Late Night TV Ratings For February 25-March 1, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 7th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FEBRUARY SWEEP, WHILE STRETCHING THEIR MARGINS OF VICTORY

 

 

‘TONIGHT’ INCREASES ITS ADVANTAGE OVER ‘Late Show’ IN VIEWERS 18-49 VS. BOTH THE YEAR-AGO SWEEP AND THE MOST RECENT SWEEP IN NOVEMBER

 

FOR THE FEBRUARY 2013 SWEEP, ‘LATE NIGHT’ ALSO STRETCHES ITS MARGIN OVER ‘LATE Late Show’ VS. BOTH FEBRUARY 2012 AND NOVEMBER 2012

 

JAY AND JIMMY ALSO OUT-DELIVER ABC’S ‘KIMMEL’ AND ‘Nightline’ RESPECTIVELY IN 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

 

UNIVERSAL CITY, Calif. – March 7, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 for the February sweep versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key measures, with “Tonight” increasing its 18-49 margin over "Late Show" versus both the year-ago February sweep and the most recent sweep month of November 2012.

 

At 12:35 a.m. ET, NBC’s "Late Night with Jimmy Fallon" also took the sweep over CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" and also stretched its margins over "Late Late Show" versus both the year-ago sweep and the November 2012 sweep. Jimmy delivered bigger audiences than ABC’s "Nightline" in their common half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

In "live plus same day" results for the 28-night sweep from Nielsen Media Research, "Tonight" averaged a 0.8 rating in adults 18-49 and 3.5 million viewers overall and "Late Night" earned a 0.5 in 18-49 and 1.7 million viewers overall.

 

For the February sweep, "Tonight" beat "Late Show" by an 8 percent margin in viewers 18-49 (with 1.003 million adults 18-49 vs. 929,000, "live plus same day"), up from a 2 percent margin for Jay in February 2012 and up from a 6 percent advantage in November 2012. For the month, "Tonight" also out-delivered ABC's "Kimmel" by a 12 percent margin (1.003 million adults 18-49 vs. 898,000). In total viewers, Jay averaged 3.510 million viewers to top Dave (3.292 million) by a 7 percent advantage and Jimmy Kimmel (2.531 million) by a 39 percent margin.

 

At 12:35 a.m. ET for the sweep, "Late Night" outscored "Late Late Show" by an 18 percent margin in viewers 18-49 (with 646,000 adults 18-49 vs. 546,000), up from a 13 percent edge in February 2012 and up from a 14 percent margin in November 2012. In total viewers, Jimmy averaged 1.663 million viewers to top "Late Late Show" (1.577 million) by a 5 percent advantage.

 

In the adult 18-34 category, "Tonight" doubled its edge over "Late Show" to 10 percent (319,000 adults 18-34 vs. 290.000) versus the year-ago 5 percent, and "Late Night" increased its lead over "Late Late Show" to 47 percent (280,000 vs. 190,000), up from 22 percent for February 2012.

 

The February sweep concluded during the week of February 25-March 1, with "Tonight" and "Late Night" once again winning their time periods over ABC and CBS in viewers 18-49, total viewers and most other key categories.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 15 weeks in a row and topped "Kimmel" for seven of their eight head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 19 weeks in a row and "Kimmel" for eight of eight weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 21 weeks in a row and prevailed in total viewers for 18 of the last 19 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for eight weeks in a row in viewers 18-49 and five weeks in a row in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of February 25-March 1. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.4/3*

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.2/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers*

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.5 million viewers*

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers

 

* Friday's "Late Night" and the Thursday and Friday "Late Show" were encores.

 

FEBRUARY SWEEP

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating

 

CBS “Late Show,” 0.7

 

ABC “Kimmel,” 0.7

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5

 

CBS “Late Late Show,” 0.4

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.3 million viewers

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.6 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.8/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.7 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.7 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” 0.4

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 

 

 

 

 

 

 
  • Nifty

    @Jim LaForte
    They actually did say who the first guest on Craig was going to be at the endof Dave’s commercial last night. It took me a second to process because I was laughing at the fact that they used 6 year old footage. Anyway, it was still only about 5 seconds of promotion, but it was better than the microsecond, “Then catch Craig.”

  • anonymous

    “A one hour move earlier, which is enormous, but also a move to a network that has 50% more viewers at 10 pm.”

    That was the same logic applied to Kimmel and he finishes last for sweeps. Kimmel is averaging a 0.7 and all indications are that he will fall to a 0.6 soon. Is Fallon really 0.4 ratings points better than the much more experienced Kimmel?

  • Gary Middleton

    “That was the same logic applied to Kimmel and he finishes last for sweeps.”

    Not at all. In the theoretical presented, Fallon moves up an hour and to a network that does way better at 10 pm.

    Kimmel moved up 25 minutes on the same network. And even with that slight shift, Kimmel’s ratings have still popped 40%.

  • Brad

    Late night for NBCand CBS is really big. It’s their only nationwide show shown 5 days a week besides game shows.

  • Take This Job And

    Douglas, I agree Leno seems pussy whipped and an ass kisser, but I think a big part of that is him coming of age in the “grand era of Carson”, the sheer magic of the Tonight show to stand up comedians like Dave & Jay. This is the Holy Grail, a sacred objective and holy trust, to take Johnny’s job. But IMHO Leno should GET OVER THAT IDOL WORSHIP, get the hell out of “Dodge”, not wait around for these punk NBC execs to F!! Him yet again. GO TO FOX NOW, take your #1 18-49 & #1 Total Viewers with you & gain some self respect. The hell with Tonight show tradition , NBC’s an F’ng SHARK TANK !!!!

