MTV Jams Adds MTV News’ ‘RapFix Live’ to Weekly Lineup
via press release:
MTV JAMS ADDS MTV NEWS’ RAPFIX LIVE TO WEEKLY LINEUP AND INVADES MTVU WOODIES FESTIVAL WITH FIRST EVER MTV JAMS STAGE
MTV NEWS’ VENERABLE “HOTTEST MCs IN THE GAME VIII” SPECIAL TO DEBUT THURSDAY, MARCH 7 AT 10:00 P.M. ET/7:00 P.M. PT ON MTV JAMS
New York, NY (March 6, 2013) – MTV Jams, the only channel dedicated exclusively to hip hop music and culture, today announced it will begin airing the popular webseries, RapFix Live, beginning today, March 6, at 4pm ET with a special “Hottest MCs” episode that will reveal the third and fourth MCs leading up to the next night’s reveal of the top two spots. Additionally, for the first time, MTV Jams is set to invade SXSW and the mtvU Woodies Awards and Festival with its inaugural MTV Jams stage.
“With the launch of RapFix Live and the inaugural MTV Jams stage, we’re looking to provide hip hop fans even more access to the music, lifestyle, fashion and culture that define this genre,” said Amy Doyle, executive vice president of MTV music and talent programming strategy.
Beginning today, MTV Jams will premiere new episodes of RapFix Live, an interactive weekly series that features interviews with hop’s hottest rappers, in tandem with the livestream on MTV.com. Today’s premiere will feature a special “Hottest MCs” themed episode in which host Sway Calloway will be joined by the always opinionated MTV Hip-Hop Brain Trust as the group convenes once again to debate, dissect, and ultimately declare the #3 and #4 MC in the game right now. The #1 and #2 spots will be revealed during “Hottest MCs in The Game VIII” special on MTV Jams premiering Thursday, March 7 at 10pm ET/ 7pm PT.
For the first time, MTV Jams will invade SXSW and the mtvU Woodies Festival and Awards with the inaugural MTV Jams stage. The stage will host a number of up-and-coming hip-hop acts throughout the day, including MTV Artists to Watch: Joey Bada$$ and Trinidad James, as well as Travi$ Scott. Additional names will be announced soon.
For more information on “Hottest MC’s In The Game VIII” visit Hottest.MTV.com. For more information, music, live performances, news and interviews with the contenders listed above, check out each artist’s individual page at Artists.MTV.com.
Launched in 2002, MTV Jams is a 24 hour digital music channel devoted exclusively to hip hop music videos, programming, MTV News updates and more. The channel now reaches nearly 29 million homes and has seen considerable growth in households (up an impressive 38% since 2008) and a social footprint that includes more than 100k followers on Twitter. In addition to the channel, MTV Jams will now serve as the umbrella brand for all hip hop properties that exist throughout MTV. Beginning on Tuesday, October 23, a new digital hub for all MTV’s hip hop content will launch at Jams.MTV.com, including content from MTV News and its’ weekly hip hop live stream Rapfix Live and RapFix blog, digital music video premieres and playlists, as well as expert commentary and packages from the cast of “The Week in Jams.” Jams.MTV.com will be deeply integrated with MTV’s recently announced artist platform, Artists.MTV.
MTV News is the authority for music, movies and pop culture news for the Millennial audience, producing a diverse mix of daily news stories, insider specials, weekly series, live red carpet shows, exclusive music video and movie premieres, as well as exclusive artist and celebrity interviews on-air, online, via mobile and across social media.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms.