Nickelodeon's SpongeBob SquarePants Wins the Week with Kids and Tweens

Categories: Network TV Press Releases

Written By

March 5th, 2013

Spongebob milkshake

via press release:

Nick Takes Week’s Top Spot with Kids and Total Viewers
NEW YORK–March 5, 2013–Nickelodeon’s SpongeBob SquarePants closed the week (2/25/13-3/3/13) as the number one program with kids 2-11, kids 6-11 and tweens 9-14 across all TV. A new episode titled “Little Yellow Book” (Saturday, March 2 at 10:30 a.m. ET/PT) drew 4.7 million total viewers, and posted double-digit gains with kids 2-11 (7.5/2.5 million, +21%), kids 6-11 (8.3/1.7 million, +29%), tweens 9-14 (6.1/1.2 million, +29%) and total viewers (+15%).
Additionally, Nickelodeon ranks as basic cable’s top net with kids 2-11 (2.9/950,000; +16%) and total viewers (1.8 million; +13%) for the week.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
  • Glue

    Go Spongebob! It’s so good :D. It’s always been a hit (-ish) for Nickelodeon!

  • Jimmy

    what did marvin marvin get?

  • jamie

    How pathetic of Sickelodeon. To rely on only ONE show of your whole programming is sad. I hate to say it, but at least Disney channel is doing well with all their shows. What happens if/when Spongebob goes down again (which has already happened), what is Sick going to do?

  • Rex

    ^ Somebody sounds a little bitter.

  • jamie

    @Rex Nope, not bitter. Just being honest.

  • Rex

    I do get what you’re saying … but it’s kind of a moot point. What happens if SpongeBob goes down again? Sucks for Nickelodeon. But right now it’s doing extremely well.

  • Meanie

    Nickelodeon needs to find another flagship show. But I can’t knock Nickelodeon Spongebob is a culture phenom worth hundreds of millions in Toys, Accessories & etc.

  • Nathan

    Get a life and stop hating on a show. Just because the shows repeats, and new episodes are murdering Disney’s shows in the ratings, doesn’t mean you can sit there and bash it like a 5 year old.

    I would rather watch Barney than any Disney show that’s currently on.

    Plus, with the KCA’S coming, we already know which network is going to win March in the demos, and in viewers. ;)

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