  • Brad

    “Assuming the current NBC/CBS 10 pm results, I think Fallon steamrolls.” – Gary

    I agree Gary. However, I have a different scenario that could very well happen. What if CBS signs on Fallon and NBC keeps Leno. With Letterman gone, maybe his audience goes for Kimmel as he’s closer to Letterman’s humor, is on the same time as Letterman was, and is approved by Letterman himself. What if Leno and Fallon split their audience with their similar monologue and un-satirist humor making Kimmel own the night.

  • Gary Middleton

    “Late night for NBCand CBS is really big. It’s their only nationwide show shown 5 days a week besides game shows.”

    4 hours of Today, 2 hours of whatever CBS calls its morning show, evening news broadcasts, Days of Our Lives, Y&R, B&B, The Talk.

  • Gary Middleton

    “GO TO FOX NOW”

    There is the tiny matter of Fox making an offer.

  • Gary Middleton

    Brad, that ratings outcome would be plausible to me.

    But all the Fallon-to-CBS concepts are just theoreticals, imo. I don’t think Fallon wants to be the guy who “pushed out Letterman”.

  • Brad

    I Forgot about that. But it’s still huge. Also, the even news is local, not nationwide unless I’m mistaken there.

  • Take This Job And

    Read this morning that Fox is interested in building a Late night presence, especially since they’re now ostensibly in 3rd place, ahead of NBC primetime. They got NOTHING in Late Night today, & Leno could be a golden goose for them with hipper writers & ready for online bits. Now is the time to F*** NBC before they can drive the knife in yet again.

  • Neal

    Take This Job, if Leno wants to keep working he will! Since he’s the #1 man in late night he will get offers if NBC is foolish enough to dump him!

  • Douglas in TN

    Jay Leno with hipper writers? What would that mean, “Meal or no Meal” with In-and-Out burgers?

    If Fox does want to get into the late night game, would they really sink tens of millions into not only a senior citizen, but one who left his funny 23 years ago?

  • Brad

    If I were Fox maybe I’d take on Leno when NBC fires him for Fallon, and then let my quest for the real host come through. I’d use Leno to be the stable man in the operation but keep on having guest hosts. Eventually I’d have the guest host take over in a year or two, but in the meantime I’d be enjoying fine ratings and a great setup for the next host (how to run things) thanks to Leno and his crew.

  • Take This Job And

    Brad, I think Gary was referring to the 6pm Evening news which is national, the 11pm news is local.

    Douglas, Fox would make a business decision based on hard ratings. Currently the Tonight Show is one of the last big money makers NBC has. Even if they FOX just used the current #1 in 18-49 & Total Viewers to kick start their foray into Late night, it could “prime the pump” so to speak for the next Fox Late Night host, whoever that might be.

  • Brad

    Then again it’d be a lot easier to just search for a new host and premiere it traditionally. What late night show has burned so quickly? Lopez Tonight last two seasons (though it should have been three), Brand X with Russell Brand has lasted two seasons, Watch What Happens is doing excellent over on Bravo. I mean, it seems like Late Night has some great success out there recently, or if not, it at least has a fighting chance to do well. The days of Carson ratings are long gone due to all the competition, but there a chance for Fox to get a slice of the late night pie for sure..

  • Take This Job And

    Brad, I don’t think Leno should wait for that “Sword of Damocles” he’s filthy rich & lives strictly off his standup gigs in Vegas, etc. I’d like to see him move now, break his contract, go into litigation against NBC, think of the awesome publicity spectacle, the gigantic buildup to the Fox late night premier, man that could be as much controversy & fun as the whole Team Coco vs Leno debacle a couple of years ago. LET THE REVELS BEGIN!!!!!

  • Douglas in TN

    With the right combination of host, format, and such, Fox could really make a dent in the late night world, though it’s hard to imagine the field more crowded than it is. For Fox, though, Leno is not the answer. I imagine he would start strong, but, like his 10PM show the numbers would evaporate quickly. Leno gets the numbers he does because he’s on NBC at 11:30. He wouldn’t get those numbers anywhere else…that’s why he’s obsessed with keeping that job until he drops. Now, with this field, it’s hard to imagine another host returning the show to its former glory. But, as Gary correctly noted, Fallon might lose demo viewers, but Leno is guaranteed to keep losing them.

  • Douglas in TN

    Go into litigation for what?

    If, as the rumors seem to be true, NBC plans on replacing Leno with Fallon, it would be at the end of his contract. For him to break his contract would only hurt Leno. There’s not much public love for him anymore. It appears as if comments around the Internet are, with this story, 80% pro-Fallon and 20% pro-Leno.

    And being the ultimate corporate shill, I just can’t see Leno suing Comcast and NBC.

  • Take This Job And

    Douglas, whereas NBC is currently 5th behind Fox & Univision, and Fox is in 3rd place for primetime, any late night show there has a stronger platform to start on than NBC provides Leno. It’s amazing he can be #1 in 18-49. & Total Viewers on that shipwreck they call NBC.

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