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Tuesday Final Ratings: 'American Idol', 'NCIS', 'Smash' & 'Body of Proof' Adjusted Up

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March 6th, 2013

Smash March 6

American Idol, NCIS, Smash, and Body Of Proof were each adjusted up a tenth among adults 18-49 versus the preliminary Tuesday broadcast ratings.

Broadcast primetime final ratings for Tuesday, March 5:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol (8-10PM) 3.5/10 11.72
CBS NCIS 3.4/10 20.81
ABC Celebrity Wife Swap 1.5/4 4.14
NBC Betty White's Off Their Rockers - R 1.0/3 3.56
CW Hart Of Dixie 0.6/2 1.50
8:30 NBC Betty White's Off Their Rockers 1.1/3 3.56
9:00 CBS NCIS: Los Angeles 2.8/7 16.24
ABC The Taste 1.2/3 3.19
NBC Go On 1.1/3 3.07
CW Beauty And The Beast - R 0.3/1 0.73
9:30 NBC The New Normal 0.9/2 2.44
10:00 CBS Golden Boy 1.6/5 9.40
ABC Body Of Proof 1.3/4 6.59
NBC Smash 0.8/2 2.68

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Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • ksw

    I am happy Body of Proof did better than Smash. They completely ruined that show this year. I actually liked it before the changes. I watched the first episode this season and it was incredibly boring. I hope it gets buried.

  • Joe

    I use to watch Idol but haven’t now for two seasons but to sa it’s “breaking even at a 3.5 demo” is naive and quite narrow minded….

    What makes Idol so successful isn just ratings…it’s music sales, performance sales on ITunes, it’s tour sales, it’s branding, socia
    Media and merchandise…lithe show is a cash cow period…it could get a 2.0 demo and still be successful….the show to me is tired but I know it will be around for many years to come

  • Kitsune

    Drat, I missed a data point for Season 3. There’s a second 4.8 after the first one. Which further illustrates that Season 3’s last seven weeks tied or beat out Season 2’s in the demo.

  • Dawg

    Season 3 premiere was a 4.2. It will not premiere down, no way. How laughable to even suggest that when there’s so much hype about the new coaches Usher and Shakira who are a lot more relevant than Xtina and Cee-Lo.

  • Ultima

    @Kitsune
    Ignoring the inflated first half of Season 2

    You’re giving way too much credit to the Super Bowl promotion.

    The premiere and the next night? Sure, those are inflated numbers. Those 6.0s? No, those aren’t inflated numbers. They’re slightly above the season one high of 5.7.

  • Dawg

    @ Joe imagine their tour sales with only 2.0 in ratings.. There won’t even be a tour.

  • CookyMonzta

    @@CookyMonzta
    “‘Cheap, you say? I seriously doubt it. Significantly cheap? ABSOLUTE BALDERDASH!”

    “CHEAPER THAN.
    “As in a comparison.
    “Can you not read?
    “American Idol is CHEAPER THAN scripted programming.”

    Yes, I can read! And no, I do not believe for a second that Idol is cheaper, significant or otherwise, than even TODAY’S scripted shows!

    Like I just asked, how much are they paying for each and every item I mentioned in my last post? If you asked me, I’d say the cost of the entire show is just as high, if not SIGNIFICANTLY higher, than the typical scripted show. Easily more than $100 million if you asked me. Maybe close to or more than $200 million, perhaps? How much does it get back in advertisements, among other things?

    I’ll stick with Jay’s assessment, the one he gave on 2/15, that their profits are shrinking to the point where they are much closer to just breaking even. Again, why are they taking only 10 to the single-elimination rounds (instead of 12 or 13), and ending the show a week earlier (Thurs. 5/16/13) than last season (Wed. 5/23/12)? Because I don’t think they can afford 12 or 13, or that extra week (which would be Thurs. 5/23 this year)! QED.

  • Ultima

    @Dawg
    How laughable to even suggest that when there’s so much hype about the new coaches Usher and Shakira who are a lot more relevant than Xtina and Cee-Lo

    Pretty sure the exact same thing was said about Britney, Mariah, Nicki, etc.

    How did that turn out?

  • Kitsune

    Regardless, the trend STILL suggests that Season 3 was steady. Season 3 did NOT experience the same drop off. Season 2 dropped off due to Battle Round fatigue. Season 3 changed those up and kept their audience straight through to the live shows.

  • Holly Quixote

    @Ultima,

    Would you like to borrow my avatar?

  • Dawg

    Pretty sure nobody was saying that considering Idol has been on a downward spiral for many years. LOL

  • Kitsune

    And let’s not even pretend it’s all about the coaches and look at the TALENT. The entire top 6 was insanely popular, with every single one of them hitting the Top 10 on iTunes week in and week out. The show created marketable singers and every one of them were unique, VERY TALENTED professional performers. Idol’s been pushing out the equivalent of karaoke singers, and this season looks to be the worst offender of all.

  • Dawg

    In fact people were appalled by the idea of having Nicki Minaj on as a judge.

  • CookyMonzta

    @Joe
    Posted March 6, 2013 at 3:50 PM

    “I use to watch Idol but haven’t now for two seasons but to sa it’s “breaking even at a 3.5 demo” is naive and quite narrow minded….

    “What makes Idol so successful isn just ratings…it’s music sales, performance sales on ITunes, it’s tour sales, it’s branding, socia
    Media and merchandise…lithe show is a cash cow period…it could get a 2.0 demo and still be successful….the show to me is tired but I know it will be around for many years to come”

    Good point, Joe. I will give you that. The problem, though, is that, as of late, the winner has become the show’s ONLY real cash cow. Gone are the days when the top NINE (as with Season 5) would release albums within a year and a half of their appearance on the big stage. We’re at a point where, if you don’t win, you are mostly on your own, and longevity in the business is even far less of a guarantee for the winner than it was 7 years ago.

  • Networkman

    @Lucus, I agree that this is shaping up to be a really great season of American Idol. For those complaining about Nicki, at least she is better than Ellen. I thought that season with Ellen was horrible. Also I did not care for Kara either. Anyways, there are 4 really strong female singers and I’m looking forward to seeing their performances in the weeks to come.

  • Samuel

    The X Factor should do well this fall. There’s no way The Voice can have a fall season with the spring version finishing at the end of June.

  • THE OLD MAN

    I’m just leaving a comment to prove I was here, but I must say

    @ CookyMonzta

    Don’t shoot Me! Just try to take 100M & divide by 60 & you have say 1.5M per ep. Just look at the numbers. AI could probably fall to a 1.5 & still be profitable. AI bucked the curve by lasting 12 years & FOX doesn’t lose the syndication deals. When AI is no longer profitable, FOX will pull the plug. You have an interesting theory on 2015, though.

    @ Ultima

    I’m pouring a double vodka, no ice in your honor! (You forgot to mention) CHEERS!

  • Samuel

    @Kitsune, I love how you say that Idol produces karaoke singers yet The Voice has “marketable” performers. Every Voice alum has BOMBED. Phillip Phillips has gone 4x platinum since winning and has a soon-to-be platinum album.

  • THE OLD MAN

    OOPS

    (my bad) Cheers was 1990-91–time flies so quickly these days

  • Leo

    what the hell is NBC doing with their Tues nights? Smash — what a waste.

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