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TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'The Amazing Race', 'The Simpsons' & 'The Good Wife' Rise, 'Celebrity Apprentice' Returns Down, 'Red Widow' Premieres Low

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Written By

March 4th, 2013

Once Upon a Time The Queen is Dead

Scoreboard FOX CBS ABC NBC UNI
Adults 18-49: rating/Share 1.8/5 1.8/5 1.6/4 1.3/4 0.7/2
Adults 18-34: Rating/Share 2.0/6 0.9/5 1.2/4 0.8/2 0.6/2
Total Viewers (million) 3.782 9.774 6.889 4.924 2.227

 

CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes earned a 1.7 up 31 percent  from a 1.3 on February 17. The Amazing Race scored a 2.4 adults 18-49 rating up 26 percent from last week’s 1.9 when it aired opposite The Oscars. The Good Wife  garnered a 1.6 up  23 percent from February 17’s 1.3. The Mentalist notched a 1.5 among adults 18-49 down 6 percent from a 1.6 on February 17.

On FOX, The Cleveland Show garnered a 1.5 adults 18-49 rating  up 36 percent from a 1.1 on February 17. The Simpsons earned a 2.3 adults 18-49 rating up 15 percent from a 2.0 on February 17. A second episode of The Cleveland Show at 8:30PM notched a 1.9 adults 18-49 rating, up 6 percent from Bob’s Burgers performance in the time period two weeks ago. Bob’s Burgers scored a 1.7 adults 18-49 rating down 6 percent from a 1.8 on February 17 when it aired at 8:30PM and down 11 percent from American Dad’s performance in the time period two weeks ago.

On ABC, America’s Funniest Home Videos garnered a 1.6 adults 18-49 rating up 7 percent from a 1.5 on February 17. Once Upon A Time scored a series low 2.1 among adults 18-49 down 13 percent from a 2.4 on February 17. The two hour series premiere of Red Widow earned a 1.4 adults 18-49 rating down 36 percent from a 2.2 for the series premiere of GCB on March 5, 2012 and down 33 percent from a 2.1 for the series premiere of 666 Park Avenue on September 30. Your predictions were too optimistic

On NBC, Dateline earned a 1.3 adults 18-49 down 13 percent from a 1.5 for its last time period airing on January 6. The season premiere of Celebrity Apprentice scored a 1.6 adults 18-49 rating down 38 percent from a 2.6 for its previous season premiere on February 19, 2012 and its lowest ever premiere for a Celebrity edition.

Broadcast primetime ratings for Sunday, March 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.7/5 11.95
ABC America's Funniest Home Videos 1.6/5 6.53
FOX The Simpsons - R 1.3/4 3.11
NBC Betty White's Off Their Rockers - R 0.8/2 3.56
7:30 FOX The Cleveland Show 1.5/5 3.27
NBC Betty White's Off Their Rockers - R 0.8/2 3.32
8:00 CBS  The Amazing Race 2.4/6 9.12
FOX  The Simpsons 2.3/6 4.76
ABC  Once Upon A Time 2.1/6 7.22
NBC  Dateline 1.3/3 6.09
8:30 FOX The Cleveland Show 1.9/5 3.80
9:00 FOX Family Guy - R 1.9/5 4.11
CBS The Good Wife 1.6/4 8.94
NBC Celebrity Apprentice (9-11PM) - Season Premiere 1.6/4 5.08
ABC Red Widow (9-11PM) - Series Premiere 1.4/4 6.92
9:30 FOX Bob's Burgers 1.7/4 3.64
10:00 CBS The Mentalist 1.5/4 9.10

 

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • r0ckmypants

    Wow… despite having a repeat for a lead-in and going up against two premieres, Bob’s Burgers won its timeslot.

    Red Widow was awful. Since it’s only on for six more weeks, I don’t think it’ll be pulled. But ABC has to be disappointed considering how much advertising they put into that show.

    Also, it’s time to end The Apprentice. Clearly, people don’t care anymore.

  • Ash

    So much for OUAT recovering. Never liked the show anyway but someone needs to slap those ABC excecutives over the head for their awful scheduling.

  • Billy

    The Apprentice is really low. More problems for NBC.

