'Good Morning America' is Number 1 for Feburary Sweep

Categories: Network TV Press Releases

Written By

March 7th, 2013

good-morning-america

via press release:

“GMA” #1 for 2013 February Sweep:

First Demo Win for a February Sweep in 20 Years & First Total Viewer Win for February Sweep in 19 Years

“GMA” Posts Largest Total Viewer Margin (+848,000) Over NBC’s “Today” in 21 Years

& Largest Demo Margin (+97,000) in 19 Years

“GMA” #1 for Week of February 25:

“GMA” Beats “Today” by Over 1 Million Viewers for Week of February 25

Second Consecutive Week Besting “Today” by Over 1 Million Viewers—

Marking First Time in 21 Years with Back-to-Back Weeks with +1.0 Million Margin

“GMA” Outperforms “Today” By +231,000 Demo Viewers for the Week

 

 

February 2013 Sweep

 

ABC News’ “Good Morning America” won the February 2013 Sweep in both Total Viewers (5.669 million) and Adults 25-54 (2.130 million), according to Nielsen Media Research. “GMA” marked its first February sweeps victory in 19 years in Total Viewers and in 20 years in Adults 25-54 – since February 1994 and February 1993, respectively.

 

“GMA” led NBC’s “Today” (4.821 million and 2.033 million) by its largest Total Viewer margin (+848,000) during any sweep in more than 21 years – since at least the November 1991 sweep; Nielsen’s electronic database started on September of 1991. In Adults 25-54, “GMA” beat “Today” by its biggest news demo advantage (+97,000) during a sweep in nearly 19 years – since May 1994.

 

“GMA” improved on the previous sweep (5.316 million and 2.025 million for November 2012) in both Total Viewers (+7%) and Adults 25-54 (+5%). In fact, the ABC morning newscast turned in its largest overall sweeps audience in more than 21 years – since at least November 1991. Additionally, “GMA” saw its best sweeps performance in the key adult news demo in 5 years –February 2008.

 

“GMA” outperformed CBS’ “This Morning” during the month in Total Viewers (+88%) and Adults 25-54 (+86%), delivering its largest Total Viewer advantage (2.657 million) during a sweep in nearly 7 years – since May 2005.

 

GoodMorningAmerica.com on Yahoo! reached over 25M users and served over 130M page views in January. It is the #1 morning news website and beats Today.com by millions of users each month.

 

 

Week of February 25, 2013

 

For the week of February 25, 2013, “Good Morning America” ranked No. 1 in the morning for the 4th straight week in both Total Viewers (5.835 million) and Adults 25-54 (2.241 million), according to Nielsen Media Research. Growing its Adults 25-54 audience for the 3rd week in a row (+2% - 2.195 million on w/o 2/18/13), “GMA” saw its best news demo performance in more than 4 years – since w/o 1/26/09.

 

“GMA” outdrew NBC’s “Today” (5.835 million vs. 4.814 million) by +1.021 million viewers, representing its first back-to-back weeks with a +1.0 million Total Viewer margin over the “Today Show” in more than 21 years (since at least September 1991, the start of the Nielsen electronic database). “GMA” beat “Today” by +1.055 million viewers the previous week (w/o 2/18/13). In addition, “GMA” outpaced “Today” by +231,000 demo viewers (2.241 million vs. 2.010 million), its largest Adults 25-54 advantage over the NBC program since premiere week 5 months ago – since w/o 9/24/12.

 

Airing the week’s Top 2 most-watched telecasts, “GMA” outdelivered “Today” by 1.579 million on Monday (6.407 million vs. 4.828 million on 2/25/13) and by 1.394 million on Tuesday (6.075 million vs. 4.681 million on 2/26/13), representing the first time in nearly 18 years that “GMA” led “Today” by over 1.0 million viewers twice during a course of a week – since w/o 5/1/94. In addition, “GMA” turned in its top Adults 25-54 telecast on Monday (2.475 million) since the royal wedding nearly 2 years ago and 2nd-highest in 4 years since 4/29/11 and 3/3/09, respectively.

 

The ABC morning newscast has ranked No. 1 in Total Viewers in all 22 weeks of the season and in 17 of 22 weeks in Adults 25-54. Further, “GMA” has ranked No. 1 every week in Total Viewers for more than six months (the last 28 weeks) and in 33 of the last 35 (behind “Today” only during the 2 weeks of the Summer Olympics). Further, “GMA’s” 28 consecutive weeks at No. 1 stand as its longest stretch in 20 years – since the 1992-93 season, w/o 11/9/92 – w/o 6/28/93. In Adults 25-54, “GMA” ranked No. 1 in 21 of the past 26 weeks.

 

“GMA” improved year to year (5.364 million and 2.165 million, respectively, on w/o 2/27/12) in both Total Viewers (+9%) and Adults 25-54 (+4%), building on the same week last year in overall viewers in all 22 weeks this season. NBC’s “Today” decreased from the year-earlier week by double-digits in both Nielsen measures (-13%/-19%).

 

Season to date “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+581,000) in more than 21 years, and in the key adult news demo (+74,000) in 21 years – since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.

