TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'The Amazing Race', 'The Simpsons' & 'The Good Wife' Rise, 'Celebrity Apprentice' Returns Down, 'Red Widow' Premieres Low

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March 4th, 2013

Once Upon a Time The Queen is Dead

Adults 18-49: Rating/Share 1.8/5 1.8/5 1.6/4 1.3/4 0.7/2
Adults 18-34: Rating/Share 2.0/6 0.9/5 1.2/4 0.8/2 0.6/2
Total Viewers (million) 3.782 9.774 6.889 4.924 2.227


CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes earned a 1.7 up 31 percent  from a 1.3 on February 17. The Amazing Race scored a 2.4 adults 18-49 rating up 26 percent from last week’s 1.9 when it aired opposite The Oscars. The Good Wife  garnered a 1.6 up  23 percent from February 17’s 1.3. The Mentalist notched a 1.5 among adults 18-49 down 6 percent from a 1.6 on February 17.

On FOX, The Cleveland Show garnered a 1.5 adults 18-49 rating  up 36 percent from a 1.1 on February 17. The Simpsons earned a 2.3 adults 18-49 rating up 15 percent from a 2.0 on February 17. A second episode of The Cleveland Show at 8:30PM notched a 1.9 adults 18-49 rating, up 6 percent from Bob’s Burgers performance in the time period two weeks ago. Bob’s Burgers scored a 1.7 adults 18-49 rating down 6 percent from a 1.8 on February 17 when it aired at 8:30PM and down 11 percent from American Dad’s performance in the time period two weeks ago.

On ABC, America’s Funniest Home Videos garnered a 1.6 adults 18-49 rating up 7 percent from a 1.5 on February 17. Once Upon a Time scored a series low 2.1 among adults 18-49 down 13 percent from a 2.4 on February 17. The two hour series premiere of Red Widow earned a 1.4 adults 18-49 rating down 36 percent from a 2.2 for the series premiere of GCB on March 5, 2012 and down 33 percent from a 2.1 for the series premiere of 666 Park Avenue on September 30. Your predictions were too optimistic

On NBC, Dateline earned a 1.3 adults 18-49 down 13 percent from a 1.5 for its last time period airing on January 6. The season premiere of Celebrity Apprentice scored a 1.6 adults 18-49 rating down 38 percent from a 2.6 for its previous season premiere on February 19, 2012 and its lowest ever premiere for a Celebrity edition.

Broadcast primetime ratings for Sunday, March 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.7/5 11.95
ABC America's Funniest Home Videos 1.6/5 6.53
FOX The Simpsons - R 1.3/4 3.11
NBC Betty White's Off Their Rockers - R 0.8/2 3.56
7:30 FOX The Cleveland Show 1.5/5 3.27
NBC Betty White's Off Their Rockers - R 0.8/2 3.32
8:00 CBS  The Amazing Race 2.4/6 9.12
FOX  The Simpsons 2.3/6 4.76
ABC  Once Upon a Time 2.1/6 7.22
NBC  Dateline 1.3/3 6.09
8:30 FOX The Cleveland Show 1.9/5 3.80
9:00 FOX Family Guy - R 1.9/5 4.11
CBS The Good Wife 1.6/4 8.94
NBC Celebrity Apprentice (9-11PM) - Season Premiere 1.6/4 5.08
ABC Red Widow (9-11PM) - Series Premiere 1.4/4 6.92
9:30 FOX Bob's Burgers 1.7/4 3.64
10:00 CBS The Mentalist 1.5/4 9.10


Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Shepherd


    What can ABC do? It’s owned by Disney for goodness sakes! Why aren’t they getting some great Disney material? Movies, original programming, whatever! Time to work on that synergy!

    I think Disney is more interested in airing that stuff on ABCFamily and their collection of cable channels, ie TDC, DXD etc. in order to boost those channels’ ratings. Why would anyone buy the cow if they can get the milk for free?

  • Stan

    Im only watching Celebrity Apprentice. because of Gary Busey. once Gary is fired i will stop watching Celebrity Apprentice. i won’t watch more of Donald Trump being more pathetic on this rig reality shows any more.

  • Just Desserts

    The curse is real :)

    CBS better not cancel The Good Wife lest they be cursed.

  • scifi

    I said OUAT should be downgraded week ago, but everyone just laughed!

  • Fake Me Out


    … this Moonves guy is just talking out of his arse … At the end of the day, no matter how many times you bring up this article, it remains completely irrelevant!

    Ummm, unless you’ve peeked into the future I’m not sure why you think I’ll be bringing this article up more than the single time I did above.

    Plus I’ll give the head of CBS a little credence when he speak though, as with all execs, taken with a big grain of salt.

