‘CBS This Morning’ Up in Adults 25-54, Viewers and Households for February 2013 Sweeps

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via press release:

“CBS THIS MORNING” IS UP +11% IN ADULTS 25-54, +15% IN BOTH VIEWERS AND HOUSEHOLDS IN THE TIME PERIOD FOR FEBRUARY 2013 SWEEP COMPARED TO LAST FEBRUARY

“CBS THIS MORNING” POSTS YEAR-TO-YEAR RATINGS GAINS, UP +10% IN VIEWERS AND +10% IN HOUSEHOLDS COMPARED FOR THE WEEK ENDING MARCH 1

CBS THIS MORNING is up in adults 25-54 (+11%), the demographic most important to those who advertise in News, viewers (+15%) and households (+15%) in the time period for the February 2013 Sweep compared to last year, posting the network’s best morning news February sweep in households and viewers since 2008 and the best in adults 25-54 since 2011.

 

CBS THIS MORNING posted year-to-year ratings gains among viewers (+10%) and households (+10%), according to Nielsen live plus same day ratings for the week ending March 1. CBS THIS MORNING gained +270,000 viewers compared to the same week last year.

 

CBS THIS MORNING

Week Ending March 1, 2013 Week Ending March 2, 2012 % Change

Viewers

2.86m 2.59m +10%

 

Households

2.2/08 2.0/07 +10%

 

February 2013 Sweep February 2012 Sweep % Change

Adults 25-54

1.0/07 0.9/6 +11%

 

Viewers

3.01m 2.62m +15%

 

Households

2.3/08 2.0/07 +15%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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