Late Night TV Ratings For February 25-March 1, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 7th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FEBRUARY SWEEP, WHILE STRETCHING THEIR MARGINS OF VICTORY

 

 

‘TONIGHT’ INCREASES ITS ADVANTAGE OVER ‘Late Show’ IN VIEWERS 18-49 VS. BOTH THE YEAR-AGO SWEEP AND THE MOST RECENT SWEEP IN NOVEMBER

 

FOR THE FEBRUARY 2013 SWEEP, ‘LATE NIGHT’ ALSO STRETCHES ITS MARGIN OVER ‘LATE Late Show’ VS. BOTH FEBRUARY 2012 AND NOVEMBER 2012

 

JAY AND JIMMY ALSO OUT-DELIVER ABC’S ‘KIMMEL’ AND ‘Nightline’ RESPECTIVELY IN 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

 

UNIVERSAL CITY, Calif. – March 7, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 for the February sweep versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key measures, with “Tonight” increasing its 18-49 margin over "Late Show" versus both the year-ago February sweep and the most recent sweep month of November 2012.

 

At 12:35 a.m. ET, NBC’s "Late Night with Jimmy Fallon" also took the sweep over CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" and also stretched its margins over "Late Late Show" versus both the year-ago sweep and the November 2012 sweep. Jimmy delivered bigger audiences than ABC’s "Nightline" in their common half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

In "live plus same day" results for the 28-night sweep from Nielsen Media Research, "Tonight" averaged a 0.8 rating in adults 18-49 and 3.5 million viewers overall and "Late Night" earned a 0.5 in 18-49 and 1.7 million viewers overall.

 

For the February sweep, "Tonight" beat "Late Show" by an 8 percent margin in viewers 18-49 (with 1.003 million adults 18-49 vs. 929,000, "live plus same day"), up from a 2 percent margin for Jay in February 2012 and up from a 6 percent advantage in November 2012. For the month, "Tonight" also out-delivered ABC's "Kimmel" by a 12 percent margin (1.003 million adults 18-49 vs. 898,000). In total viewers, Jay averaged 3.510 million viewers to top Dave (3.292 million) by a 7 percent advantage and Jimmy Kimmel (2.531 million) by a 39 percent margin.

 

At 12:35 a.m. ET for the sweep, "Late Night" outscored "Late Late Show" by an 18 percent margin in viewers 18-49 (with 646,000 adults 18-49 vs. 546,000), up from a 13 percent edge in February 2012 and up from a 14 percent margin in November 2012. In total viewers, Jimmy averaged 1.663 million viewers to top "Late Late Show" (1.577 million) by a 5 percent advantage.

 

In the adult 18-34 category, "Tonight" doubled its edge over "Late Show" to 10 percent (319,000 adults 18-34 vs. 290.000) versus the year-ago 5 percent, and "Late Night" increased its lead over "Late Late Show" to 47 percent (280,000 vs. 190,000), up from 22 percent for February 2012.

 

The February sweep concluded during the week of February 25-March 1, with "Tonight" and "Late Night" once again winning their time periods over ABC and CBS in viewers 18-49, total viewers and most other key categories.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 15 weeks in a row and topped "Kimmel" for seven of their eight head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 19 weeks in a row and "Kimmel" for eight of eight weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 21 weeks in a row and prevailed in total viewers for 18 of the last 19 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for eight weeks in a row in viewers 18-49 and five weeks in a row in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of February 25-March 1. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.4/3*

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.2/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers*

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.5 million viewers*

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers

 

* Friday's "Late Night" and the Thursday and Friday "Late Show" were encores.

 

FEBRUARY SWEEP

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating

 

CBS “Late Show,” 0.7

 

ABC “Kimmel,” 0.7

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5

 

CBS “Late Late Show,” 0.4

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.3 million viewers

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.6 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.8/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.7 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.7 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” 0.4

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 

 

 

 

 

 

 
  • Nick

    Lol. Leno trampled the competition, in sweeps and for the week. All these rumors swirling that NBC wants Fallon to take back the younger viewers from Kimmel at 11:35, but the ugly truth (for ABC) is that Leno is still winning in all key demographics.

  • GARebelman

    I think JC was right again.

    And now there are reports that Howard Stern will take over “Late Night”. A guy who is close to 60 way to groom in that 18-49 Demo. I am starting to think these “inside sources” are just doing this to keep NBC in the news since nobody is watching. Though as far as stability goes, NBC late night is the only thing stable at the moment.

  • Ralph Hahn

    There was one published “rumor,” probably started by Howard himself, that Stern would take “Late Night” from Fallon, whose name was “mentioned” as a possible Leno replacement when Jay’s contract is up next year.

    Lorne Michaels will likely still control the 12:35-1:35am time slot. Both Michaels and Stern are control freaks. They’ll never work together.

    But, Kimmel has already beaten Letterman last week in the 18-49 demo. Stick a fork in Dave. He’s done. His hate for Republicans is losing viewers for CBS.

  • jcfreder

    There’s no way Stern takes over Late Night.

    JKL probably only beat Dave because Dave had two nights of repeats. In the Sweeps ratings, JKL finished third in 18-49 and got destroyed in overall viewers. Why is NBC getting rid of Jay again?

  • mike_c

    Does anyone else think that the “Jay may be replaced” rumors could just be part of a negotiation ploy by NBC? By floating these rumors, NBC may be able to get Leno to extend his contract for less or even to take another pay cut.

    I fail to see why NBC would be afraid of Jimmy Kimmel stealing the younger demographic. Regardless of who you like more, Kimmel isn’t particularly young (he’s 45), his show isn’t new or fresh (he’s been doing the same show for almost 10 years), and he hasn’t been delivering victories in the younger demographic.

  • Gary Middleton

    “Why is NBC getting rid of Jay again?”

    Because Fallon might lose 18-49 viewers, but Jay is guaranteed to.

    Also Fallon’s show is probably expensive for 12:30 given the current economic state of TV, so they might be getting boxed into a situation of either cancel/eviscerate Fallon’s show or move it up. In that situation, you probably have to go with the guy who won’t be 64 years old in 2014.

    And the way they’ve let the story hang out there (I don’t think NBC’s denials were particularly emphatic), they might also be embarrassing Fallon a little if they don’t go ahead and promote him at this point.

  • Gary Middleton

    mike_c, it’s certainly possible, but I can’t imagine they would want to so publicly denigrate a guy that they intend to keep in the time slot.

  • Neal

    Jay keeps showing he’s da man! DA KING!

  • Ralph Hahn

    @Gary M >>> …can’t imagine they would want to so publicly denigrate a guy… <<<

    HISTORY. This is the 4th time NBC has denigrated Leno. The first time in 1993 when NBC had second thoughts about "Tonight" and made Dave a half-assed offer to take over from Jay…a year and a half later. They had to have a press conference to announce that Jay is staying, so there was no mere rumor that NBC execs were split between keeping Jay or going with Dave. #3. When Jay "announced" that he was giving up "Tonight" in five years for Conan. #4. Now. Not counting Jay "offering" to cut his salary in half to $10 million less per year than what Matt Lauer is getting. Jay always says he puts his NBC money in the bank and lives off of his comedy gigs. He has no children. He can't possibly spend all of that money that he's banked for so long.

  • Ralph Hahn

    @jcfreder: Season to date, Leno & Kimmel tied for 18-49 and Letterman was low guy on the pole.

  • Gary Middleton

    Ralph, none of those other denigrations were contract ploys, they were with a view to replacing Jay. Note the context of my comment, I was replying to whether this current situation is a negotiating tactic.

  • jcfreder

    @Ralph, Jay and JKL are not actually tied; in the timeframe that they’ve been going head to head, Jay has only narrowly lost in the demo once (JKL’s premiere week) and is crushing JKL in overall viewers. In an apples-to-apples comparison, without JKL’s premiere week (Feb. sweeps), Dave beat JKL in the demo and crushed him in overall viewers.

    In short, JKL has really done nothing different from Conan (pretty good demos, terrible overall viewership), and would probably be much worse off if he was only going head to head with one of the old guard instead of two of them splitting their audience.

    To me it shows a lack of forethought if Leno all of a sudden must go. NBC brought Leno back over Conan but a short time later have decided that they need to drop Leno because of the threat presented by someone who is putting up Conan-esque numbers?

  • GARebelman

    Apparently everybody is reporting everything now. TV Guide is reporting NY Post’s Howard Stern story and now Zap2it is saying Tina Fey should host the Tonight Show.

    Wonder what everybody is going to say next?

  • Douglas in TN

    Jay is da booted…da finished…da limping around third to home base.

    “The Tonight Show with Jimmy Fallon”

    On da way!

  • Gary Middleton

    “…they need to drop Leno because of the threat presented by someone who is putting up Conan-esque numbers?”

    jc, I think the Leno/Fallon move was coming regardless of Kimmel going to 11:30. The case for a switch can be made quite easily without ever bringing up Kimmel’s name.

    And I guess we could say that, in the demo, Conan did a lot better than Kimmel. Seem to recall he beat Dave up to when the sex scandal hit.

  • anonymous

    The ABC P.R. department really know how to polish a turd and call it a diamond. Kimmel comes in last place for sweeps and ABC claims victory.

    What the Kimmel experiment is proving with each week as his viewership continues to slide is that the ratings that Leno is getting at 11:34 pm on NBC is the best we are going to see from any talk-show-type program. Kimmel has lost many of the viewers who used to tune in for Nightline which some weeks would average 4 million viewers and 1.0 in the demo. Kimmel isn’t robbing viewers from anybody. He’s the one losing viewers. And public perception is that Kimmel is the future of late night? What kind of bizarro world are we living in?

    The fact is that consumer demand for watching talk shows is not that great, and more choices means smaller ratings, which has been an industry wide trend affecting not just late night. If there was a young entertainment figure that could reverse a whole industry trend, then where are they? By their logic, as Leno and Letterman lose their audience, the young guy would start building his. But that has not happened. Look at Jon Stewart, Stephen Colbert, Conan O’Brien, and now Jimmy Kimmel. All of their ratings are falling in lock step with Leno and Letterman.

  • Neal

    Doug, NBC is still denying Leno’s exit!

    You guys realize Leno’s ratings will only go higher if he is pushed out? Any way you look at it Jay is DA MAN! DA KING!

  • Badlands

    It’s not really fair to compare the full week when Letterman had repeats on Thursday and Friday.

    Ralph – Please don’t bring your crazy right-wing rantings over here.

  • Douglas in TN

    NBC’s denial was as soft and as unconvincing as it could be. I still believe this was an intentional leak on their part.

    Jay is da soon to be former host! Da relic!

    The Tonight Show with Jimmy Fallon

    Coming sooner than you think.

  • Brad

    Leno is the King when it comes to ratings. Did Kimmel tie or beat Legterman for sweeps?

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