 

Season to date “GMA” is up in both Total Viewers (+7%) and Adults 25-54 (+3%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC’s “Today” is down -15%/-21%, respectively; CBS’ “This Morning” is mixed +8%/flat, respectively). “GMA” is seeing its largest overall season audience in 8 years and best Adult 25-54 performance in 4 years – since the 2004-05 and 2008-09 seasons, respectively.

 

For the week, “GMA” more than doubled the performance of CBS’ “This Morning” in Total Viewers (+104%) and Adults 25-54 (+108%), beating the CBS morning program by its largest news demo advantage (1.162 million) in more than 6 years – since w/o 10/16/06.

 

Feb. 2013 Sweep TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS

 

ABC 5,669,000 1.8/12; 2,130,000 4.3/15

NBC 4,821,000 1.7/12; 2,033,000 3.6/13

CBS 3,012,000 1.0/ 7; 1,146,000 2.3/ 8

 

WEEK OF 2/25/13 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS

 

ABC 5,835,000 1.9/13; 2,241,000 4.4/15

NBC 4,814,000 1.7/12; 2,010,000 3.6/13

CBS 2,863,000 0.9/ 6; 1,079,000 2.2/ 8

 

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/25/13, 2/18/13 & 2/27/12. Most Current - 2012-2013 Season (9/24/12 – 3/3/13) and 2011-2012 Season (9/19/11 – 2/26/12). All averages based on regular telecasts. (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count). February 2013 Sweep (1/31-2/27/13), February 2012 (2/2-2/29/12) and November 2012 Sweep (10/25-11/21/12). Sweep periods (November, February, May and July).

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

 
  • Rob R

    It really illustrates how valuable Katie Couric and Meredith Vieira were to “TODAY”. Robin Roberts is that new trusted female.

  • Phil

    Until Lauer is ousted, the Today show ratings will keep plummeting.

  • Ralph Hahn

    Lauer was really lucky to sign that $25 million contract with NBC, which probably gave him formal or informal control as to who sits next to him. That’s when Ann Curry was booted. Go figure: Leno has been hosting “Tonight” for nearly 20 years. HE takes a 50% pay cut (from $30 million to $15 million) so that his staff will all keep their jobs, but Lauer gets an increase and “Today” lets go some of their staff.

    Betcha by next year at this time, or sooner, NBC will bite that 45caliber bullet again and pay off Lauer and replace him.

    But, it’s going to be VERY costly to get rid of Lauer. He’s considered as The Big Bad Wolf on “Today.” Remember before Katie Couric exited NBC for The CBS Evening News? There were reports of Angry Bossy Katie berating “Today” staff? Well, we know that Al Roker is no longer on Team Lauer.

  • Lindalou

    NBC should have fought to keep Meridith Viera….she was great AND, more importantly, Matt Lauer was likeable when teamed with her. The decline started with her departure and really had little to do with Ann Curry. Ann became the scapegoat….and then came the total mismanagement of her departure and that sealed the deal. I actually have changed to CBS for the 7 to 8 hour. Nora and Charlie are an excellent team. Nora is not only beautiful, she’s smart and does not have any annoying mannerisms.

  • Joseph

    In many cities, “Good Morning America” is not the top-rated TV show between 7 and 9 A.M. (and neither is “Today” for that matter)

    What is the top-rated TV show between 7 and 9 A.M. in many cities is a local news/infotainment program usually (but not always) on a Fox-owned or affiliated station.

  • Joseph

    Has anyone heard anything about Ryan Seacrest leaving “American Idol” after the current season ends to replace Matt Lauer on “Today” later this Summer, with Lauer getting an hour-long syndicated daytime talk/variety show starting in 2014??

  • Jennifer

    Ha ha to the Today show. They really screwed up by keeping Lauer and booting Curry. GMA is da bomb in the mornings.

  • Ralph Hahn

    @Joseph: I have heard nothing about Ryan Seacrest. Doesn’t he have enough programs? He already has a live morning radio show in Los Angeles that is syndicated nationally. He can’t do two live shows in the morning. Especially from both coasts. The same few people are always the ones mentioned when there is a (potential) opening somewhere. And, I doubt that he would leave “Idol.” That’s where most of his bread is buttered. And, “Idol” is not really work for Seacrest.

  • Michael Giondomenico

    Good morning America how are you?
    Don’t you know me I’m your native son,
    I’m the train they call The City of New Orleans,
    I’ll be gone five hundred miles when the day is done.

    Dealin’ card games with the old men in the club car.
    Penny a point ain’t no one keepin’ score.
    Pass the paper bag that holds the bottle
    Feel the wheels rumblin’ ‘neath the floor.
    And the sons of pullman porters
    And the sons of engineers
    Ride their father’s magic carpets made of steel.
    Mothers with their babes asleep,
    Are rockin’ to the gentle beat
    And the rhythm of the rails is all they feel.

    CHORUS

    Nighttime on The City of New Orleans,
    Changing cars in Memphis, Tennessee.
    Half way home, we’ll be there by morning
    Through the Mississippi darkness
    Rolling down to the sea.
    And all the towns and people seem
    To fade into a bad dream
    And the steel rails still ain’t heard the news.
    The conductor sings his song again,
    The passengers will please refrain
    This train’s got the disappearing railroad blues.

    Good night, America, how are you?
    Don’t you know me I’m your native son,
    I’m the train they call The City of New Orleans,
    I’ll be gone five hundred miles when the day is done.

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