Late Night TV Ratings For February 25-March 1, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 7th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FEBRUARY SWEEP, WHILE STRETCHING THEIR MARGINS OF VICTORY

 

 

‘TONIGHT’ INCREASES ITS ADVANTAGE OVER ‘Late Show’ IN VIEWERS 18-49 VS. BOTH THE YEAR-AGO SWEEP AND THE MOST RECENT SWEEP IN NOVEMBER

 

FOR THE FEBRUARY 2013 SWEEP, ‘LATE NIGHT’ ALSO STRETCHES ITS MARGIN OVER ‘LATE Late Show’ VS. BOTH FEBRUARY 2012 AND NOVEMBER 2012

 

JAY AND JIMMY ALSO OUT-DELIVER ABC’S ‘KIMMEL’ AND ‘Nightline’ RESPECTIVELY IN 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

 

UNIVERSAL CITY, Calif. – March 7, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 for the February sweep versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key measures, with “Tonight” increasing its 18-49 margin over "Late Show" versus both the year-ago February sweep and the most recent sweep month of November 2012.

 

At 12:35 a.m. ET, NBC’s "Late Night with Jimmy Fallon" also took the sweep over CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" and also stretched its margins over "Late Late Show" versus both the year-ago sweep and the November 2012 sweep. Jimmy delivered bigger audiences than ABC’s "Nightline" in their common half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

In "live plus same day" results for the 28-night sweep from Nielsen Media Research, "Tonight" averaged a 0.8 rating in adults 18-49 and 3.5 million viewers overall and "Late Night" earned a 0.5 in 18-49 and 1.7 million viewers overall.

 

For the February sweep, "Tonight" beat "Late Show" by an 8 percent margin in viewers 18-49 (with 1.003 million adults 18-49 vs. 929,000, "live plus same day"), up from a 2 percent margin for Jay in February 2012 and up from a 6 percent advantage in November 2012. For the month, "Tonight" also out-delivered ABC's "Kimmel" by a 12 percent margin (1.003 million adults 18-49 vs. 898,000). In total viewers, Jay averaged 3.510 million viewers to top Dave (3.292 million) by a 7 percent advantage and Jimmy Kimmel (2.531 million) by a 39 percent margin.

 

At 12:35 a.m. ET for the sweep, "Late Night" outscored "Late Late Show" by an 18 percent margin in viewers 18-49 (with 646,000 adults 18-49 vs. 546,000), up from a 13 percent edge in February 2012 and up from a 14 percent margin in November 2012. In total viewers, Jimmy averaged 1.663 million viewers to top "Late Late Show" (1.577 million) by a 5 percent advantage.

 

In the adult 18-34 category, "Tonight" doubled its edge over "Late Show" to 10 percent (319,000 adults 18-34 vs. 290.000) versus the year-ago 5 percent, and "Late Night" increased its lead over "Late Late Show" to 47 percent (280,000 vs. 190,000), up from 22 percent for February 2012.

 

The February sweep concluded during the week of February 25-March 1, with "Tonight" and "Late Night" once again winning their time periods over ABC and CBS in viewers 18-49, total viewers and most other key categories.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 15 weeks in a row and topped "Kimmel" for seven of their eight head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 19 weeks in a row and "Kimmel" for eight of eight weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 21 weeks in a row and prevailed in total viewers for 18 of the last 19 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for eight weeks in a row in viewers 18-49 and five weeks in a row in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of February 25-March 1. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.4/3*

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.2/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers*

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.5 million viewers*

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers

 

* Friday's "Late Night" and the Thursday and Friday "Late Show" were encores.

 

FEBRUARY SWEEP

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating

 

CBS “Late Show,” 0.7

 

ABC “Kimmel,” 0.7

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5

 

CBS “Late Late Show,” 0.4

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.3 million viewers

 

ABC “Kimmel,” 2.5 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.6 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.8/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.7 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.7 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” 0.4

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 

 

 

 

 

 

 
  • Neal

    I’ve seen a Seinfeld stand up routine on video and there is no comparison. Leno blows Seinfeld away!

  • jcfreder

    PROJECTIONS – WEEK of 3/4/13

    TOTAL VIEWERS
    Jay 3.01M (in repeats)
    Dave 2.79 (in repeats)
    JKL 2.65

    18-49
    JKL .72
    Jay .65
    Dave .64

  • GARebelman

    Monday March 11th 56 metered markets:

    Deception 2.5/4
    Hawaii 5-0 4.3/7 (R)
    After the Rose 8.1/14

    Leno 3.3/8 2.2/6
    Letterman 2.7/6 2.1/6
    KImmel 2.5/6 1.7/5 (R)
    Nightline 1.4/4
    Fallon 1.5/5 1.2/4
    Ferguson 1.3/4 0.9/3

  • Ann

    I think the rumors may be true that Fallon is going to take over TTS in 2014. IIRC Jay’s contract negotiations in the past came up in February which coincides with when the rumors began. I’ve also noticed that Jay has been making cracks more and more the last month or so about his bosses being a-holes in various ways.

    No real denials of the rumors last night from Jimmy or Jay. The only thing was that when Jay came out he said to the audience, “You look surprised to see me.”

