Late Night TV Ratings For February 25-March 1, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 7th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FEBRUARY SWEEP, WHILE STRETCHING THEIR MARGINS OF VICTORY

 

 

‘TONIGHT’ INCREASES ITS ADVANTAGE OVER ‘Late Show’ IN VIEWERS 18-49 VS. BOTH THE YEAR-AGO SWEEP AND THE MOST RECENT SWEEP IN NOVEMBER

 

FOR THE FEBRUARY 2013 SWEEP, ‘LATE NIGHT’ ALSO STRETCHES ITS MARGIN OVER ‘LATE Late Show’ VS. BOTH FEBRUARY 2012 AND NOVEMBER 2012

 

JAY AND JIMMY ALSO OUT-DELIVER ABC’S ‘KIMMEL’ AND ‘Nightline’ RESPECTIVELY IN 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

 

UNIVERSAL CITY, Calif. – March 7, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 for the February sweep versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key measures, with “Tonight” increasing its 18-49 margin over "Late Show" versus both the year-ago February sweep and the most recent sweep month of November 2012.

 

At 12:35 a.m. ET, NBC’s "Late Night with Jimmy Fallon" also took the sweep over CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" and also stretched its margins over "Late Late Show" versus both the year-ago sweep and the November 2012 sweep. Jimmy delivered bigger audiences than ABC’s "Nightline" in their common half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

In "live plus same day" results for the 28-night sweep from Nielsen Media Research, "Tonight" averaged a 0.8 rating in adults 18-49 and 3.5 million viewers overall and "Late Night" earned a 0.5 in 18-49 and 1.7 million viewers overall.

 

For the February sweep, "Tonight" beat "Late Show" by an 8 percent margin in viewers 18-49 (with 1.003 million adults 18-49 vs. 929,000, "live plus same day"), up from a 2 percent margin for Jay in February 2012 and up from a 6 percent advantage in November 2012. For the month, "Tonight" also out-delivered ABC's "Kimmel" by a 12 percent margin (1.003 million adults 18-49 vs. 898,000). In total viewers, Jay averaged 3.510 million viewers to top Dave (3.292 million) by a 7 percent advantage and Jimmy Kimmel (2.531 million) by a 39 percent margin.

 

At 12:35 a.m. ET for the sweep, "Late Night" outscored "Late Late Show" by an 18 percent margin in viewers 18-49 (with 646,000 adults 18-49 vs. 546,000), up from a 13 percent edge in February 2012 and up from a 14 percent margin in November 2012. In total viewers, Jimmy averaged 1.663 million viewers to top "Late Late Show" (1.577 million) by a 5 percent advantage.

 

In the adult 18-34 category, "Tonight" doubled its edge over "Late Show" to 10 percent (319,000 adults 18-34 vs. 290.000) versus the year-ago 5 percent, and "Late Night" increased its lead over "Late Late Show" to 47 percent (280,000 vs. 190,000), up from 22 percent for February 2012.

 

The February sweep concluded during the week of February 25-March 1, with "Tonight" and "Late Night" once again winning their time periods over ABC and CBS in viewers 18-49, total viewers and most other key categories.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 15 weeks in a row and topped "Kimmel" for seven of their eight head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 19 weeks in a row and "Kimmel" for eight of eight weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 21 weeks in a row and prevailed in total viewers for 18 of the last 19 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for eight weeks in a row in viewers 18-49 and five weeks in a row in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of February 25-March 1. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.4/3*

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.2/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers*

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.5 million viewers*

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers

 

* Friday's "Late Night" and the Thursday and Friday "Late Show" were encores.

 

FEBRUARY SWEEP

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating

 

CBS “Late Show,” 0.7

 

ABC “Kimmel,” 0.7

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5

 

CBS “Late Late Show,” 0.4

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.3 million viewers

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.6 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.8/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.7 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.7 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” 0.4

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 

 

 

 

 

 

 
  • anonymous

    ?ABC’s “JKL” ran neck-and-neck with CBS’ “The Late Show with David Letterman” in Adults 18-49, as only 28,000 young adult viewers separated the two programs (913,000 vs. 941,000).

    From the fine print in the ABC press release.

  • GARebelman

    So Jay won February sweeps. I think Gary predicted that wouldn’t happen :P

    Is amazing that he can squeak it out each time with all evidence to the contrary working against him. The Today Show lost to GMA in February sweeps.

  • anonymous

    And is there a rumor that NBC will fire Matt Lauer for by Howard Stern?

  • Brad

    It would have been a HUGE payout for Leno for NBC breaking their Pay-and-Play contract. Roughly $120 million. Conan’s was $45 million payout. And if you are still stratching your head as to why NBC would want to save $75 million by paying out Conan… If both hosts put up the same numbers in the 18-49 ratings, which would you choose?