    Plus+ neither he nor my short intro said anything about renewals or the renewal process.

    Plus++ we know that other demos sometimes factor into the renewal process besides the almighty 18-49. Shows that are kinda weak overall but have a relatively high 100k+/yr income demo sometimes make it based on the higher ad rates to reach that cash rich demo. Why pay for ads for your big ticket product with a 3.5 18-49 demo show if few of them make more than $25k/yr? 18-49 may be the most widely known, available and talked about demo but it’s certainly not the only demo advertisers look at or sometimes even care about. Even the guys here know that otherwise they’d be 100% in their predictions.


  • Dinaminjo

    Ofc scheduling affected the shows..

    Just look at other dramas and their number of aired episodes..

    Other networks and some shows on ABC have reached 16 episodes when OUAT and Revenge are at 15 and 14.
    When you realize that 2 or 3 episodes were aired against big events you only get 12-13 episodes that aired “normally”.

    Ofc a part in the ratings decline is the scheduling fault.

  • GA

    Recorded “Red Widow” & haven’t watched it yet. Why do the networks/producers insist on playing that LOUD, ANNOYING background music. In some cases we cannot hear the dialogue and the music on the “Arrow” episode was so bad that it gave me a headache. Is there any way we can get their attention and get them to stop playing the LOUSY music or at least turn it down?

  • John C S

    Why are you guys complaining about ABC killing OUAT and Revenge? This was expected back when the schedule was announced last spring which is why I hated Revenge’s move to Sunday. OUAT may have been lucky last season, but not many shows can survive on Sunday especially on ABC.
    DH was extremely strong considering it lasted 8 years even despite ABC’s terrible scheduling but that’s mainly because it was a mega hit from the beginning. If ABC Sunday shows don’t start off strong, then they are destined to be cancelled after 1-2 seasons.

  • Ultima

    This is sad. “The Good Wife”, which is broadcast TV’s ONLY award show juggernaut can barely pull a 1.8.

    Pretty sure I can think of three other broadcast shows, on Sunday night alone, that have a lot more Emmys than The Good Wife.

    Also, Modern Family easily outperforms The Good Wife at the awards shows, and actually manages to get really good ratings as well.

  • Ultima

    You claim you’re a fan of Revenge. Then why is it that you’re totally unaware of the schedule?


  • Ultima

    Other networks and some shows on ABC have reached 16 episodes when OUAT and Revenge are at 15 and 14.

    It’s almost as if there’s less time available to program on Sundays do to awards shows and the Super Bowl…

    Why not do an actually apples to apples comparison? Before this past Sunday, Once Upon a Time, Revenge, The Good Wife and The Mentalist had all aired 14 episodes. And when you discount the 10:30 or later starts for The Mentalist, it had only aired 10 episodes “normally.”

    It’s Sunday. There is no right or good answer.

  • kbmv

    Scandal is now ahead of Once. Number 2 rated show on ABC behind MF.

  • Shepherd


    As I said before, when the guy insinuated that the media believed shows were renewed based on the 18-49 demo, “that the thing that the press writes that bothers me the most is that 18-to-49 is the only viewer the advertiser cares about” yes, he was talking out his arse. Again, as far as I’m aware, people use the 18-49 to get a sense of the C3 ratings which he fully admits is what determines a show’s ad revenue. The “media” only gets the 18-49 numbers on a regular basis.

    Learn to read.

  • Brian

    Scandal> OUAT…

  • Ultima

    Scandal is now ahead of Once. Number 2 rated show on ABC behind MF.

    Grey’s Anatomy?

  • Shepherd


    I’m no ‘sound guy’, but until the networks decide to send unmixed sound (ie multiple audio tracks) over the air waves, I can’t think of any program or device that would allow one to turn up/down only the music, or only the dialogue and we’re basically stuck. Perhaps if you had the right equipment this might be possible, but I too run into this problem on a regular basis, particularly with movies. I’m sure they deem such a thing too expensive to do, or else they are interested in protecting proprietary sound-effects, copy-written music etc, but after loud commercials (which were finally outlawed after only 35 years) I find loud music/soft dialogue the most annoying thing about television.

  • Justin121

    Winter hiatus.

    3 weeks, 2 of which against Golden Globes and AFC.

    2 weeks break.

    2 weeks, 1 of which agains the Grammys.

    2 weeks break.

    Yeah, great scheduling.


  • Fake Me Out


    “… when the guy insinuated that the media believed … Learn to read”

    Pot meet kettle. You “read into” what he said and jump to a conclusion not supported by his statements yet I’m the one that needs to learn to read?



    Using 561 as final tally

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