TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'The Amazing Race', 'The Simpsons' & 'The Good Wife' Rise, 'Celebrity Apprentice' Returns Down, 'Red Widow' Premieres Low

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March 4th, 2013

Once Upon a Time The Queen is Dead

Adults 18-49: Rating/Share 1.8/5 1.8/5 1.6/4 1.3/4 0.7/2
Adults 18-34: Rating/Share 2.0/6 0.9/5 1.2/4 0.8/2 0.6/2
Total Viewers (million) 3.782 9.774 6.889 4.924 2.227


CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes earned a 1.7 up 31 percent  from a 1.3 on February 17. The Amazing Race scored a 2.4 adults 18-49 rating up 26 percent from last week’s 1.9 when it aired opposite The Oscars. The Good Wife  garnered a 1.6 up  23 percent from February 17’s 1.3. The Mentalist notched a 1.5 among adults 18-49 down 6 percent from a 1.6 on February 17.

On FOX, The Cleveland Show garnered a 1.5 adults 18-49 rating  up 36 percent from a 1.1 on February 17. The Simpsons earned a 2.3 adults 18-49 rating up 15 percent from a 2.0 on February 17. A second episode of The Cleveland Show at 8:30PM notched a 1.9 adults 18-49 rating, up 6 percent from Bob’s Burgers performance in the time period two weeks ago. Bob’s Burgers scored a 1.7 adults 18-49 rating down 6 percent from a 1.8 on February 17 when it aired at 8:30PM and down 11 percent from American Dad’s performance in the time period two weeks ago.

On ABC, America’s Funniest Home Videos garnered a 1.6 adults 18-49 rating up 7 percent from a 1.5 on February 17. Once Upon a Time scored a series low 2.1 among adults 18-49 down 13 percent from a 2.4 on February 17. The two hour series premiere of Red Widow earned a 1.4 adults 18-49 rating down 36 percent from a 2.2 for the series premiere of GCB on March 5, 2012 and down 33 percent from a 2.1 for the series premiere of 666 Park Avenue on September 30. Your predictions were too optimistic

On NBC, Dateline earned a 1.3 adults 18-49 down 13 percent from a 1.5 for its last time period airing on January 6. The season premiere of Celebrity Apprentice scored a 1.6 adults 18-49 rating down 38 percent from a 2.6 for its previous season premiere on February 19, 2012 and its lowest ever premiere for a Celebrity edition.

Broadcast primetime ratings for Sunday, March 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.7/5 11.95
ABC America's Funniest Home Videos 1.6/5 6.53
FOX The Simpsons - R 1.3/4 3.11
NBC Betty White's Off Their Rockers - R 0.8/2 3.56
7:30 FOX The Cleveland Show 1.5/5 3.27
NBC Betty White's Off Their Rockers - R 0.8/2 3.32
8:00 CBS  The Amazing Race 2.4/6 9.12
FOX  The Simpsons 2.3/6 4.76
ABC  Once Upon a Time 2.1/6 7.22
NBC  Dateline 1.3/3 6.09
8:30 FOX The Cleveland Show 1.9/5 3.80
9:00 FOX Family Guy - R 1.9/5 4.11
CBS The Good Wife 1.6/4 8.94
NBC Celebrity Apprentice (9-11PM) - Season Premiere 1.6/4 5.08
ABC Red Widow (9-11PM) - Series Premiere 1.4/4 6.92
9:30 FOX Bob's Burgers 1.7/4 3.64
10:00 CBS The Mentalist 1.5/4 9.10


Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Joseph A

    Just watched the Apprentice via stream ,
    Had to stop watching before it got to the end because the Boardroom was such a nasty thing to listen to it gave me a headache ,
    opted to just check out the results via the Wiki page instead

  • Mal

    @FakeMeOut & @Richard, one word: Fringe. The show Fox admitted to losing money by continuing to air.

  • Nick

    There is one question about Red Widow–what will ABC replace it with?

    I’ll offer up a suggestion: A special Castle episode. I’ll even write the screenplay myself:


    Screenplay for Castle episode 5.24, “Cancellation Bear”

    (Castle and Beckett walk to a crime scene)
    Beckett: Hey, Lanie. What have we got?
    Lanie: Name is Marta Walraven. 34 years old, had a family from these photos. She also had this threatening note from the San Francisco Mafia on her. (Hands Beckett a slip of paper)
    Castle: (Looks at body) Wait. Are those–
    Lanie: Claw marks. Bear, to be exact.
    Castle: What’s a bear doing in New York?
    Espo: There’s only one registered owner of a bear in the country. (Hands Castle a business card, which reads:)

    Robert Seidman and Bill Gorman
    Editors and Network Annoyers-in Chief, TV by the Numbers
    101 TVBTN Lane, Ratingsland, USA

    Castle: Hey, I like these guys. They only had us a likely to be cancelled one year.
    Beckett: OK, I’ll check them out. You and Ryan go back to the station and do some paperwork.

