Late Night TV Ratings For February 25-March 1, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 7th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FEBRUARY SWEEP, WHILE STRETCHING THEIR MARGINS OF VICTORY

 

 

‘TONIGHT’ INCREASES ITS ADVANTAGE OVER ‘Late Show’ IN VIEWERS 18-49 VS. BOTH THE YEAR-AGO SWEEP AND THE MOST RECENT SWEEP IN NOVEMBER

 

FOR THE FEBRUARY 2013 SWEEP, ‘LATE NIGHT’ ALSO STRETCHES ITS MARGIN OVER ‘LATE Late Show’ VS. BOTH FEBRUARY 2012 AND NOVEMBER 2012

 

JAY AND JIMMY ALSO OUT-DELIVER ABC’S ‘KIMMEL’ AND ‘Nightline’ RESPECTIVELY IN 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

 

UNIVERSAL CITY, Calif. – March 7, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 for the February sweep versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key measures, with “Tonight” increasing its 18-49 margin over "Late Show" versus both the year-ago February sweep and the most recent sweep month of November 2012.

 

At 12:35 a.m. ET, NBC’s "Late Night with Jimmy Fallon" also took the sweep over CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" and also stretched its margins over "Late Late Show" versus both the year-ago sweep and the November 2012 sweep. Jimmy delivered bigger audiences than ABC’s "Nightline" in their common half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

In "live plus same day" results for the 28-night sweep from Nielsen Media Research, "Tonight" averaged a 0.8 rating in adults 18-49 and 3.5 million viewers overall and "Late Night" earned a 0.5 in 18-49 and 1.7 million viewers overall.

 

For the February sweep, "Tonight" beat "Late Show" by an 8 percent margin in viewers 18-49 (with 1.003 million adults 18-49 vs. 929,000, "live plus same day"), up from a 2 percent margin for Jay in February 2012 and up from a 6 percent advantage in November 2012. For the month, "Tonight" also out-delivered ABC's "Kimmel" by a 12 percent margin (1.003 million adults 18-49 vs. 898,000). In total viewers, Jay averaged 3.510 million viewers to top Dave (3.292 million) by a 7 percent advantage and Jimmy Kimmel (2.531 million) by a 39 percent margin.

 

At 12:35 a.m. ET for the sweep, "Late Night" outscored "Late Late Show" by an 18 percent margin in viewers 18-49 (with 646,000 adults 18-49 vs. 546,000), up from a 13 percent edge in February 2012 and up from a 14 percent margin in November 2012. In total viewers, Jimmy averaged 1.663 million viewers to top "Late Late Show" (1.577 million) by a 5 percent advantage.

 

In the adult 18-34 category, "Tonight" doubled its edge over "Late Show" to 10 percent (319,000 adults 18-34 vs. 290.000) versus the year-ago 5 percent, and "Late Night" increased its lead over "Late Late Show" to 47 percent (280,000 vs. 190,000), up from 22 percent for February 2012.

 

The February sweep concluded during the week of February 25-March 1, with "Tonight" and "Late Night" once again winning their time periods over ABC and CBS in viewers 18-49, total viewers and most other key categories.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 15 weeks in a row and topped "Kimmel" for seven of their eight head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 19 weeks in a row and "Kimmel" for eight of eight weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 21 weeks in a row and prevailed in total viewers for 18 of the last 19 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for eight weeks in a row in viewers 18-49 and five weeks in a row in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of February 25-March 1. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.4/3*

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.2/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers*

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.5 million viewers*

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers

 

* Friday's "Late Night" and the Thursday and Friday "Late Show" were encores.

 

FEBRUARY SWEEP

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating

 

CBS “Late Show,” 0.7

 

ABC “Kimmel,” 0.7

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5

 

CBS “Late Late Show,” 0.4

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.3 million viewers

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.6 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.8/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.7 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.7 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” 0.4

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 

 

 

 

 

 

 
  • Take This Job And

    And I agree suing NBC to leave early would hurt. I’m just saying if my boss treated me like they’ve treated him, I’d walk TODAY!!

  • Gary Middleton

    “If I were Fox maybe I’d take on Leno when NBC fires him for Fallon, and then let my quest for the real host come through. I’d use Leno to be the stable man in the operation but keep on having guest hosts. Eventually I’d have the guest host take over in a year or two, but in the meantime I’d be enjoying fine ratings and a great setup for the next host (how to run things) thanks to Leno and his crew.”

    Pretty inspired idea. Make no mistake though, Brad, there would probably not be fine ratings. Fox is a tough place to do business in late night. They have no network programming after 10, so things really splinter off as you go deeper into the night. Clearance would be a big problem as different affiliates are in different stages of syndication deals. There’s probably a reason they’ve never had a weekday late night hit a quarter of a century into their existence.

  • Douglas in TN

    But he’s #1 with, on average, a 0.8, sometimes a 0.7…those numbers have been dramatically slipping the last few years. He has sunk below where Conan was in that number, partly because the competition is stiff, and part his audience is leaving. Fallon would likely keep that number or something close to that number, perhaps even grow it a little.

    And I imagine many hipper advertisers would sink some money plugging something on a Fallon show…the other night I noticed Leno’s commercials are resembling The Price is Right’s, with ads for geezers.

  • Douglas in TN

    In my local market, the Fox affiliate runs Seinfeld at 11:00, and, most of the time, Jerry, Elaine, Kramer and George often beat Leno, Letterman, and Nightline/ Kimmel.

    Doubtful that would happen with another talk show…and it’s hard for me to imagine the Fox affiliate would make more money with a talk show than a Seinfeld strip.

  • Gary Middleton

    “He has sunk below where Conan was in that number, partly because the competition is stiff, and part his audience is leaving.”

    Jay’s biggest problem is neither of those things. It’s that NBC averages below 1.2 at 10 pm. 20% below what Jay’s prime time show did.

    Conan’s Tonight Show was over 3 years ago, so it’s not an important yardstick. Just about every show on TV except the Big Bang Theory is lower than it was 3 years ago.

  • Take This Job And

    Right, as Gary points out, entering Late night will be a large investment & reorg for Fox, but I’d bet they’re gonna try

  • Douglas in TN

    Question is, though, every time we think one of these shows has bottomed out, they sink further, especially over the summer.

    So, going into 2014, will Leno be #1 with a demo 0.5 or 0.6? As weird as it is for some to claim he’s a “king” with a 0.8, it’s almost laughable to think he’s one with a 0.6. Next summer Dave might sink again to 2 million viewers and a 0.4.

    I still think these rumors were leaked on purpose, and they’re looking at Fallon as a possibility to stop the bleeding of viewers, knowing under Leno the bleeding will continue to drip. It just makes sense.

  • Take This Job And

    I think your key observation isn’t anyone’s numbers show they’re losing bleeding away viewers, it’s just more shows cramming late night, everyone scrambling for a smaller piece of the same pie. I wonder what Fox might put into their 10pm slot, just stay local, & add late night @ 11:35? Or try to develop 5 new shows @ for the 10pm slots. One thing’s sure, don’t put Leno anywhere near prime time

  • Neal

    Take this Job, Jay is showing his appeal despite the awful NBC ratings.

    That’s why Jay is DA MAN! DA KING of late night!

  • Douglas in TN

    And soon to be da-replaced, da-toast, -da-Social Security collecting, da-over.

  • Richard

    ” …the other night I noticed Leno’s commercials are resembling The Price is Right’s, with ads for geezers.”

    I know I’m going off topic again, but this is the problem IMO with this culture, calling the same people who paved the road so we could live fruitful lives “geezers” and “old farts”, and people wonder why the rate of elderly suicide is the highest of any demographic group in the US.

  • Richard

    “Conan’s Tonight Show was over 3 years ago, so it’s not an important yardstick. Just about every show on TV except the Big Bang Theory is lower than it was 3 years ago.”

    I did not know this about the other shows. Thanks for bringing this up Gary.

  • Douglas in TN

    I think I can say that because I’m only a few years younger than Leno and Letterman, I’m almost 60, and often refer to myself as a geezer.

  • Richard

    “That’s why Jay is DA MAN! DA KING of late night!”

    One thing I admire about Jay is how he’s been able to overcome so much adversity in his life. Because of his facial deformity, he was bullied by his peers through out his childhood. The fact that he learned to use humor to deal with bullying and ridicule made him what he is today.

    And despite the odds, the lack of lead ins, the competition (Conan, Kimmel, Letterman) and the insults, he is still on top.

