TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'The Amazing Race', 'The Simpsons' & 'The Good Wife' Rise, 'Celebrity Apprentice' Returns Down, 'Red Widow' Premieres Low

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March 4th, 2013

Once Upon a Time The Queen is Dead

Adults 18-49: Rating/Share 1.8/5 1.8/5 1.6/4 1.3/4 0.7/2
Adults 18-34: Rating/Share 2.0/6 0.9/5 1.2/4 0.8/2 0.6/2
Total Viewers (million) 3.782 9.774 6.889 4.924 2.227


CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes earned a 1.7 up 31 percent  from a 1.3 on February 17. The Amazing Race scored a 2.4 adults 18-49 rating up 26 percent from last week’s 1.9 when it aired opposite The Oscars. The Good Wife  garnered a 1.6 up  23 percent from February 17’s 1.3. The Mentalist notched a 1.5 among adults 18-49 down 6 percent from a 1.6 on February 17.

On FOX, The Cleveland Show garnered a 1.5 adults 18-49 rating  up 36 percent from a 1.1 on February 17. The Simpsons earned a 2.3 adults 18-49 rating up 15 percent from a 2.0 on February 17. A second episode of The Cleveland Show at 8:30PM notched a 1.9 adults 18-49 rating, up 6 percent from Bob’s Burgers performance in the time period two weeks ago. Bob’s Burgers scored a 1.7 adults 18-49 rating down 6 percent from a 1.8 on February 17 when it aired at 8:30PM and down 11 percent from American Dad’s performance in the time period two weeks ago.

On ABC, America’s Funniest Home Videos garnered a 1.6 adults 18-49 rating up 7 percent from a 1.5 on February 17. Once Upon a Time scored a series low 2.1 among adults 18-49 down 13 percent from a 2.4 on February 17. The two hour series premiere of Red Widow earned a 1.4 adults 18-49 rating down 36 percent from a 2.2 for the series premiere of GCB on March 5, 2012 and down 33 percent from a 2.1 for the series premiere of 666 Park Avenue on September 30. Your predictions were too optimistic

On NBC, Dateline earned a 1.3 adults 18-49 down 13 percent from a 1.5 for its last time period airing on January 6. The season premiere of Celebrity Apprentice scored a 1.6 adults 18-49 rating down 38 percent from a 2.6 for its previous season premiere on February 19, 2012 and its lowest ever premiere for a Celebrity edition.

Broadcast primetime ratings for Sunday, March 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.7/5 11.95
ABC America's Funniest Home Videos 1.6/5 6.53
FOX The Simpsons - R 1.3/4 3.11
NBC Betty White's Off Their Rockers - R 0.8/2 3.56
7:30 FOX The Cleveland Show 1.5/5 3.27
NBC Betty White's Off Their Rockers - R 0.8/2 3.32
8:00 CBS  The Amazing Race 2.4/6 9.12
FOX  The Simpsons 2.3/6 4.76
ABC  Once Upon a Time 2.1/6 7.22
NBC  Dateline 1.3/3 6.09
8:30 FOX The Cleveland Show 1.9/5 3.80
9:00 FOX Family Guy - R 1.9/5 4.11
CBS The Good Wife 1.6/4 8.94
NBC Celebrity Apprentice (9-11PM) - Season Premiere 1.6/4 5.08
ABC Red Widow (9-11PM) - Series Premiere 1.4/4 6.92
9:30 FOX Bob's Burgers 1.7/4 3.64
10:00 CBS The Mentalist 1.5/4 9.10


Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • S

    The ratings all across the board are getting worse and worse. Boring

  • john

    Here’s a novel concept. Once Upon A Flop is sinking, not because of scheduling, but because of poor quality and lackluster writing.YAWN!!!!!

  • Aron

    Will the 18-34 share ever become valuable?

  • Dan

    Wow The Cleveland Show actually did well at both 7:30 and 8:30

    My guess for Red Widow was 1.5 so it was basically on point. Looks like another flop for ABC. It will probably do worse at 10. Looks like ABC is renewing Nashville for sure.

  • Bad Wolf

    Phew ! Relieved for The Good Wife after last time’s all-time low. The show is still not out of the woods yet but on a night where pretty much everything fell apart, it’s an encouraging sign.
    I’m surprised The Mentalist didn’t do better though.
    As expected, Red Widow begins low, but ABC has to be worried about Once Upon A Time’s lacklustre numbers. Nocancellation-worthy of course, but far from what the show managed to get not so long ago. And it sure doesn’t bode well for Revenge’s return.
    All in all, Sunday looks like it’s falling apart.

  • Bookworm

    Red Widow and Once Upon a Time did horrible! What the hell is happening with OUAT? A 2.1? There was nothing major going on at 8pm so these numbers are really not making sense.

    Next week, I hope it goes up for ABC’s sake because if OUAT continues this low, I can’t see Revenge getting higher than it and it will definitely cause them to have to revamp Sunday nights.

  • JJ

    ABC’s in trouble across the board. They need a new hit, ASAP.

  • http://tvbythenumbers.com Bill Gorman

    “Will the 18-34 share ever become valuable?”

    They are valuable now, but among the blizzard of ratings, the network PR folks and press focus on adults 18-49. That does not change the fact that adults 18-34 are a valuable subset of adults 18-49.

  • Ultima

    Wait, so the All-Star “Celebrity Apprentice” is doing worse than regular “Celebrity Apprentice?”

    Been a lot of that going around this season! ;)

  • Rebecca

    Bring Revenge back on ABC! These mid season premiere shows are all failing miserably!

  • Oliver

    18-34 is already valuable. The Fox shows print money because they do well in 18-34, especially men 18-34.

  • Ron

    Sadly that is still good enough to be one of NBC’s highest rated shows

  • POI

    What happened to Once Upon a Time it was a beast last season and at the beginning of this season.

  • cas

    So I wonder if ABC is ever going to fix their programming on Sundays? Or if they like playing a new episode one week, a repeat the next, then a new one. Obviously the ratings don’t like it.

  • Holly

    I didn’t expect Red Widow to hit, but I did expect a bit better than a 1.4… ouch. Not a good year for mid-season premieres. Once didn’t recover either, which isn’t promising. No, I’m not suggesting it’s going to get cancelled, but a 2.1 for their big hit is still not good.

    NBC…sigh… Sundays in the spring are always going to be difficult for them, but this is a bit ridiculous.

    The Good Wife’s recovery should make fans happy. I think renewal still rests on syndication prospects, but a 1.6 is much, much better than a 1.3.

  • DM

    Isn’t Red Widow only supposed to be a mini series anyway? They will air the full season.

    I miss Desperate Housewives :(

  • Ted Craig


    No, it won’t.

  • Skylar James

    @john: how about, no? It was doing fine before the recent scheduling disasters…

  • Michael1

    Why not just rename “The Apprentice” as “I Hope they fire Omarosa,” because that seems to be the purpose of the show.

  • tv_viewer

    Congratulations to Phil Keoghan. The Amazing Race is #1 broadcast primetime network show last night. The Amazing Race doesn’t need to cast annoying people like Big Brother Rachel to be successful.

    Nashville fans should be happy because of Red Widow’s ratings.

    I will wait until the final numbers come out before declaring who was a great predictor of Red Widow’s ratings.

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