Late Night TV Ratings For February 25-March 1, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 7th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FEBRUARY SWEEP, WHILE STRETCHING THEIR MARGINS OF VICTORY

 

 

‘TONIGHT’ INCREASES ITS ADVANTAGE OVER ‘Late Show’ IN VIEWERS 18-49 VS. BOTH THE YEAR-AGO SWEEP AND THE MOST RECENT SWEEP IN NOVEMBER

 

FOR THE FEBRUARY 2013 SWEEP, ‘LATE NIGHT’ ALSO STRETCHES ITS MARGIN OVER ‘LATE Late Show’ VS. BOTH FEBRUARY 2012 AND NOVEMBER 2012

 

JAY AND JIMMY ALSO OUT-DELIVER ABC’S ‘KIMMEL’ AND ‘Nightline’ RESPECTIVELY IN 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

 

UNIVERSAL CITY, Calif. – March 7, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 for the February sweep versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key measures, with “Tonight” increasing its 18-49 margin over "Late Show" versus both the year-ago February sweep and the most recent sweep month of November 2012.

 

At 12:35 a.m. ET, NBC’s "Late Night with Jimmy Fallon" also took the sweep over CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" and also stretched its margins over "Late Late Show" versus both the year-ago sweep and the November 2012 sweep. Jimmy delivered bigger audiences than ABC’s "Nightline" in their common half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

In "live plus same day" results for the 28-night sweep from Nielsen Media Research, "Tonight" averaged a 0.8 rating in adults 18-49 and 3.5 million viewers overall and "Late Night" earned a 0.5 in 18-49 and 1.7 million viewers overall.

 

For the February sweep, "Tonight" beat "Late Show" by an 8 percent margin in viewers 18-49 (with 1.003 million adults 18-49 vs. 929,000, "live plus same day"), up from a 2 percent margin for Jay in February 2012 and up from a 6 percent advantage in November 2012. For the month, "Tonight" also out-delivered ABC's "Kimmel" by a 12 percent margin (1.003 million adults 18-49 vs. 898,000). In total viewers, Jay averaged 3.510 million viewers to top Dave (3.292 million) by a 7 percent advantage and Jimmy Kimmel (2.531 million) by a 39 percent margin.

 

At 12:35 a.m. ET for the sweep, "Late Night" outscored "Late Late Show" by an 18 percent margin in viewers 18-49 (with 646,000 adults 18-49 vs. 546,000), up from a 13 percent edge in February 2012 and up from a 14 percent margin in November 2012. In total viewers, Jimmy averaged 1.663 million viewers to top "Late Late Show" (1.577 million) by a 5 percent advantage.

 

In the adult 18-34 category, "Tonight" doubled its edge over "Late Show" to 10 percent (319,000 adults 18-34 vs. 290.000) versus the year-ago 5 percent, and "Late Night" increased its lead over "Late Late Show" to 47 percent (280,000 vs. 190,000), up from 22 percent for February 2012.

 

The February sweep concluded during the week of February 25-March 1, with "Tonight" and "Late Night" once again winning their time periods over ABC and CBS in viewers 18-49, total viewers and most other key categories.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 15 weeks in a row and topped "Kimmel" for seven of their eight head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 19 weeks in a row and "Kimmel" for eight of eight weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 21 weeks in a row and prevailed in total viewers for 18 of the last 19 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for eight weeks in a row in viewers 18-49 and five weeks in a row in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of February 25-March 1. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.4/3*

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.2/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers*

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.5 million viewers*

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers

 

* Friday's "Late Night" and the Thursday and Friday "Late Show" were encores.

 

FEBRUARY SWEEP

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating

 

CBS “Late Show,” 0.7

 

ABC “Kimmel,” 0.7

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5

 

CBS “Late Late Show,” 0.4

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.3 million viewers

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.6 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.8/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.7 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.7 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” 0.4

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 

 

 

 

 

 

 
  • Gary Middleton

    “In your honest opinion, who would win the ratings battle if this hypothetical situation happened. Letterman retires due to old age and health and CBS lures Fallon away from NBC. Head-to-head-to-head. Leno vs. Kimmel vs. Fallon. Who wins?”

    Assuming the current NBC/CBS 10 pm results, I think Fallon steamrolls.

    I admit that Jimmy will have less gravitas than any 11:30 host other than Pat Sajak and I don’t know whether that’s going to matter.

  • Diana Santiago

    Every time I point out a guest who makes his/her LA appearance on Conan, Gary has to downplay it.

    Bonnie, Jay Leno’s numbers since March 2010 have been lower than TTS Conan’s.

    Fanbois just cannot see the truth.

  • Richard

    Diana, Jay’s numbers for 17 years were much higher than Conan’s TTS (in every demographic).

  • Gary Middleton

    “Every time I point out a guest who makes his/her LA appearance on Conan, Gary has to downplay it.”

    When a show does lower ratings than Hawaii Life on HGTV and everything that aired on Disney at midday, there is a certain “If a tree falls in the forest…” aspect.

  • anonymous

    “I think Fallon steamrolls.”

    Currently, Late Night with Jimmy Fallon averages 0.5 in the demo.
    For Fallon to “steamroll” the competition, he would basically have to produce double his ratings from a one-hour move earlier. That’s asking a lot from a guy who was barely beating Kimmel in Kimmel’s old timeslot.

