TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'The Amazing Race', 'The Simpsons' & 'The Good Wife' Rise, 'Celebrity Apprentice' Returns Down, 'Red Widow' Premieres Low

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March 4th, 2013

Once Upon a Time The Queen is Dead

Adults 18-49: Rating/Share 1.8/5 1.8/5 1.6/4 1.3/4 0.7/2
Adults 18-34: Rating/Share 2.0/6 0.9/5 1.2/4 0.8/2 0.6/2
Total Viewers (million) 3.782 9.774 6.889 4.924 2.227


CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes earned a 1.7 up 31 percent  from a 1.3 on February 17. The Amazing Race scored a 2.4 adults 18-49 rating up 26 percent from last week’s 1.9 when it aired opposite The Oscars. The Good Wife  garnered a 1.6 up  23 percent from February 17’s 1.3. The Mentalist notched a 1.5 among adults 18-49 down 6 percent from a 1.6 on February 17.

On FOX, The Cleveland Show garnered a 1.5 adults 18-49 rating  up 36 percent from a 1.1 on February 17. The Simpsons earned a 2.3 adults 18-49 rating up 15 percent from a 2.0 on February 17. A second episode of The Cleveland Show at 8:30PM notched a 1.9 adults 18-49 rating, up 6 percent from Bob’s Burgers performance in the time period two weeks ago. Bob’s Burgers scored a 1.7 adults 18-49 rating down 6 percent from a 1.8 on February 17 when it aired at 8:30PM and down 11 percent from American Dad’s performance in the time period two weeks ago.

On ABC, America’s Funniest Home Videos garnered a 1.6 adults 18-49 rating up 7 percent from a 1.5 on February 17. Once Upon a Time scored a series low 2.1 among adults 18-49 down 13 percent from a 2.4 on February 17. The two hour series premiere of Red Widow earned a 1.4 adults 18-49 rating down 36 percent from a 2.2 for the series premiere of GCB on March 5, 2012 and down 33 percent from a 2.1 for the series premiere of 666 Park Avenue on September 30. Your predictions were too optimistic

On NBC, Dateline earned a 1.3 adults 18-49 down 13 percent from a 1.5 for its last time period airing on January 6. The season premiere of Celebrity Apprentice scored a 1.6 adults 18-49 rating down 38 percent from a 2.6 for its previous season premiere on February 19, 2012 and its lowest ever premiere for a Celebrity edition.

Broadcast primetime ratings for Sunday, March 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.7/5 11.95
ABC America's Funniest Home Videos 1.6/5 6.53
FOX The Simpsons - R 1.3/4 3.11
NBC Betty White's Off Their Rockers - R 0.8/2 3.56
7:30 FOX The Cleveland Show 1.5/5 3.27
NBC Betty White's Off Their Rockers - R 0.8/2 3.32
8:00 CBS  The Amazing Race 2.4/6 9.12
FOX  The Simpsons 2.3/6 4.76
ABC  Once Upon a Time 2.1/6 7.22
NBC  Dateline 1.3/3 6.09
8:30 FOX The Cleveland Show 1.9/5 3.80
9:00 FOX Family Guy - R 1.9/5 4.11
CBS The Good Wife 1.6/4 8.94
NBC Celebrity Apprentice (9-11PM) - Season Premiere 1.6/4 5.08
ABC Red Widow (9-11PM) - Series Premiere 1.4/4 6.92
9:30 FOX Bob's Burgers 1.7/4 3.64
10:00 CBS The Mentalist 1.5/4 9.10


Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • The End

    I personally have absolutely no doubts that Once Upon a Time will be renewed, declining audience aside, it’s not hugely expensive for ABC. You only have to look at the various different production locations and the extensive use of Green screen(Digital sets).

    Out of the 2 I have Revenge down as the show in trouble.

  • Ultima

    I reallyyyyyyyyyyyyyyyy hope FOX put TCS at 8:30 just to finish up the season and not to test the time slot. Bob’s Burgers at 9:30 doesn’t make me happy.

    Bob’s Burgers is back to 8:30pm on 24 March.

  • Networkman

    After all the promotion Red Widow got, ABC has got to be extremely disappointed. And why does the premiere have to be 2 hours? I don’t feel new shows that are debuting should receive 2 hour premiere. In my opinion, that is overkill and a setup for failure. I liked how The Following only received one hour and kept viewers wanting more.

    Anyways, TV viewing for Sunday night seems to be falling. WTH is happening with Once Upon A Time. I still feel ABC should strongly consider putting DWTS on Sunday night. This way OUAT and Revenge will not have to face Football and the award shows. ABC has got major trouble on its hand dealing with the Sunday 10pm hour. Next year they should just put 20/20 there.

  • Shepherd


    The article didn’t come up with a “the walking dead” search on HP, but I see it under The Bible now; so I apologize on that front. The numbers I saw amounted to a 5.6-5.7 18-49 (7.2million) so maybe it’s a typo.

  • Shepherd

    Besides, if TWD had set a new series record, I think they would have put out a press release.

  • Chris


    I think you are right. It looks like they got their numbers from a tweet from TvMoJoe, and the replies to his tweet mention he has screwed up the demo numbers before. That 6.6 is probably not the 18-49 demo.