  • MichaelChickless

    Wow, really bad for Red Widow (considering all the promos I saw for it).

    The Mentalist didn’t do very well.

    The Simpsons continue to plug along, even after all these years.

    When is NBC gonna tell Donald Trump, “You’re fired!”?

  • DW

    very happy that TGW beat / tied with CA. hope CA never returns and ginger bread head loses his voice. mark cuban has to be laughing right now.

  • Billy

    The Good Wife and The Mentalist are really old skewing for CBS.

  • dendu

    As said many times before, ABC is killing Once Upon a Time with all these breaks. And airing Red Widow against The Walking Dead? Well… ridiculous!

  • Ultima

    @Bryan
    Are these mid season shows ever going to work without great promotion, understanding these high concept premises and asking the savvy viewer to commit to 10 to 12 episodes when they know it’ll be flushed after three airings?

    The Following is doing fine.

    Very rare anymore.

    Why do people keep expecting differently? It’s almost as if they’re shocked that the same thing that has happened for decades happened again.

  • SueSylvester

    wow Amazing Race won the night?! Crazy

  • PARIS

    NOW REVENGE LOOKS LIKE A HIT. LOL

  • eridapo

    Wow. Those ABC numbers look pitiful. Even my most pessimistic prediction of a 1.6 for Red Widow was too optimistic, so I guess we can start the countdown towards cancellation now.. I give it three more episodes before ABC pulls it…

  • Just

    So, where is Max to blame Revenge’s ratings?

    Looks like OUAT is taking a hit too hehe

  • fringewillget5seasons

    I see I expected far too much of ABC.

    DOA as everyone suspected.

    CBS scripteds are awfully low as well.

  • Ultima

    @PMR
    Ratings for 666 Park Ave don’t look so bad now, do they ABC?

    No, they still look bad. 666 Park Ave averaged a 1.5 and probably would have taken the same hits as the rest of the lineup in January/February had it been left on.

  • Fed

    The Amazing Race won the night. I’ll take that :)

  • danny94

    ABC has really ruined once upon a time

  • http://tvbythenumbers.com Bill Gorman

    Feast like hungry hyenas on these half hour ratings!

    7:00PM H/P 31.7
    AMERICA’S FUNNIEST HOME V ABC 1.5
    60 MINUTES CBS 1.5
    BETTY WHITE’S OFF – R NBC 0.8
    THE SIMPSONS – R FOX 1.3
    7:30PM H/P 33.8
    AMERICA’S FUNNIEST HOME V ABC 1.7
    60 MINUTES CBS 1.8
    BETTY WHITE’S OFF – R NBC 0.8
    THE CLEVELAND SHOW FOX 1.5
    8:00PM H/P 36.8
    ONCE UPON A TIME ABC 2.2
    THE AMAZING RACE XXII CBS 2.4
    DATELINE NBC 1.2
    THE SIMPSONS FOX 2.3
    8:30PM H/P 39.7
    ONCE UPON A TIME ABC 2.1
    THE AMAZING RACE XXII CBS 2.4
    DATELINE NBC 1.4
    THE CLEVELAND SHOW FOX 1.9
    9:00PM H/P 41.3
    RED WIDOW ABC 1.5
    THE GOOD WIFE CBS 1.7
    CELEBRITY APPRENTICE NBC 1.6
    FAMILY GUY – R FOX 1.9
    9:30PM H/P 42.0
    RED WIDOW ABC 1.4
    THE GOOD WIFE CBS 1.5
    CELEBRITY APPRENTICE NBC 1.6
    BOB’S BURGERS FOX 1.7
    10:00PM H/P 38.9
    RED WIDOW ABC 1.4
    THE MENTALIST CBS 1.6
    CELEBRITY APPRENTICE NBC 1.7
    10:30PM H/P 35.8
    RED WIDOW ABC 1.4
    THE MENTALIST CBS 1.5
    CELEBRITY APPRENTICE NBC 1.7

  • Ultima

    @SueSylvester
    wow Amazing Race won the night?! Crazy

    And last week people were saying CBS was dumb for airing it against the Oscars. ;)

  • Joseph

    Go the Simpsons!

  • JacobYates

    Holy crap! Cleveland show hit a 1.9? What happened? Where has this been all year?

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