  • Jim LaForte

    Here is the thing, I never understood how CBS/Viacom never aired any “Letterman” promos on MTV, etc. after he signed his 2002 contract when he was going to switch to ABC which was classic when he heard that “Nightline” would be canceled showing those folks how valued they were. Ted Koppel received a two and a half year extension and then the “Nightline” that was the REAL “Nightline” ended.

    Jimmy Kimmel’s show is producing the same ratings in the demo with less viewers, plus his show is cheaper to produce. Leno and Letterman both have more total viewers but is the “fat” relative to the demo and advertising revenue?

    I wish that CBS/World Wide Pants would produce new show promos instead of the ilk that they do now: “Then stay tuned for ‘Craig.’” If Craig were to be the next guy, they need to start implementing him more.

    Dave could use guest hosts on Fridays and hell, even Thursday because that show is stale by Friday. Guest hosts offer a lot of possibilities.

  • Neal

    Conan failed big time! Check out the NYT article on how Leno’s Tonight pre 2009 beat Conan’s Tonight in EVERY age group even the youngest!

    Conan made the mistake of trying to change his style to fit a Tonight Show audience. I saw those Tonight Show monologues and they were absolutely horrid!

    There was also a 1000 pages of complaints about Conan on the NBC boards! He failed big time!

  • Neal

    Richard, that’s exactly what the NYT article said! Leno beat Conan in EVERY age group! Diana and Doug can’t face the reality that Conan is a major loser that no one watches on the sitcom wasteland network!

  • Aaron

    But Neal, people can face the fact that you want to have sex with Jay Leno.

  • Kevin

    With results like this why all the talk about NBC ditching Leno? He is number one in the demo and has almost 1 million more total viewers than Kimmel. I see Kimmel’s numbers only getting weaker as time goes on – much like what happened to Conan on TBS. Kimmel is long on attitude and short on talent.

    There is no question that Fallon is the obvious successor to Leno. There is no one out there with the combination of talents that he has but I see no need to rush him into Jay’s time-slot. Fallon has improved immensely over the short time that he has taken over the show. I think give him 3 or 4 more years in his current time-slot before installing him on Tonight.

  • Douglas in TN

    ” Diana and Doug can’t face the reality that Conan is a major loser that no one watches on the sitcom wasteland network!”

    And Mario is strange in that we’re really not talking about Conan (even though his Tonight Show numbers were WAY better than Leno’s are now), but rather Jay Leno’s dismissal from the Tonight Show in 2014.

    Jay will be da former host! Da retired! Da finished! Da-dethroned!

  • Douglas in TN


    Diana, Jay’s numbers for 17 years were much higher than Conan’s TTS (in every demographic).”

    But within weeks of his usurping the show again, Jay’s demo numbers sunk like a stone and fell below Conan’s. Fanboi Mario won’t admit that.

    That’s why I think this thing is a leak from NBC…they’ve been planning this for a while.

  • Take This Job And

    If my boss treated me the way NBC has treated Leno since the beginning, I’d take my #1 18-49 & #1 Total Viewers to FOX TODAY, get some younger hipper writers, add more online-ready bits.

    GO WHILE YOU’RE STILL ON TOP, create a publicity furor, get HUGE Premier Opening week ratings, and then do everything possible to hang on to that lead in. Stop obsessing about that whole “The Tonight Show” with Johnny, the history, the grand tradition, I’ve got the Tonight Show – Forget it this isn’t the same era: Its a SHARK TANK out there, I’d move to FOX TODAY!!!

  • Diana Santiago

    Take this job… 4 years too late.

    In the TV forest, all the late night shows are trees falling when no one is there.

  • Take This Job And

    Not too sure about that Diana, as I understand it the Late Shows, for CBS & NBC anyway are major profit centers, and for NBC who came in 5th behind Fox & Univision Spanish channel last week, that could hurt them, and I think I’d like to see them get hurt

  • Gary Middleton

    “For Fallon to “steamroll” the competition, he would basically have to produce double his ratings from a one-hour move earlier.”

    A one hour move earlier, which is enormous, but also a move to a network that has 50% more viewers at 10 pm.

    “That’s asking a lot from a guy who was barely beating Kimmel in Kimmel’s old timeslot.”

    Can’t prove it, but I’m pretty sure Fallon was beating Kimmel very handily in their common 25 minute period.

  • Gary Middleton

    “If my boss treated me the way NBC has treated Leno since the beginning, I’d take my #1 18-49 & #1 Total Viewers to FOX TODAY, get some younger hipper writers, add more online-ready bits.”

    There have been hints from the Leno camp that they do have other offers. I think it’s a bluff. I even thought it was a bluff in 2008, but at least a credible one back then. No chance Jay Leno gets a late night show at another network, imo. It’s been a phenomenal run, but late night is not a senior citizen’s game.

  • Diana Santiago

    “I understand it the Late Shows, for CBS & NBC anyway are major profit centers”

    Sure Gary, NBC late night is the center of the universe, and TBS is Pluto. I get it.

  • Neal

    Good idea Kevin!

    Leno deserves some gratitude for being #1 for almost 20 years. Hell, I bet Leno could host till 2020 so he could easily do 3 or 4 more years!

  • Douglas in TN

    The amazing thing about Leno is that, indeed, NBC has treated him rather shabbily…in 1993 when they offered Letterman his show at the end of Leno’s contract, in 2004, to a smaller extent in 2009 and 2010. But, amazingly, Leno the phony remains the ultimate, and essential corporate ass-kisser to NBC, despite his gentle criticisms in his teleprompter monologue.

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