Late Night TV Ratings For February 25-March 1, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 7th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FEBRUARY SWEEP, WHILE STRETCHING THEIR MARGINS OF VICTORY

 

 

‘TONIGHT’ INCREASES ITS ADVANTAGE OVER ‘Late Show’ IN VIEWERS 18-49 VS. BOTH THE YEAR-AGO SWEEP AND THE MOST RECENT SWEEP IN NOVEMBER

 

FOR THE FEBRUARY 2013 SWEEP, ‘LATE NIGHT’ ALSO STRETCHES ITS MARGIN OVER ‘LATE Late Show’ VS. BOTH FEBRUARY 2012 AND NOVEMBER 2012

 

JAY AND JIMMY ALSO OUT-DELIVER ABC’S ‘KIMMEL’ AND ‘Nightline’ RESPECTIVELY IN 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

 

UNIVERSAL CITY, Calif. – March 7, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 for the February sweep versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key measures, with “Tonight” increasing its 18-49 margin over "Late Show" versus both the year-ago February sweep and the most recent sweep month of November 2012.

 

At 12:35 a.m. ET, NBC’s "Late Night with Jimmy Fallon" also took the sweep over CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" and also stretched its margins over "Late Late Show" versus both the year-ago sweep and the November 2012 sweep. Jimmy delivered bigger audiences than ABC’s "Nightline" in their common half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

In "live plus same day" results for the 28-night sweep from Nielsen Media Research, "Tonight" averaged a 0.8 rating in adults 18-49 and 3.5 million viewers overall and "Late Night" earned a 0.5 in 18-49 and 1.7 million viewers overall.

 

For the February sweep, "Tonight" beat "Late Show" by an 8 percent margin in viewers 18-49 (with 1.003 million adults 18-49 vs. 929,000, "live plus same day"), up from a 2 percent margin for Jay in February 2012 and up from a 6 percent advantage in November 2012. For the month, "Tonight" also out-delivered ABC's "Kimmel" by a 12 percent margin (1.003 million adults 18-49 vs. 898,000). In total viewers, Jay averaged 3.510 million viewers to top Dave (3.292 million) by a 7 percent advantage and Jimmy Kimmel (2.531 million) by a 39 percent margin.

 

At 12:35 a.m. ET for the sweep, "Late Night" outscored "Late Late Show" by an 18 percent margin in viewers 18-49 (with 646,000 adults 18-49 vs. 546,000), up from a 13 percent edge in February 2012 and up from a 14 percent margin in November 2012. In total viewers, Jimmy averaged 1.663 million viewers to top "Late Late Show" (1.577 million) by a 5 percent advantage.

 

In the adult 18-34 category, "Tonight" doubled its edge over "Late Show" to 10 percent (319,000 adults 18-34 vs. 290.000) versus the year-ago 5 percent, and "Late Night" increased its lead over "Late Late Show" to 47 percent (280,000 vs. 190,000), up from 22 percent for February 2012.

 

The February sweep concluded during the week of February 25-March 1, with "Tonight" and "Late Night" once again winning their time periods over ABC and CBS in viewers 18-49, total viewers and most other key categories.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 15 weeks in a row and topped "Kimmel" for seven of their eight head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 19 weeks in a row and "Kimmel" for eight of eight weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 21 weeks in a row and prevailed in total viewers for 18 of the last 19 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for eight weeks in a row in viewers 18-49 and five weeks in a row in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of February 25-March 1. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.4/3*

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.2/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers*

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.5 million viewers*

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers

 

* Friday's "Late Night" and the Thursday and Friday "Late Show" were encores.

 

FEBRUARY SWEEP

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating

 

CBS “Late Show,” 0.7

 

ABC “Kimmel,” 0.7

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5

 

CBS “Late Late Show,” 0.4

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.3 million viewers

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.6 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.8/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.7 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.7 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” 0.4

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 

 

 

 

 

 

 
  • bonnie blue

    When you think about it, all these guys we like to argue over are rich, rich, rich … they’ll all do fine one way or another. I’m hoping Jay will write another memoir whenever he leaves the show, and discuss exactly what has gone down. I think it would be fascinating. Jay will probably work in Vegas until he drops dead, after he leaves NBC. I like Jimmy Fallon, BTW, but do not feel he can hold Jay’s audience … he’s cute and likeable, but he’s not Jay. When Jay goes, I’m done watching late-night, per se.

  • Douglas in TN

    Bonnie…I agree on several points. One, these guys are richer than most will ever be…so there’s no need to worry about them.

    Secondly, although Jay will probably not get as good of a gig on television, he could make a killing on the tour circuit, beyond Vegas. Believe it or not, I would buy a ticket, because the Leno on stage is a far, far cry from the Leno on television on his show.

  • bonnie blue

    Douglas, my son saw Jay during a charity appearance in New England a couple of years ago, and said that in person, Jay was so hilarious that my son laughed until he literally cried. He said he would go see him again in a minute. Jay will work forever because he loves to work … and connects with a lot of people. We love him … our 15 yr. old grandchild loves him!

  • Douglas in TN

    You’re right on that. That has been my beef, to borrow a phrase from Leno, about him. He is two completely different persons, on his show and off.

    Back in the early 1990s we saw him in a show, and he was hysterical. It puzzled me, then, to turn on his Tonight Show and see a different guy. Like others have said, he turns the funny off when the camera turns on.

  • bonnie blue

    Douglas, I guess I’d like him either place because I love his show! I think he’s been even looser and funnier the last year … maybe because he is nearing the end of his TV career, and does what he wants!

  • Gary Middleton

    KS, since that mismanagement spans not just several programming eras but even ownership eras, I suggest maybe it’s just a natural consequence of presiding over a gig that a lot of people want.