    [Cut to police department]
    (Ryan & Espo are doing paperwork, and someone comes running in)
    Bill D’Elia: (pants) They did it! They did it!
    Espo: Who did what?
    Bill D’Elia: TV By the Numbers! They killed Red Widow like they killed Harry’s Law!
    Ryan: Really? I seriously doubt that.
    Bill D’Elia: Oh, great. Another non-believer. (checks watch) I gotta run. I’m late for my daily revenge meeting with Kathy Bates. (runs off)

    [Cut to office buildings]
    (Castle & Beckett walk in)
    Beckett: Are you Robert Seidman and Bill Gorman?
    Bill: Yeah.
    Beckett: And you’re the registered owners of the, erm, Cancellation Bear, correct?
    (Cancellation Bear growls)
    Castle: Aah! Get that thing away from me!
    Robert: Yes, we “own” him.
    Beckett: Did your bear kill Marta Walraven?
    Bill: It’s entirely possible. Her show, Red Widow, was at 0.45 on the Renew/Cancel Index. That means it was a certain c–
    (Shot fired. Bill stumbles back, blood in his mouth)
    Beckett: NYPD! Put your gun down and your hands up!
    ABC PR Guy: Wait! Just let me talk! (Looks at the camera) Red Widow was not certain to be cancelled! It had the highest ratings in its timeslot for the past 6 days! It beat the CW! It was doing gr–
    (Beckett cuffs him)
    ABC PR Guy: Stop! I can have you cancelled for this!
    Beckett: No you can’t. Only he can. (Points)
    Cancellation Bear: Roar!
    [End of show]


    So, do you like it? I think the Cancellation Bear is ready to go from a cameo on Suburgatory to a full-blown antagonist.

    And don’t worry Bill, you’re not dead. You just, erm, bit a bullet. Literally.

  • Shepherd


    LOL, I might actually watch Castle if it were that funny. :)

  • Richard Steven Hack

    Mal: I do seem to remember that Fox did admit that. But was that before or after they agreed to renew it for season five? I vaguely remember it was before that, which might mean they were losing money in season four due to declining ratings. Which would be true, but they wouldn’t have made the deal with WB for season five unless they were convinced they’d at least break even. Only WB had any reason to get a season five – to get a “full” syndication 100 episodes. Fox had no reason to renew the show deliberately to lose money on it (but see below my comments to Fake Me Out.)

    Fake Me Out: “I can imagine scenarios where an inhouse production means better bottom line for the parent company as a whole if ABC Network takes the loss while ABC Studios makes a profit”

    I can’t see that happening in first run EXCEPT as a means for the studio to get enough episodes for syndication. Of course, it’s POSSIBLE that some sort of financial juggling is necessary to distribute profit and loss between the two components of the parent company for balance sheet or tax purposes for the parent company. In fact, it might even be likely. But I doubt it happens very often to the point where it controls the renewal for a GIVEN show. For the network as a whole, maybe, but not for a particularly show since a particular probably does not govern the profitability of the network as a whole – although I suppose a given show could TIP the network one way or the other.

    “unless we’re in the boardroom with the bean counters we’ll likely never know the full decision making process.”

    Agree completely.

  • Richard Steven Hack

    Nick: Nice screenplay! But I think Robert and Bill would prefer that Beckett seduce them into raising Castle’s position on the Renew/Cancel Index. :-)

  • Matt

    This is sad. “The Good Wife”, which is broadcast TV’s ONLY award show juggernaut can barely pull a 1.8. Also, the fact that a 10-year-old CBS reality show was the #1 show of the night is very pathetic.

    Sad for ABC. ONCE still does somewhat good. Heard writers have big plans for finale, so hopefully ratings can rebound to mid 3’s demo-wise. Same for Revenge. Red Widow, I observed. received around 8 million viewers for its first hour. ABC should have never put a 2 hour premier in place for it.

    Hopefully, ABC can succeed next year with their actually appealing pilot lineup. In the drama section, ‘Betrayal’, ‘Doubt’, and ‘Gothica’ seem promising. I can see ‘Betrayal’ on Sundays paired with ‘Revenge’. I can also see ‘Doubt’ on Tuesdays/Mondays and ‘Gothica’ on Fridays with LMS, MC, and after Shark Tank at 10PM.

    In the comedy section at ABC, ‘Mixology’, ‘Pulling’,’Bad Management’ and ‘Divorce’ seem promising also. ‘Mixology’ and ‘Pulling’ could be paired on Tuesdays, and ‘Divorce’ and ‘Bad Management’ paired on Fridays with LMS and MC for a full-blown TGIF Comedy Friday revival.

  • iggy

    Product Placement

    Good concept, but I don’t see it happening any time soon, because it would make advertising extremely more complicated.

    Open your eyes and ears. There are always product mentions in every show on broadcast.

  • Matt

    Oh, and I forgot the infamous, practically-already-a-go pilot, S.H.I.E.L.D. from Joss Whedon — Likely to e placed on Sundays/Thursdays/Tuesdays.

  • Nick

    @RSH & Shepherd.

    Lol. Thanks.


    “The Good Wife”, which is broadcast TV’s ONLY award show juggernaut

    Modern Family? TBBT? The Amazing Race?

  • Fake Me Out


    “… Likely to e placed on Sundays/Thursdays/Tuesdays.”

    7 days in week – 2 dead days (Fri & Sat) = 5 days

    You pick 3 maybe days

    Way-to-narrow it down for us! ;-)

  • alex

    I would be really worried if I were a Revenge fan, Red Window is abc testing the waters and seeing if they can find something to replace it, it’s running it’s course and now they are looking to keep it for maybe 1 more season, or if Red Window does well, maybe even canceling, watch out Revenge fans.

  • Melissa


    Open your eyes and ears. There are always product mentions in every show on broadcast.

    The user I was replying to was suggesting that product placement completely replace television commercials.

  • HalCapone

    It’s the beginning of the end of network television. The programming sky is falling! New show failure at an all time high as auds abandon watching network television live in droves! More than Zombies are eating network television! Networks will turn to nurturing their cable stations even more and dump their rejects on free television! Audiences prefer to watch television on their schedules on their i-Pads, mobile devices and laptops, even weeks or months after the programs appear. New broadcast television dramas will no longer be developed for free broadcast television. Tv By The Numbers will no longer have any ratings above 1 to report and will be forced to turn to porn per view to make ends meet (those 8 figure incomes of Gorman and Seidman). The big question remains: will they accept debit cards?

  • Melissa


    It’s the beginning of the end of network television.

    No, it’s not. As Ultima said, people have been saying that for decades, and it’s yet to end.

  • Richard Steven Hack

    “He adds, though, that ‘the thing that the press writes that bothers me the most is that 18-to-49 is the only viewer the advertiser cares about…The fact is, we win total viewers by more than we win every other demographic. We welcome everybody and we sell to everybody.'”

    He does, but the advertisers don’t. They want 18-49 and preferably 18-34. And total viewers as a result is not important.

    Just more network exec spin…

    And if Bill and Robert start selling porn, I’ll just hack the site and get it for free – we already know their security sucks! :-)

  • Richard Steven Hack

    alex: “it’s running it’s course and now they are looking to keep it for maybe 1 more season, or if Red Window does well, maybe even canceling, watch out Revenge fans.”

    Nonsense. Revenge isn’t going anywhere. Being in season two with decent, if not hot, ratings, it will be renewed for season three – and with syndication in mind, season four. The ratings would have to COLLAPSE by end of this season for it not to be renewed.

  • Shepherd

    @Fake Me Out

    Last I checked, 18-49 ratings are used as a relative reflection of C3 ratings, so on that issue, this Moonves guy is just talking out of his arse. If advertisers do decide to pay for C7 as opposed to just C3 ratings, the 18-49 demo would still reflect one shows ratings relative to another; effectively, nothing would change around here. The only real change would be an increase in revenue for the networks. Practically speaking, one of two things would happen. Either the networks would continue to be satisfied with the same level of profit margins; which would translate in shows getting renewed with lower 18-49 demo numbers, or the networks would pocket the increased revenue, renew shows based on the same ratings they do now, and we would simply see the networks’ stock prices go up. Please notice that he delivered this message to his “investors”, who care only about profits.

    At the end of the day, no matter how many times you bring up this article, it remains completely irrelevant! It makes no difference how much CBS’s CPM increase, or whether they do so at a greater rate than the other networks; shows on CBS will still be renewed or canceled based on their ratings relative to the other shows on CBS with a little bit of syndication consideration thrown in. NOTHING CHANGES!

  • Michael

    What can ABC do? It’s owned by Disney for goodness sakes! Why aren’t they getting some great Disney material? Movies, original programming, whatever! Time to work on that synergy!

  • Vermillion

    Damn. Revenge is probably going to come back below 2.0 if Once Upon a Time is BARELY above 2.0 now.

    I gave Red Widow 30 minutes before gave up. I just couldn’t get myself to care.

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