TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'The Amazing Race', 'The Simpsons' & 'The Good Wife' Rise, 'Celebrity Apprentice' Returns Down, 'Red Widow' Premieres Low

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March 4th, 2013

Once Upon a Time The Queen is Dead

Adults 18-49: Rating/Share 1.8/5 1.8/5 1.6/4 1.3/4 0.7/2
Adults 18-34: Rating/Share 2.0/6 0.9/5 1.2/4 0.8/2 0.6/2
Total Viewers (million) 3.782 9.774 6.889 4.924 2.227


CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes earned a 1.7 up 31 percent  from a 1.3 on February 17. The Amazing Race scored a 2.4 adults 18-49 rating up 26 percent from last week’s 1.9 when it aired opposite The Oscars. The Good Wife  garnered a 1.6 up  23 percent from February 17’s 1.3. The Mentalist notched a 1.5 among adults 18-49 down 6 percent from a 1.6 on February 17.

On FOX, The Cleveland Show garnered a 1.5 adults 18-49 rating  up 36 percent from a 1.1 on February 17. The Simpsons earned a 2.3 adults 18-49 rating up 15 percent from a 2.0 on February 17. A second episode of The Cleveland Show at 8:30PM notched a 1.9 adults 18-49 rating, up 6 percent from Bob’s Burgers performance in the time period two weeks ago. Bob’s Burgers scored a 1.7 adults 18-49 rating down 6 percent from a 1.8 on February 17 when it aired at 8:30PM and down 11 percent from American Dad’s performance in the time period two weeks ago.

On ABC, America’s Funniest Home Videos garnered a 1.6 adults 18-49 rating up 7 percent from a 1.5 on February 17. Once Upon a Time scored a series low 2.1 among adults 18-49 down 13 percent from a 2.4 on February 17. The two hour series premiere of Red Widow earned a 1.4 adults 18-49 rating down 36 percent from a 2.2 for the series premiere of GCB on March 5, 2012 and down 33 percent from a 2.1 for the series premiere of 666 Park Avenue on September 30. Your predictions were too optimistic

On NBC, Dateline earned a 1.3 adults 18-49 down 13 percent from a 1.5 for its last time period airing on January 6. The season premiere of Celebrity Apprentice scored a 1.6 adults 18-49 rating down 38 percent from a 2.6 for its previous season premiere on February 19, 2012 and its lowest ever premiere for a Celebrity edition.

Broadcast primetime ratings for Sunday, March 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.7/5 11.95
ABC America's Funniest Home Videos 1.6/5 6.53
FOX The Simpsons - R 1.3/4 3.11
NBC Betty White's Off Their Rockers - R 0.8/2 3.56
7:30 FOX The Cleveland Show 1.5/5 3.27
NBC Betty White's Off Their Rockers - R 0.8/2 3.32
8:00 CBS  The Amazing Race 2.4/6 9.12
FOX  The Simpsons 2.3/6 4.76
ABC  Once Upon a Time 2.1/6 7.22
NBC  Dateline 1.3/3 6.09
8:30 FOX The Cleveland Show 1.9/5 3.80
9:00 FOX Family Guy - R 1.9/5 4.11
CBS The Good Wife 1.6/4 8.94
NBC Celebrity Apprentice (9-11PM) - Season Premiere 1.6/4 5.08
ABC Red Widow (9-11PM) - Series Premiere 1.4/4 6.92
9:30 FOX Bob's Burgers 1.7/4 3.64
10:00 CBS The Mentalist 1.5/4 9.10


Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.


    Hey commenters, keep commenting

    I’ll actually do my traffic report today


  • RED

    after all that promoting of red widow… no one can sit through 2 hours of a show with commercials. hbo/showtime/starz FTW! people would rather dvr it. get rid of commercials and make it standard to have pause/rewind/fastfoward in people’s dvr. that way no one complains about commercials and if someone needs to take a break they can pause their tv. WISHFUL THINKING FOR THE FUTURE!!!

  • panda22

    Jesus killed OUAT last night! :(

  • Melissa


    after all that promoting of red widow… no one can sit through 2 hours of a show with commercials. hbo/showtime/starz FTW! people would rather dvr it. get rid of commercials and make it standard to have pause/rewind/fastfoward in people’s dvr. that way no one complains about commercials and if someone needs to take a break they can pause their tv. WISHFUL THINKING FOR THE FUTURE!!!

    And if there were no commercials, how exactly would networks make money?

  • Shepherd


    Jesus killed OUAT last night! :(

    Maybe it’s time they add jesus as a character on OUAT. They certainly seem fond of adding new characters this season. At this point, it can’t hurt the ratings.

  • wine

    @red or just keep commercials and make it standard for pause, rewind, etc. the world needs advertising.