    When ABC replaced Peter Jennings it took several tries and they never got back to #1, while apparently some real bitterness festered involving Charlie and Diane about how it all went down. The news department once led by Jennings/Koppel/Brinkley went through some rocky times.

    Come to think of it, the Tonight Show even crashed and burned in the transition between Steve Allen and Jack Paar. People forget there was a Wilton North Report scale of disaster that succeeded Steve Allen called “America Tonight”.

  • Neal

    Bonnie, I agree! If Leno leaves late night I’m done with late night as well!

  • kscottk11

    “Believe it or not, I would buy a ticket, because the Leno on stage is a far, far cry from the Leno on television on his show.”

    Douglas, those are two different audiences. Leno plays to his target audience. People who pay to see Leno’s stage shows probably want to see a much edger show.

    People tuning in nightly to watch Leno’s Tonight Show generally don’t want to be beaten over the head nightly with strong, opinionated, abrasive humor. His Late Night viewing public generally doesn’t want to go to sleep pissed-off or annoyed. I think Leno is purposely non-offensive on the Tonight Show.

  • anonymous

    From an old article:

    Appearing live, he says, “is still really the only measure of finding out what works. Like last month, I took a gig at Oral Roberts University. Jokes I do on The Tonight Show are too racy for that place. “I just wanted to see if I could do it, if I could gear my act to the specific audience that I’m playing to,”

    “When I talk to young comics nowadays, a lot of them say, `I just want to do colleges’ or `I’m only doing hip jazz clubs.’ Well, if you’re a comic you should at least make an attempt to make everybody laugh. Different groups find different things funny. Not a lot of people find everything funny.”

    He’s never “worked blue,” using dirty words to shock or titillate his audiences. “It’s not that I’m a great moralist, but I find it limits my audience,” he says. “I have nothing against guys that work dirty, nothing at all. “If I look out and I see a mom, a dad, a teenage son and a grandma, and they all laugh at the same joke, that’s pretty good. I can gear my act to any one of those people, depending on the audience I’m playing to, and that’s OK too.”

  • bonnie blue

    anonymous, Jay Leno is just plain smart! There are many comedians that I see a few minutes of, and think, “wow, he/she’s hilarious!” So I tune in their specials on HBO … and they get so filthy that I can’t stand to watch them. Think Chris Rock, for example. I’m no prude but I just don’t want to hear it. I love that Jay can be hilarious without going there. What somebody else finds funny is their business.

  • Gary Middleton

    Very well said, ks.

  • bonnie blue

    Agree also, ks.

  • Gary Middleton

    Leno’s live stand up act is worth seeing but has understandably degraded since he hosts Tonight about 220 nights a year. It’s no longer in the same league as a full timer like Seinfeld.

    One of the interesting prospects about the end of Leno’s Tonight Show is the extent to which he might dive back into developing an act and how much of that we’ll get to see in the guest chairs of Arsenio, Ferguson, and Fallon.

  • bonnie blue

    Gary: Leno’s live stand up act is worth seeing but has understandably degraded since he hosts Tonight about 220 nights a year. It’s no longer in the same league as a full timer like Seinfeld.

    ***********************

    When was the last time that you saw either of these comics live? Seriously? Jay performs in Vegas many, many weekends, so has not been “degraded” by his TV performances (which I love, BTW.) Seinfeld just appeared in Durham a few weeks ago; his reviews were not great, just okay. Critic said he didn’t have the same “edge” that he used to … What has DEGRADED him?

  • GARebelman

    Has JC made a prediction with last week’s numbers yet? Wonder if Kimmel will win anything despite the other two being in repeats.

  • Gary Middleton

    “When was the last time that you saw either of these comics live? Seriously?”

    Within the last 7 months.

    “Jay performs in Vegas many, many weekends, so has not been “degraded” by his TV performances (which I love, BTW.)”

    “Seinfeld just appeared in Durham a few weeks ago; his reviews were not great, just okay. Critic said he didn’t have the same “edge” that he used to … What has DEGRADED him?”

    Not much, he’s really phenomenal. No disrespect to one critic in Durham.

  • Gary Middleton

    To clarify, I meant I have seen both Leno and Seinfeld live within the last 7 months.

  • Diana Santiago

    Interesting discussion about Jay Leno’s stand-up. I’m wondering how many of you have seen a recent performance by Leno outside The Tonight Show.

  • Douglas in TN

    Wonder if Letterman will discuss it tonight, or if he’ll discuss Mayor Bloomberg getting his carbonated butt handed to him by a court today.

  • Badlands

    I saw Jay Leno live in the mid 80s (when I was just barely in the coveted demo) and thought he was fantastic. He was my favorite guest host on the Tonight Show and second favorite guest on Letterman’s Late Night (after Teri Garr). Now, I only watch parts of his show maybe a few times a month, while I’ve probably seen over half the Letterman shows he’s ever done (I started watching in high school).

    I know everyone has different taste and I don’t intend to insult people who like him, but the word I think to describe Leno today is “milquetoast.” His monologue is clearly the strong point, but most of his jokes I find mildly amusing instead of laugh-out-loud funny. I don’t care for any of his comedy segments, with the exception of “Headlines,” which, of course, is based on Letterman’s “Small Town News.” I found Jay-Walking incredibly annoying. Yeah, it’s hilarious to show all the stupid people in America, while editing out the non-idiots. I guess it makes viewers feel smart or something.

    After 20+ years, he’s still not a very good interviewer. His segues between topics are often terrible. Dave can move organically between topics the guest has pre-planned stories about, while Jay’s are far more awkward (like leading a witness, instead of asking questions that will bring out the story).

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