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Sunday Final Ratings: 'Once Upon a Time', 'The Amazing Race', 'Celebrity Apprentice', 'Red Widow', 'The Cleveland Show', 'America's Funniest Home Videos' Adjusted Up; '60 Minutes', 'The Simpsons' Adjusted Down

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March 5th, 2013

 

America's Funniest Home Videos, The Cleveland Show at 7:30, The Amazing Race, Once Upon A Time, Celebrity Apprentice and Red Widow were each adjusted up a tenth while 60 Minutes, The Simpsons,  and The Cleveland Show at 8:30 were each adjusted down a tenth  among adults 18-49 versus Sunday's preliminary ratings.

Final broadcast primetime ratings for Sunday, March 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 ABC America's Funniest Home Videos 1.7/5 6.64
CBS 60 Minutes 1.6/5 12.02
FOX The Simpsons - R 1.4/4 3.11
NBC Betty White's Off Their Rockers - R 0.8/2 3.55
7:30 FOX The Cleveland Show (7:30-7:59PM) 1.6/5 3.28
NBC Betty White's Off Their Rockers - R 0.8/2 3.29
8:00 CBS  The Amazing Race 2.5/6 9.24
ABC  Once Upon A Time 2.2/6 7.39
FOX  The Simpsons 2.2/6 4.66
NBC  Dateline 1.3/3 6.10
8:30 FOX The Cleveland Show 1.8/5 3.78
9:00 FOX Family Guy - R 1.9/5 4.15
NBC Celebrity Apprentice (9-11PM) - Season Premiere 1.7/4 5.15
CBS The Good Wife 1.6/4 8.99
ABC Red Widow (9-11PM) - Series Premiere 1.5/4 7.13
9:30 FOX Bob's Burgers 1.7/4 3.67
10:00 CBS The Mentalist 1.5/4 9.24

 

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 
  • kbmv

    The total viewers has to mean something. They’re still humans watching and possibly spending money on stuff they see in the ads. Can’t just completely dismiss the crowd over 50. And this is coming from a 25 year old.

  • Diane

    @kbmv…boy, I agree with you. I am sure various age groups watch various shows. Who is to say that a 50+ does NOT buy what is advertized to grab the younger audience. Also, how can advertisers know that the younger viewer is buying or not buying. It is pretty confusing. I’m older and a big fan of The Mentalist. I may or may not buy the program’s suggested product.
    I wonder if Nielson questions its participants as to whether or not they actually buy.

  • anotherhour

    If that’s the case then I need a trip on Travelocity and a brand new Ford Focus, Thanks TAR :)

  • D

    @Networkman
    Nashville series low is a 1.6, and usually gets 1.7-2.0 in demo, how is that not better than Red Widows 1.5?

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