  • bonnie blue

    Call us old geezers, etc., all you want. We are the ones with the money, while tons of younger people are living with their parents into their 30’s, can’t find a job … A sad fact, but true! What are they going to support the sponsors with, as time goes on?

  • Incognito777

    I remember 2 years ago Conan-bots and general Leno haters proclaimed emphatically and matter-of-fact-ly that Jay couldn’t succeed with younger viewers and that when Conan returned with his new show he would mop the floor up with Jay.

    Ha ha! Jay’s still number 1, not just over all, but even in the 18 to 49 prime demo; Conan still pulls squat for ratings; and Leno haters are still proclaiming his demise with fervent surety; as they lose their s–t with wishful thinking.

    It must really gall…I know the hurt burns!

  • Douglas in TN

    Leno is usually tied with, or beaten by, in the so-called important brackets cartoons on Adult Swim, and, some weeks, The Daily Show. I;m sure this is weighing on NBC’s decision too.

    Either Leno or Fallon probably have to address these rumors this week.

  • Douglas in TN

    This is still in my Google news feed…from E!

    “The Peacock network is planning to announce Jay Leno’s retirement from The Tonight Show sometime in the next year, sources confirm to E! News.”

  • Douglas in TN

    From the LA Times, late last year:

    “Ratings show that Leno, 62, is losing his grip on the young adults advertisers seek. Stewart’s “The Daily Show” has a median viewer age of 43 compared with “Tonight’s” 58 (by comparison, CBS’ newsmagazine “60 Minutes,” one of the oldest-skewing shows in prime time, has a median viewer age of 61). And “Daily Show” draws more adults aged 18 to 49 — the demographic most sought by advertisers — than Leno does. “The Colbert Report” looks poised to leap past “Tonight” by that measure soon.

    “Guys like Jon Stewart, Colbert and even [Jimmy] Fallon have changed the standards of late-night comedy, even if their numbers aren’t as high as the old guys’,” said Robert Thompson, professor and director of the Bleier Center for Television and Popular Culture at Syracuse University.”

  • kscottk11

    According to some posters on this site, when and if Jimmy Fallon takes over the Tonight Show, he is the answer and will bring the ratings up and the show back to the dominate #1 it once was.

    I do think Fallon does have the most “up-side” of the current crop of late-night hosts.

    But the NBC Network, first has so many more problems than which host is going to take The Tonight Show into the future. I don’t think NBC is even in the position to make a move like that right now.

    As endlessly discussed on this board, a network lead-in is so important to a Late-Night show’s ratings success. How did NBC do in “February Sweeps”? Didn’t they finish in fifth place?

    Does NBC have any strong programming in development to help build up their future prime time ratings? Does NBC even have the financial resources to spend on programming development? Or did they spend all of their money on the NFL Football package?

    Like NBC needlessly did four years ago with the Tonight Show, they continue butchering their Today Show program.

    I think NBC has a bigger problem with the way they manage their on-air TV personalities.

    Like on the Today show, bye-bye beloved Jane Pauly, and they replace her with Debra Norville. That didn’t work. NBC got lucky and got Katie Couric.
    After Meredith Vieira left Today, along comes Ann Curry who everybody likes. When that didn’t work and ratings fell, they fired Ann.

    I just think it alienated too many would be viewers.

    However you feel about either Leno or Conan on the Tonight Show, NBC went out of their way to make both of these men look bad whether at the same time or separately to fit their so-called programming needs. And they succeeded.

    They almost treat some of their TV talent like “old disposable used tires.”

    I think most of NBC’s ratings free-fall is more because of dumb programming decisions by network mismanagement than personnel talent.

    I think Johnny Carson laid down the blue prints on how to best do the 11:30 Tonight Show. I still think the way he went about it still has the broadest, widest-ranging appeal over the long-haul. The 11:30 hour is still monolog driven.

    Jimmy Fallon, likeable guy, fun show, but does playing his cutesy little “Price is Right” games and doing impressions/sing-a-longs have a long shelf life at the 11:30 hour? If “NBC drops the ball” this time, I don’t think they can recover.

    The CBS 11:30 hour might be a better fit for Fallon. I’m sure CBS executives would love to get Fallon and unload Letterman.

    As I’ve stated before on this site, Late Night TV has become like day-time talk. Too much product. Overkill.

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