TV Ratings Tuesday: ‘American Idol’ Down But Wins Night, ‘NCIS’ & ‘Golden Boy’ Dip, ‘Smash’ and ‘The Taste’ Hit Lows

NCIS Prime Suspect

Adults 18-49: Rating/Share 3.4/9 2.6/7 1.8/5 1.3/4 0.9/3 0.4/1
Adults 18-34: Rating/Share 2.4/8 1.4/4 1.7/5 0.9/3 0.7/2 0.5/2
Total Viewers (million) 11.493 15.187 4.335 4.582 2.993 1.098

FOX was the number one network in adults 18-49 while CBS won with total viewers.

On CBS, NCIS scored a 3.3 down 3 percent from last week’s 3.4 adults 18-49 rating. NCIS: Los Angeles earned a 2.8 down 3 percent from last week’s 2.9 adults 18-49 rating. Golden Boy garnered a 1.6 adults 18-49 rating down 11 percent from last week’s 1.8.

On FOX, the first live episode of American Idol, and one that aired on a Tuesday (rather than the normal Wednesday/Thursday pattern) scored a 3.4 adults 18-49 rating down 13 percent from last Wednesday’s 3.9. Your predictions were too optimistic.

On ABC, Celebrity Wife Swap earned a series low 1.5 adults 18-49 rating, down 38 percent from a 2.4 for last week’s premiere.  The Taste notched a series low 1.2 down 14 percent from last week’s 1.4 adults 18-49 rating. Body of Proof  garnered tied last week’s series low with a 1.2 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers earned a 1.1 down 15 percent from last week’s 1.3 adults 18-49 rating. Go On  matched  last week’s series low 1.1 adults 18-49 rating. The New Normal earned a 0.9 adults 18-49 rating, down 10 percent from last week’s 1.0, and matching its series low. FYI, it was an original episode that was originally scheduled to air during Halloween week but was pre-empted in October for Hurricane Sandy coverage.  Smash fell to a series low 0.7 adults 18-49 rating, down 22 percent from last week’s 0.9.

On the CW, Hart of Dixie earned 0.6 among adults 18-49, even with last week.

Broadcast primetime ratings for March 5, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol (8-10PM) 3.4/9 11.49
CBS NCIS 3.3/10 20.35
ABC Celebrity Wife Swap 1.5/4 4.07
NBC Betty White’s Off Their Rockers – R 1.0/3 3.64
CW Hart of Dixie 0.6/2 1.44
8:30 NBC Betty White’s Off Their Rockers 1.1/3 3.61
9:00 CBS NCIS: Los Angeles 2.8/7 15.95
ABC The Taste 1.2/3 3.17
NBC Go On 1.1/3 3.04
CW Beauty and the Beast – R 0.3/1 0.75
9:30 NBC The New Normal 0.9/2 2.44
10:00 CBS Golden Boy 1.6/5 9.27
ABC Body of Proof 1.2/4 6.50
NBC Smash 0.7/2 2.61

via press note:

In Late-Night Metered Markets Tuesday night:
In Nielsen's 56 metered markets, household results were: "The 
> Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's 
> "Late Show with David Letterman," 2.4/6 with an encore; and ABC's 
> "Jimmy Kimmel Live," 2.3/6.
> * In the 25 markets with Local People Meters, adult 18-49 Wednesday 
> results were: "The Tonight Show with Jay Leno," 0.7/3 with an encore; 
> "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live,"
> 1.0/5. 
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in 
> the Local People Meters.
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in 
> metered-market households with an encore) trailed CBS's first-run 
> "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with 
> Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) 
> trailed "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in 
> metered-market households with an encore and a 0.2/2 in adults 18-49 
> in the 25 markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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