TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'The Amazing Race', 'The Simpsons' & 'The Good Wife' Rise, 'Celebrity Apprentice' Returns Down, 'Red Widow' Premieres Low

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March 4th, 2013

Once Upon a Time The Queen is Dead

Adults 18-49: Rating/Share 1.8/5 1.8/5 1.6/4 1.3/4 0.7/2
Adults 18-34: Rating/Share 2.0/6 0.9/5 1.2/4 0.8/2 0.6/2
Total Viewers (million) 3.782 9.774 6.889 4.924 2.227


CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes earned a 1.7 up 31 percent  from a 1.3 on February 17. The Amazing Race scored a 2.4 adults 18-49 rating up 26 percent from last week’s 1.9 when it aired opposite The Oscars. The Good Wife  garnered a 1.6 up  23 percent from February 17’s 1.3. The Mentalist notched a 1.5 among adults 18-49 down 6 percent from a 1.6 on February 17.

On FOX, The Cleveland Show garnered a 1.5 adults 18-49 rating  up 36 percent from a 1.1 on February 17. The Simpsons earned a 2.3 adults 18-49 rating up 15 percent from a 2.0 on February 17. A second episode of The Cleveland Show at 8:30PM notched a 1.9 adults 18-49 rating, up 6 percent from Bob’s Burgers performance in the time period two weeks ago. Bob’s Burgers scored a 1.7 adults 18-49 rating down 6 percent from a 1.8 on February 17 when it aired at 8:30PM and down 11 percent from American Dad’s performance in the time period two weeks ago.

On ABC, America’s Funniest Home Videos garnered a 1.6 adults 18-49 rating up 7 percent from a 1.5 on February 17. Once Upon a Time scored a series low 2.1 among adults 18-49 down 13 percent from a 2.4 on February 17. The two hour series premiere of Red Widow earned a 1.4 adults 18-49 rating down 36 percent from a 2.2 for the series premiere of GCB on March 5, 2012 and down 33 percent from a 2.1 for the series premiere of 666 Park Avenue on September 30. Your predictions were too optimistic

On NBC, Dateline earned a 1.3 adults 18-49 down 13 percent from a 1.5 for its last time period airing on January 6. The season premiere of Celebrity Apprentice scored a 1.6 adults 18-49 rating down 38 percent from a 2.6 for its previous season premiere on February 19, 2012 and its lowest ever premiere for a Celebrity edition.

Broadcast primetime ratings for Sunday, March 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.7/5 11.95
ABC America's Funniest Home Videos 1.6/5 6.53
FOX The Simpsons - R 1.3/4 3.11
NBC Betty White's Off Their Rockers - R 0.8/2 3.56
7:30 FOX The Cleveland Show 1.5/5 3.27
NBC Betty White's Off Their Rockers - R 0.8/2 3.32
8:00 CBS  The Amazing Race 2.4/6 9.12
FOX  The Simpsons 2.3/6 4.76
ABC  Once Upon a Time 2.1/6 7.22
NBC  Dateline 1.3/3 6.09
8:30 FOX The Cleveland Show 1.9/5 3.80
9:00 FOX Family Guy - R 1.9/5 4.11
CBS The Good Wife 1.6/4 8.94
NBC Celebrity Apprentice (9-11PM) - Season Premiere 1.6/4 5.08
ABC Red Widow (9-11PM) - Series Premiere 1.4/4 6.92
9:30 FOX Bob's Burgers 1.7/4 3.64
10:00 CBS The Mentalist 1.5/4 9.10


Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Justin

    This will not be the end of Apprentice. The show does better than several other NBC shows and this was All Star Celebrity Apprentice. The regular Celebrity Apprentice still does very well in the ratings, so we may never see another all star season, but could very well see another regular Celebrity season or maybe other new formats of the show

    Also I believe the show will grow in the weeks to come

  • Shepherd

    I stated that anyone who thought OUAT would see more gains on top of the last episode’s gains were crazy, and we see what happened. After reiterating that OUAT would never see 3’s again this season, I pointed out that it was more likely that it would drop below 2.0 for most of the spring; they called me crazy, but now I’m more sure of that than ever. I now believe that there’s a good chance OUAT’s finale will be below 2.0. I can’t wait to see how low Revenge goes when it returns. Who was it that said OUAT would always be Sunday’s top rated show? LMAO.

