TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'The Amazing Race', 'The Simpsons' & 'The Good Wife' Rise, 'Celebrity Apprentice' Returns Down, 'Red Widow' Premieres Low

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March 4th, 2013

Once Upon a Time The Queen is Dead

Adults 18-49: Rating/Share 1.8/5 1.8/5 1.6/4 1.3/4 0.7/2
Adults 18-34: Rating/Share 2.0/6 0.9/5 1.2/4 0.8/2 0.6/2
Total Viewers (million) 3.782 9.774 6.889 4.924 2.227


CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes earned a 1.7 up 31 percent  from a 1.3 on February 17. The Amazing Race scored a 2.4 adults 18-49 rating up 26 percent from last week’s 1.9 when it aired opposite The Oscars. The Good Wife  garnered a 1.6 up  23 percent from February 17’s 1.3. The Mentalist notched a 1.5 among adults 18-49 down 6 percent from a 1.6 on February 17.

On FOX, The Cleveland Show garnered a 1.5 adults 18-49 rating  up 36 percent from a 1.1 on February 17. The Simpsons earned a 2.3 adults 18-49 rating up 15 percent from a 2.0 on February 17. A second episode of The Cleveland Show at 8:30PM notched a 1.9 adults 18-49 rating, up 6 percent from Bob’s Burgers performance in the time period two weeks ago. Bob’s Burgers scored a 1.7 adults 18-49 rating down 6 percent from a 1.8 on February 17 when it aired at 8:30PM and down 11 percent from American Dad’s performance in the time period two weeks ago.

On ABC, America’s Funniest Home Videos garnered a 1.6 adults 18-49 rating up 7 percent from a 1.5 on February 17. Once Upon a Time scored a series low 2.1 among adults 18-49 down 13 percent from a 2.4 on February 17. The two hour series premiere of Red Widow earned a 1.4 adults 18-49 rating down 36 percent from a 2.2 for the series premiere of GCB on March 5, 2012 and down 33 percent from a 2.1 for the series premiere of 666 Park Avenue on September 30. Your predictions were too optimistic

On NBC, Dateline earned a 1.3 adults 18-49 down 13 percent from a 1.5 for its last time period airing on January 6. The season premiere of Celebrity Apprentice scored a 1.6 adults 18-49 rating down 38 percent from a 2.6 for its previous season premiere on February 19, 2012 and its lowest ever premiere for a Celebrity edition.

Broadcast primetime ratings for Sunday, March 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.7/5 11.95
ABC America's Funniest Home Videos 1.6/5 6.53
FOX The Simpsons - R 1.3/4 3.11
NBC Betty White's Off Their Rockers - R 0.8/2 3.56
7:30 FOX The Cleveland Show 1.5/5 3.27
NBC Betty White's Off Their Rockers - R 0.8/2 3.32
8:00 CBS  The Amazing Race 2.4/6 9.12
FOX  The Simpsons 2.3/6 4.76
ABC  Once Upon a Time 2.1/6 7.22
NBC  Dateline 1.3/3 6.09
8:30 FOX The Cleveland Show 1.9/5 3.80
9:00 FOX Family Guy - R 1.9/5 4.11
CBS The Good Wife 1.6/4 8.94
NBC Celebrity Apprentice (9-11PM) - Season Premiere 1.6/4 5.08
ABC Red Widow (9-11PM) - Series Premiere 1.4/4 6.92
9:30 FOX Bob's Burgers 1.7/4 3.64
10:00 CBS The Mentalist 1.5/4 9.10


Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • David

    Amazing Race #1 for the night?
    That never happened before right?
    Congrats TAR! :D

  • Jeff (Canada)

    I REALLY want to see how Walking Dead did now. I’m gonna guess and say a 5.6 rating?

  • BigBrotherFan

    I’m THRILLED RED WIDOW tanked FIRST this is better for NASHVILLE thank god! Second, the show was AWFUL! Just AWFUL! I mean, I fell asleep to it. The only time that happens is with 48 HOURS. Really boring

    I’m really happy THE GOOD WIFE went up a bit, although the last episode was a really good one, this one was good. It really deserves better ratings!

    WHAT THE HELL happend to CA? I mean, I know this ALL STARS stuff really isn’t good for the reality fare but I figured this was different. Guess not. I think, LIKE SURVIVOR, it will hold steady or go up from here. They need to MILK OMAROSA for all shes worth cause she was TRENDING last night.

    YIKES @ONCEUPONATIME that sucks. I don’t even watch but that CANNOT be good for REVENGE.

  • s0303

    abc sure screwed up ouat…

    happy to see tgw rise…

    red widow doa…almost all these midseason shows are tanking…

  • SVU: Playboy Club

    Red Widow was dead when abc named it “Red Widow”. I mean what does that even mean? When I think of what the name means I think that she’s a republican who just lost her husband (or maybe she’s a KGB that just lost her husband).

  • DW

    i bet TWD did a 6.1 in the first 20 minutes and dropped huge by 9:21

  • Jonathan

    Are those number for Once Upon A Time right!? Wow!!

  • Skylar James

    bring back GCB!

  • zerg


    2 weeks ago already topped the night

  • BigBrotherFan

    RED FLOPOW hahaha

  • Skylar James

    not surprised OUAT is doing bad, the scheduling sure didn’t help.

  • Sam

    While I agree that all the previews and promos for Red Widow looked beyond awful, the first two episodes were actually really good. Well, I liked them anyway …

  • ethan

    So I wonder how the results would have been if zero hour and red widow had been given each others timeslots…if zero hour had been put at sunday at 10 and red widow in the so-called ‘death slot’. hmmm

  • SVU: Playboy Club

    That’s because Omarosa is a disgusting human being (meaning if she doesn’t slip up she’ll probably be in the top then ultimately win). Also instead of NBC promoting ALL of the celebrities, they focused on Gary Busey (like anybody cares about him, Meatloaf was the crazy one that season anyways).

  • Remote Patrolled

    Celeb Apprentice hurt by Trump’s general douchiness. I like the format and some of the cast but don’t want to support that a’hole!

    Sunday 9pm is proving a disaster zone across all the networks. Is The Walking Dead to blame? I’m a Revenge fan but I admit I DVR it and always watch Dead live.

  • eridapo

    Halves per Marc Berman

    60 Min 1.5 11.35/ 1.8 12.54
    TAR 2.4 9.33/ 2.4 8.90
    TGW 1.7 9.09/ 1.5 8.79
    Mentalist 1.6 9.12/ 1.5 9.07

    AFHV 1.5 6.1/ 1.7 6.96
    OUAT 2.2 7.35/ 2.1 7.09
    RED W 1.5 7.17/ 1.4 6.96/ 1.4 6.86/ 1.4 6.70

    Datel 1.2 5.76/ 1.4 6.41
    CA 1.6 5.18/ 1.6 4.87/ 1.7 5.13/ 1.7 5.16

  • Justin121

    Widow vs. Wife :D

    I heard Red Widow was Mob Doctor without the doctor. Is that true?

  • Greg

    Ouch at Red Widow! It’s more of a flop than Zero Hour was. This isn’t the type of show that warrants a two-hour premiere, but I assume they’ll air all of the episodes because it’s just six more weeks and they gotta air SOMETHING there, but boy, things are not looking good for ABC (and a 2.1 for OUAT – BIG OUCH!).

    Happy to see The Good Wife doing better than The Mentalist. And there’s still life in The Cleveland Show. There just isn’t life at 7:30. Maybe they should move it and American Dad or Bob’s Burgers to Fridays next season (since they need an empty slot for Murder Police).

    Celebrity Apprentice totally crashed.

  • Aron

    Never thought fox cartoons were so strong, it won Sunday nights now, wow

  • Michael1

    Wait, so the All-Star “Celebrity Apprentice” is doing worse than regular “Celebrity Apprentice?” And, didn’t the first season of “Celebrity Apprentice” include a former participant of “The Apprentice?” So, why not just have former contestants from the regular Apprentice? Was Omarosa really the only contestant to rise to the level of D-list celebrity?

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