  • Melissa


    or just keep commercials and make it standard for pause, rewind, etc. the world needs advertising.

    The ability to rewind live television is now available from many cable providers. @@

  • Cara

    I watched Red Widow and did not care for it at all. It was boring. The Mentalist is still very good.

  • christi

    @ Melissa

    The Huffington Post has an article posted that is reporting The Walking Dead’s rating at 6.6.

  • Nick

    I never expected Red Widow to flop at Zero Hour levels. I guess Nashville has a free ticket for renewal.

    Celebrity Apprentice did better than I thought. All-Stars don’t work, people! I expected 1.3ish.


    As for OUAT…yikes. I think we may be seeing high 1s for the rest of the season, thanks to DST, from which OUAT took a large hit last year.
    The crazy thing is, if someone told me in the fall that Scandal would be beating Once by almost a full ratings point, I’d have thought they were insane. NBC executive-level insane.


    With the exception of special threads (like the Elimination Game), the biggest I can remeber this year is the Nikita premiere ratings thread, with at least 750.

  • JR35

    I notice a difference in OUAT, compared to the first season- but it’s still enjoyable. Remember, the big plot- the curse- was taken care of in the season-one finale. Implications of it, of course, continue. I just hope that Regina sees what her mother is once and for all and makes the right choices- or that the writers write it as such. :)

  • Richard Steven Hack

    Fake Me Out: “I wonder if the “3rd season means a 4th season because the syndication gods can work with ~88 episodes” can begin to be a bad thing for struggling shows? ”

    You raise an interesting point.

    “maybe we should just end this after season 2 and cut our losses.”

    However, this is where the problem is. The network doesn’t – deliberately at least – put the show on at a loss – EVER. What happens is that the studio offers the network the show at such a low rate that the network believes it will make money (or at least break even) regardless of how low the ratings go (presumably “within reason” – but we don’t know what that is.)

    Of course it’s possible that the network takes a bad deal: doesn’t realize how low the show will go and gets stuck with it for a season, taking a loss in that season. But they never intended to do that.

    Now there is such a thing as “opportunity costs”. Meaning the network has to judge whether it is better off accepting the studio’s deal and keeping a low rated show that is almost certainly going to get lower ratings in season three and four – or putting something else on the air instead and taking the risk that it flops and never even gets to season two.

    I suspect for most network execs worried about keeping their jobs, the former seems less of a risk than the latter. I don’t think that should be the case, but I suspect it IS the case. SOME guaranteed money is better than pure risk. NO ONE can predict whether a show will be a hit or a flop, especially these days.

    So they take the deal, ship the show off to Friday or wherever and live with it. Even if they don’t break even on the contract and whatever ad revenue the show gets, at least most of their costs of airing it on a dead night are covered.

    The studio is the one that has to make the critical calculation that 1) the show can be syndicated, 2) the show can be syndicated in enough markets to be profitable, and 3) the show will run in those markets long enough to be profitable. That’s probably even harder to do than the network’s job deciding on whether a show will survive its first run. BUT the studios have a long history of syndication to draw on, so overall their portfolios may be more predictable than we know.

    “I’m sure this is one of the many reasons broadcast primetime continues to sink year after year … nets keep ratings dogs around for syndication and lose eyeballs as a result, eyeballs that don’t seem to come back.”

    That may be, but I suspect it’s not THAT big an effect compared to other issues like cable fragmentation, alternative media, etc. Until someone does a controlled study, we’ll probably never know.

  • Shepherd


    Wrong and wrong. Try again zth.

  • Richard Steven Hack

    Since the “scheduling vs quality” continues unabated, I re-iterate that there is ZERO evidence to assume it’s an either-or situation.

    And no one can quantify WHICH is more important – unless of course one can show that there never WAS a scheduling problem either in terms of hiatuses OR competition. Which no one can because there are always hiatuses and in the case of Sunday night plenty of competition – including massive competition from TWD and special events.

    So this argument is HOT AIR on both sides. Give it a rest.


    @ Nick

    I’m showing 715 on 10/20, but I may have stopped there.

  • wine

    @melissa i know i was saying they need to start making it standard in the future.

  • Amy

    @ Melissa Product Placement

  • Davyd

    I’m guessing that Once Upon A Time’s down number was more than likely caused by running a new episode up against the Bible premiere (as they likely share the same ‘family’ audience. May be better if they take a break with new eps until the Bible series is done & come back after then IMO.

  • Melissa


    Product Placement

    Good concept, but I don’t see it happening any time soon, because it would make advertising extremely more complicated.

  • Chris


    Are you saying I am wrong about the Huffington Post having an article up about the Walking Dead numbers? I am looking at it right now. I am not saying the have the numbers reported correctly, but they are reporting them.

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