcast primetime ratings for Sunday, March 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.7/5 11.95
ABC America's Funniest Home Videos 1.6/5 6.53
FOX The Simpsons - R 1.3/4 3.11
NBC Betty White's Off Their Rockers - R 0.8/2 3.56
7:30 FOX The Cleveland Show 1.5/5 3.27
NBC Betty White's Off Their Rockers - R 0.8/2 3.32
8:00 CBS  The Amazing Race 2.4/6 9.12
FOX  The Simpsons 2.3/6 4.76
ABC  Once Upon a Time 2.1/6 7.22
NBC  Dateline 1.3/3 6.09
8:30 FOX The Cleveland Show 1.9/5 3.80
9:00 FOX Family Guy - R 1.9/5 4.11
CBS The Good Wife 1.6/4 8.94
NBC Celebrity Apprentice (9-11PM) - Season Premiere 1.6/4 5.08
ABC Red Widow (9-11PM) - Series Premiere 1.4/4 6.92
9:30 FOX Bob's Burgers 1.7/4 3.64
10:00 CBS The Mentalist 1.5/4 9.10


Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • PMR

    Ratings for 666 Park Ave don’t look so bad now, do they ABC? They need to at least it the last 4 episodes with Revenge or move Revenge and go back to the Sunday Movie of the Week like the old days. I bet they wish they didn’t lose Desperate Housewives and Brothers & Sisters.

  • Brian J

    If “Hannibal” works out for NBC, it and other shows with similar schedules should go on Sundays after football ends. That, or some sort of live broadcast of plays or something. Depending on when this would start (that is, before or after the Superbowl), it’d be a good fit for the night and would relieve pressure on NBC and producers of such shows to pad.

  • TJ

    Flop Widow = D.O.A.
    Flopprentice = The end is near

  • Jayzel

    A 45 year old news program tied for 5th in the demo and came first in total viewers of all the shows on the major broadcast networks on a Sunday night. Broadcast network TV will be gone in 10 years tops. NBC will be the first to go

  • zerg

    What? OUAT at 2.1…it will sink under 2.0 for sure when daylight savings comes…and even mooore lower next year aganist the winter Olympics

    Red Widow dead…

  • juliedawn

    Oh dear – I really thought I was reaching when I predicted 1.5 for Red Widow – but to see I could’ve gone even lower. Ouch for them. Mind you, as I said yesterday, they were up against Walking Dead and Celeb Apprentice, so I’m not surprised they didn’t do well. (Not that Apprentice did either, now that I look!)

  • Blake

    “The Simpsons” beats “Once Upon a Time” and is the #2 show of the evening on all networks. Go Homer!

  • Angarita Analysis

    Celebrity Apprentice should have picked a better cast than the lackluster “All Stars” line up. If those were the best returnees they could find they should have had another season with all new celebrities.

  • CBSviewer

    The Good Wife beat The Mentalist ? It’s maybe time to end the Red John’s story.
    I don’t care if The Mentalist or The Good Wife get cancelled I just want another Season of CSI: NY !
    Go The Simpsons :)

  • Brian J


    It might make sense for ABC to put “The Avengers” show here next Sundays and move the other shows to new nights.

  • Joe

    Well I guess I won’t bother with red widow I can delete it off the dvr

  • John A

    Yes TGW up. Lol ABC are flopping.

  • Nick

    Saw a few weeks ago Donald Trump tweeted bashing Shark Tanks Friday ratings…and how the Apprentice was at one time the #1 rated show. Funny that Friday show got better ratings than his.

  • Bryan

    Are these mid season shows ever going to work without great promotion, understanding these high concept premises and asking the savvy viewer to commit to 10 to 12 episodes when they know it’ll be flushed after three airings? Very rare anymore.

  • Kavselj

    Not a single show over 3.0, damn.

  • sapra

    What a weird night. The Cleveland Show airing at 8:30, Bob’s Burgers airing at 9:30 after an encore, Once Upon A Time hits low, Red Widow way down as Celebrity Apprentice, History Channel doing 2.7 A18-49 at 8 and 1.6 A18-49 at 10 in Top 25 TV Markets…

  • Ultima

    Broadcast network TV will be gone in 10 years tops

    People said that a decade ago, they were also wrong.

  • Jase L.

    I guess Red Widow’s performance seals Nashville’s rookie drama renewal.

  • Ted Craig

    @Brian J

    ABC probably is not putting SHIELD up against football and TWD.

  • Justin121

    Good Wife recovered and CBS tied for number 1. Noy bad.

    Red Widow is dead. Nashville will be renewed.

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