Special Groundbreaking All ASL ‘Switched at Birth’ is Monday’s Number 1 Scripted Cable TV Telecast in Females 12-34

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SWITCHED-AT-BIRTH-ABC-Family

via press release:

Special Groundbreaking All ASL “Switched at Birth” is Monday’s #1 Scripted

Cable TV Telecast in Females 12-34, and Cable TV’s #1 Scripted Telecast

in the Hour Across Target 18-34, 18-49 and 12-34 Demographics

 

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

ABC Family’s groundbreaking all American Sign Language episode of its award-winning original series “Switched at Birth” ranked as Monday’s #1 scripted cable TV telecast in Females 12-34 (748,000/1.6 rating), and the #1 scripted cable TV telecast in Prime in Women 18-34 (428,000/1.3 rating) and Women 18-49 (693,000/1.1 rating).

 

  • The special ”Switched at Birth” episode, told from the perspective of the series’ multiple deaf characterswith open captions for hearing viewerswas the #1 scripted cable TV telecast at 8 o’clock across Adults 18-34 (530,000/0.8 rating), Women 18-34, Adults 18-49 (871,000/0.7 rating), Women 18-49, Viewers 12-34  (864,000/0.9 rating) and Females 12-34.

 

 

Source: NTI, 3/4/13, U.S. ratings, Live + Same Day.

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