America's Funniest Home Videos, The Cleveland Show at 7:30, The Amazing Race, Once Upon A Time, Celebrity Apprentice and Red Widow were each adjusted up a tenth while 60 Minutes, The Simpsons, and The Cleveland Show at 8:30 were each adjusted down a tenth among adults 18-49 versus Sunday's preliminary ratings.
Final broadcast primetime ratings for Sunday, March 3, 2013:
| Time | Net | Show | 18-49 rating/Share | Viewers (Millions) |
| 7:00 | ABC | America's Funniest Home Videos | 1.7/5 | 6.64 |
| CBS | 60 Minutes | 1.6/5 | 12.02 | |
| FOX | The Simpsons - R | 1.4/4 | 3.11 | |
| NBC | Betty White's Off Their Rockers - R | 0.8/2 | 3.55 | |
| 7:30 | FOX | The Cleveland Show (7:30-7:59PM) | 1.6/5 | 3.28 |
| NBC | Betty White's Off Their Rockers - R | 0.8/2 | 3.29 | |
| 8:00 | CBS | The Amazing Race | 2.5/6 | 9.24 |
| ABC | Once Upon A Time | 2.2/6 | 7.39 | |
| FOX | The Simpsons | 2.2/6 | 4.66 | |
| NBC | Dateline | 1.3/3 | 6.10 | |
| 8:30 | FOX | The Cleveland Show | 1.8/5 | 3.78 |
| 9:00 | FOX | Family Guy - R | 1.9/5 | 4.15 |
| NBC | Celebrity Apprentice (9-11PM) - Season Premiere | 1.7/4 | 5.15 | |
| CBS | The Good Wife | 1.6/4 | 8.99 | |
| ABC | Red Widow (9-11PM) - Series Premiere | 1.5/4 | 7.13 | |
| 9:30 | FOX | Bob's Burgers | 1.7/4 | 3.67 |
| 10:00 | CBS | The Mentalist | 1.5/4 | 9.24 |
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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.
The total viewers has to mean something. They’re still humans watching and possibly spending money on stuff they see in the ads. Can’t just completely dismiss the crowd over 50. And this is coming from a 25 year old.
@kbmv…boy, I agree with you. I am sure various age groups watch various shows. Who is to say that a 50+ does NOT buy what is advertized to grab the younger audience. Also, how can advertisers know that the younger viewer is buying or not buying. It is pretty confusing. I’m older and a big fan of The Mentalist. I may or may not buy the program’s suggested product.
I wonder if Nielson questions its participants as to whether or not they actually buy.
If that’s the case then I need a trip on Travelocity and a brand new Ford Focus, Thanks TAR
@Networkman
Nashville series low is a 1.6, and usually gets 1.7-2.0 in demo, how is that not better than Red Widows 1.5?