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CBS Daytime Lineup Posts February Sweep Growth

Categories: Network TV Press Releases

Written By

March 7th, 2013

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via press release:

CBS's DAYTIME LINEUP POSTS FEBRUARY SWEEP GROWTH

"The Bold and the Beautiful," "The Young and The Restless," "The Price is Right," "Let's Make a Deal" and "The Talk" Up February-to-February in Viewers and/or Demos

CBS's daytime lineup posted February-to-February growth in viewers and/or demos, according to Nielsen live plus same day ratings for the February 2013 sweep.

 

  • · THE BOLD AND THE BEAUTIFUL was up +11% in viewers (3.59m from. 3.23m), +7% in women 25-54 (1.6/09 from 1.5/09), +9% in women 18-49 (1.2/07 from 1.1/07) and +20% in women 18-34 (0.6/4 from 0.5/03).

 

  • · THE YOUNG AND The Restless was up +1% in viewers (4.69m from 4.65m) and +17% in women 18-34 (0.70/4 from 0.6/04).

 

  • · THE TALK, network television's fastest-growing daytime talk show, was up +8% in viewers (2.47m from 2.27m), marking its largest February sweep audience, and matched its best women 25-54 rating (1.1/06).

 

  • · LET'S MAKE A DEAL 1 was up +17% in viewers (3.00m from 2.57m), +11% in women 25-54 (1.0/06 from 0.9/06) and +14% in women 18-49 (0.8/06 from 0.7/05). LET'S MAKE A DEAL 2 was up +12% in viewers (3.43m from 3.07m), +10% in women 25-54 (1.1/07 from 1.0/06), +13% in women 18-49 (0.9/06 from 0.8/05) and +20% in women 18-34 (0.6/04 from 0.5/04).

 

  • · THE PRICE IS RIGHT 1 was up +9% in viewers (4.82m from 4.43m), +17% in women 25-54 (1.4/08 from 1.2/08) and +11% in women 25-54 (1.0/07 from 0.9/06). THE PRICE IS RIGHT 2 was up +9% in viewers (5.75m from 5.27m), +14% in women 25-54 (1.6/10 from 1.4/09) and +20% in women 18-49 (1.2/08 from 1.0/07).

 

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(7) Comments - Add Yours!

  1. moshane58

    Yeah for CBS soaps….

  2. MissyLady

    CBS daytime does a really good job in cross promotion with their day and night time lineups.

  3. outlawz

    go cbs

  4. MBmomof3

    Realize this is a press release but, GO CBS! Way to support your daytime lineup.

  5. Mike

    Glad to see all my shows up.

  6. robert

    Good to see the soaps up un key demos.

  7. Ed

    Bad weather in the Midwest always causes ratings to go up.

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