  • jcfreder

    That’s a good point, Brad. It’s not necessarily that NBC is making a terrible decision now (although I certainly do question the wisdom of it), but that there’s no reason that the network’s mindset should have been any different four years ago, yet they still gave Jay the horrendous pay AND play contract that ended up locking him in.

  • bonnie blue

    I don’t think Leno is going anywhere anytime soon … he’s still the king. I like Jimmy Fallon very much, but he’s no Jay Leno, and never will be. It is not time for Jay to go yet!

  • bonnie blue

    Oh, and to those who say Jay won’t get the guests, next week he has Halle Berry, Olivia Wilde, Jerry Seinfeld, James Franco & Jay Mohr, and Craig Ferguson??? He’s doing just fine, guest-wise!!!

  • Gary Middleton

    JC, I can definitely understand why the network felt differently 4 years ago. On the late night front, Leno was destroying the competition. He was thought to be in talks with ABC. Conan’s 12:30 ratings were softening vs. Ferguson. So NBC could well have been thinking: “how do we keep Jay from going to the competition and murdering our highly lucrative late night franchise?”

    On the prime time front, they hadn’t created a new 10 pm hit in many years. And had a lot of money tied up in NFL football.

    On the economic front, it looked like the world was ending. Banks failing, markets crashing. So a cheap 10 pm fix like the Jay Leno Show could have felt like a clever way to address what appeared to be an economic “new normal”.

    It required a pay and play to make it happen.

  • Neal

    Right on bonnie!

    Jay has proven himself time and time again! He’s DA MAN! DA KING!

  • Brad

    Still, NBC could not have come out of that Tonight Show dilemma any better when it comes down to having Leno and Conan NOT compete. Conan is on TBS, on basic cable, at 11:00pm. Leno remains on NBC at 11:35pm. NBC was trying to keep the two on the network and not have them compete each other with Conan on FOX or Leno on ABC. With Conan at TBS they never have to worry about a big chunk of Leno’s audience go away. However, there was a lot of collateral, specifically prime time on NBC being a complete catastrophe as the Jay Leno Show’s cancellation left FIVE holes open.

  • Cede

    I have been reading these boards for a long time and it seems like Gary is wrong about 95% of the time.

  • bonnie blue

    Brad, Leno could go straight up against Conan tonight and destroy him. NOBODY is rushing to see Conan, much less any of us Leno fans!

  • anonymous

    I don’t know if the “Leno getting fired” rumors are true or not. We’ll know for sure in May as the reports are saying. Would be a big mistake in my opinion.

    But let me ask for an honest opinion here from this scenario:

    In your honest opinion, who would win the ratings battle if this hypothetical situation happened. Letterman retires due to old age and health and CBS lures Fallon away from NBC. Head-to-head-to-head. Leno vs. Kimmel vs. Fallon. Who wins?

  • Aaron

    Bonnie, I love how you think you can generalize an audience. You seem to get mad when Conan fans judge Leno’s fanbase.

  • bonnie blue

    Aaron, I don’t get mad when people judge me … sometimes I point it out, but I don’t waste energy getting mad. When I talk about Leno, I’m usually just pointing out the fact that while many trash Jay, he keeps on keeping on, and stays #1. I have no problem with anyone who loves Conan … their business. But I do judge Conan, and find him way wanting. I think he’s silly, whiny, bitter and has turned a ton of people off by his whole reaction to what he & NBC did … it isn’t Jay’s fault that Conan could not cut the mustard, and ratings are what TV is all about!

  • Diana Santiago

    Bonnie, that’s your opinion.

    James Franco did Conan yesterday. The Tonight Show booking exclusivity is long gone.

  • Diana Santiago

    NBC choosing Leno over Conan was a simple economic decision; Conan didn’t fail. The only show cancelled was The Jay Leno Show because it bombed. It’s all about ratings, you know.

  • bonnie blue

    Diana, Conan DID fail … he could not pull the ratings. You are entitled to your opinion, but I rarely agree with it.

  • Douglas in TN

    If Jay Leno did not have that play or pay clause in his contract, Leno’s parking pass would have been revoked. Simple as that.

    Actually, like Jay’s parking pass will be revoked next year, once his show is replaced by The Tonight Show with Jimmy Fallon.

    Jay will be da history.

    Unless he gets a show on RFD-TV.

  • Gary Middleton

    “James Franco did Conan yesterday. The Tonight Show booking exclusivity is long gone.”

    If by long gone you mean ‘ending next week’, yes possibly. Let’s see how isolated this is, because James Franco is not the kind of name you ditch a policy for. Maybe they’ve decided, since Conan is seen by so few people on Thursdays, that it just doesn’t matter and to focus on non-duplication with Kimmel.

    I wonder if it significantly helps Kimmel’s booking dept. that he can offer a second exposure on Friday.

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