  • Tim

    ABC better not let OUAT keep slipping…they need to air more promote trailers throughout the week, especially during their higher rated shows (Grey’s, MF, Shark Tank, Scandal). Its content hasn’t declined since the beginning of the season – there is no reason the ratings and viewership should.

    Too bad for Red Widow – ABC promoted the heck out of that show. They really cant win in the drama department this season.

    Celebrity Apprentice may be in its last season if ratings decline…however I’m sure Donald has some tricks up his sleeve to stick around.

  • The End


    I’m surprised they haven’t considered doing a Walking Dead spinoff personally. They could base in a different part of America and basically do a whole new storyline.

    Virtually every popular show has had the spinoff suggestion floated, even Once Upon a Time with it’s Mad Hatter spinoff rumors.

  • Shepherd

    I hate posting numbers that haven’t already been posted on tvbtn, but I’ve been referring to them, so I’ll just go ahead and re-post the numbers that I heard. Although, they could also be wrong for all I know.

    TWD had 11.3m total, 6.3m 25-64, 7.2m 18-49. that’s about a 5.7 in 18-49 demo.

  • Rebecca

    Red Widow could go up next week – many people might have already seen it online ahead of time. I know the hulu site had it available.

  • Networkman

    ABC had 3 sophomore shows(Once Upon A Time, Revenge & Scandal) that had the potential of becoming huge hits. The network saw the season premieres of the Sunday dramas reach highs. Throughout the Fall, the shows garnered respectable numbers.

    That is when ABC should of made the decision to not air any episodes until March, hoping that the shows will maintain these numbers and that the writers would start to improve the scripts because there were complaints about the quality of each show compared to their first seasons. People nowadays seem more impatient to stick a show with declining quality and have no problems checking out during the season even though that show may have potential to be really great.

  • Chris

    @Rebecca or anyone

    Do you know if Hulu had both hours of Red Widow. Smash had a two hour premier as well, but only the first hour was available early online.

  • jimmers

    I knew OUAT will die down eventually. Such a burnt out season. Come on ABC! I know you can pull it.

  • Chris2.0

    I’m not a fan of Once upon a time, but as a fan of Revenge I have to agree with people saying the network is to blame. They kept scheduling for new episodes to air against tough competition…and the ratings kept dropping. The 3-4-5 week breaks every few episodes are not helping either, I’m dreading the day Revenge actually comes back..IT’S BEEN SO DAMN LONG! How do you expect not to lose viewers ? ? ? + The Quality Of Revenge has gone downhill………

    The Network is killing these shows!

  • Fake Me Out

    @Richard Steven Hack

    However, this is where the problem is. The network doesn’t – deliberately at least – put the show on at a loss – EVER. What happens is that the studio offers the network the show at such a low rate that the network believes it will make money (or at least break even) regardless of how low the ratings go (presumably “within reason” – but we don’t know what that is.)

    I’ll tentatively disagree with this, I have no actual examples but I can imagine scenarios where an inhouse production means better bottom line for the parent company as a whole if ABC Network takes the loss while ABC Studios makes a profit … and vice versa … adding even more difficulty to the mix as to whether or not shows get that magic 3rd/4th season thumbs up. For a borderline show I could see arguments why it would likely be better to be an inhouse production and other arguments why it would be better to be outsourced … unless we’re in the boardroom with the bean counters we’ll likely never know the full decision making process.

  • Jt

    I really don’t think Revenege is a bubble show.

  • Rebecca

    I’m not positive but I think the whole Red Widow pilot (both episodes) was available on hulu as one long episode.

  • Scandalfan

    Ok I see only Shonda’s shows get to survive on ABC. Grey, Private Practice and Scandal. Ok I know Private has ended but it lasted a few seasons.

  • Melissa


    but as a fan of Revenge I have to agree with people saying the network is to blame. They kept scheduling for new episodes to air against tough competition…and the ratings kept dropping. The 3-4-5 week breaks every few episodes are not helping either, I’m dreading the day Revenge actually comes back..IT’S BEEN SO DAMN LONG!

    You claim you’re a fan of Revenge. Then why is it that you’re totally unaware of the schedule?

    Revenge‘s schedule since its first January episode:

    01/06 – New episode
    01/13 – New episode against Golden Globes
    01/20 – New episode against AFC Championship
    01/27 – BREAK for Annual Hallmark Movie
    02/03 – BREAK for Super Bowl
    02/10 – New episode against Grammy Awards
    02/17 – New episode
    02/24 – BREAK for Academy Awards
    03/04 – BREAK for Red Widow
    03/10 – New episode

    So, where are all these 4-5 week breaks you’re referring to? The only breaks I see are two, two week breaks a month apart. And two of those breaks were for the Super Bowl and the Academy Awards. Do you think ABC should’ve aired Revenge against the Super Bowl, or moved the Academy Awards?

    You’re saying that ABC shouldn’t air new episodes against large events, but you’re also saying that they shouldn’t have long breaks. Without airing new episodes against large events, then how would they avoid long breaks? No sense there.

  • Carl

    I’m happy about TAR. I was tired of the show after the last few years, but I decided to try this season and I’ve actually enjoyed the last 3 episodes. Not fantastic, but not overly full of ugly screeching fighting and camera whoring. It’s a step in the right direction.

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