    Fox completely dominating the 9pm hour is epic. TGW, CA, and RW all lose to both a Family Guy repeat and Bob’s Burgers. There’s still a chance that RW or more likely CA did better than fox during one of the 9 o’clock halves (considering they were two hours each), but I highly doubt it. I’m sure some people watched the first hour of one in lieu of the other, and vise versa for the second hour.

    Too bad for Red Widow. I wonder if the two hour premier really did kill the show. Personally, I prefer two hour premiers.

  • Woody

    Am I correct in saying that, if these stay this way, that’s the first time TGW has beaten TM all season? That’s one episode. People should calm down on that front. Wait and see what happens next week…

  • Ultima

    So I wonder if ABC is ever going to fix their programming on Sundays? Or if they like playing a new episode one week, a repeat the next, then a new one.


    That’s what ABC is NOT doing. That’s what everybody complaining about the ratings says ABC SHOULD be doing.

  • samurai99

    Well, I was .7 to high on Red Widow.

    Ouch for the Mentalist.

    Fox really needs to figure out what their doing with American Dad. Hopefully they don’t make a new animated comedy next year so they can actually go through some of the episodes.

  • Skylar James

    ABC should not have scripted dramas on a Sunday. They should move their reality shows to Sundays and move OUAT and Revenge to Mondays or Tuesdays.

  • Diego

    America´s broadcasting system is failing.

    They need to stop with all those repeats. We have more repeats than original programation during the year.

    They should run a drama series like cable channels do.

    For example, OUAT could had 13 original episodes run, starting on september. Then, other drama takes the timeslot on january, with a no rerun sequence until may.

    Specially ABC, with their serialized shows, should have like two completely differents schedules, one starting on september and another on january.

    Leave the repeats to summer!!

  • BigBrotherFan

    @SVU: Playboy Club

    I also think TRUMPS comments for the last few months hurt. Like it or not, OMAROSA is pretty good entertainment but I also think bring in in PIERS MORGAN as a judge could of turned A LOT of people off. Not only did he act like a childish DOUCHE but he was totally horrible as anykind of judge. Isn’t there are petition to get him DEPORTED? In all honesty, with TRUMPS COMMENTS the last few months and having MORGAN on turned tons off I’M SURE!

  • http://tvbythenumbers.com Bill Gorman

    “Isn’t Red Widow only supposed to be a mini series anyway?”


    It will be now though.

  • Percysowner

    The Amazing Race doesn’t need to cast annoying people like Big Brother Rachel to be successful.

    The only season of TAR that I quit watching was when Big Brother Rachel was on. I could not stand her.

  • a p garcia

    I liked the episode on OUAT. To me it was one of the best.I predicted a 1.8 for RW not a 1.4. I knew it was bad not a 1.4 bad! I don’t think 666, GCB were that bad.

  • Oliver

    On the bright side, Red Widow’s a lock for a miniseries Emmy nomination.

  • DW

    zero hour was supposed to be a mini and look what happened to that.

  • r0ckmypants

    @Diego – That’s exactly what NBC is doing with Revolution and Grimm, and people are complaining that the former will have lost all of its momentum when it returns/it will have been off the air too long for anyone to want to come back to it.

  • Clarke

    Disappointed with OUAT’s numbers. I actually have been enjoying the second season more than the first and the past two episodes have been fantastic. I never thought the show would sink to a 2.1 this early. If the show goes below a 2.0 this season then I’ll be really worried…it has a big budget and I don’t know if ABC can afford to keep it if it goes below a 2.0…

  • DryedMangoez

    Thank goodness TAR is back up!

  • Brian

    This time of year is confusing for viewers..they pull shows for weeks at a time then bring them back with new episodes and people forget after a week or two..i think OUAT will recover..as for Mentalist..it was supposed to be a repeat.

  • john

    OUAT is flopping around more than a fish in a Faith No More video!!!

  • Ted Craig


    I’m pretty sure Zero Hour was also meant to be an ongoing series.

  • Ultima

    NBC…sigh… Sundays in the spring are always going to be difficult for them, but this is a bit ridiculous.

    Waiting two months after Sunday Night Football ends to roll out only the first half of their Sunday lineup is indeed ridiculous. ;)

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