    Jimmy made a joke about the rumors about his future are true–he’s taking over for Joy Bahar on The View (joke).

    I think Howard Stern taken over for Fallon would be a disaster. I don’t think Tina Fay would be interested in hosting LN. I think that would be a step backwards for her.

  • Ann

    Oops–Tina Fey I meant

  • Douglas in TN

    I agree that Stern at 12:30 would be a disaster, largely for this reason…the 12:30 shows are, sort of, second string for the 11:30 shows…and Howard Stern plays second string or fiddle for nobody.

  • Gary Middleton

    Thanks, GAR. It’s almost as though some people tuned in to see what Jay would say about the rumors.

    0.4 for Conan last week.

  • Gary Middleton

    “the 12:30 shows are, sort of, second string for the 11:30 shows…and Howard Stern plays second string or fiddle for nobody.”

    Except to the extent that radio is second fiddle to all of show business.

  • Gary Middleton

    FWIW, a guy I know in the Leno camp genuinely believes they are going to be there another couple of years.

    I can’t imagine how that’s possible at this point. NBC didn’t say anything particularly kind about Leno in response to the rumors. And the idea that they would come to some agreement that Fallon will take over in __ years would cause too much eye rolling. Unless NBC decides it just doesn’t care whose eyes are rolling.

  • Aaron

    I wonder what Stern would do if he took over Late Night. He is a very skilled interviewer, in my opinion, so that would be covered well. But I don’t think he would have time to divide his time between a radio program and a late night talk show.

  • Gary Middleton

    “But I don’t think he would have time to divide his time between a radio program and a late night talk show.”

    He would give up radio like Larry King did, imo. He doesn’t seem to enjoy the radio that much anymore, and often does fewer than 10 shows a month.

  • Adam

    I think Leno will leave The Tonight Show. I noticed NBC gave a very soft denial. I bet they are planning the announcement right now in Burbank as we speak.

  • Douglas in TN

    I wondered how one could get Leno’s eyes off a teleprompter and his blue and cue cards…Halle Berry found the answer…

    “The 62-year-old host looked like he was having a hard time concentrating and couldn’t help stealing glances at Halle’s ample assets — and who could blame him? The star didn’t hold anything back last night, and since she has an affinity for bearing her breasts in sexy dresses on the red carpet, her latest look comes as no surprise.”

  • Brad

    Leno does well. He doesn’t bring anything new to the table but he can be enjoyable. I think he’s the most stable of the whole bunch. His show is just enjoyable while all the other shows are hit or miss. He doesn’t do anything daring but he never tries to offend anyone to the extent of other hosts. I really appreciate how he doesn’t use language or crude humor to get a laugh. I think he is underrated in those regards.

    As for stand up, my understanding in the quickest summary is that Leno will take a good joke from the Tonight Show and elaborate on it more. He said this in an interview a year ago when talking about doing stand up versus television.

  • lancelot48

    I’ve enjoyed watching Leno for many years. Don’t really know why but I feel comfortable. I also enjoy Craig Ferguson for his off the wall humour. I find both not really mean and vindictive which, I find refreshing.
    Letterman, is good, but he seems to have a chip on his shoulder, which I don’t find relaxing. Kimmel is not my type. Sounds sad sack.
    As for Stern. He seems popular, in the US but I equate him with Donald Trump… successful but a blowhard.

  • Ananthapadmanabhan

    How the hell can howard replace jimmy? People are saying leno, 62 is too old for tonight show. Stern ,59 can host a late night show which heavily relies on younger audience and very old people. I don’t see a way in hell that this could happen.

  • anonymous

    A quote from Howard Stern on taking over for Fallon:

    “First of all, what an insult, like, all the years of my career. I’m like, the biggest guy in radio, I’ve done film, I’ve done television,” Stern exclaimed on “The Howard Stern Show.” “I mean, they act like I’m some kind of f—— beginner or something. Maybe if I’m really nice to NBC they’ll let me take over Carson Daly’s show at like 2 o’clock in the morning.”

    Not only did Stern think the rumor about himself was rude, but he also didn’t appreciate the notion that NBC may be replacing Leno.

    “I was asking some of the [NBC] executives, when I was down there doing ‘AGT’ and I was like you guys don’t respect Jay at all, do you? They go ‘We’re not firing him!’ That’s what they said to me, so I don’t know how any of this is true…I don’t know. I want to say ‘no comment’. I want to keep it going.”

    Stern then kindly pointed out that Fallon likely makes “about a tenth” of his own salary…

  • JB

    Yup Stern’s comments pretty much echoed what I thought about all this talk. Sure Late Night is a good franchise but do people really think an established industry icon like Stern will take that gig when it’s not even the 1st or 2nd biggest show in late night television?

  • GARebelman

    Wed March 13th 56 metered markets:

    Chicago Fire (R)2.5/4
    CSI (R) 4.7/9
    Nashville (R) 2.2/4

    Leno 3.1/7 2.3/6
    Letterman 3.1/7 2.2/6
    Kimmel 1.9/5 1.2/3 (R)
    Nightline 1.0/3
    Fallon 1.6/5 1.3/5
    Ferguson 1.3/4 1.0/4

  • Gary Middleton

    “do people really think an established industry icon like Stern will take that gig when it’s not even the 1st or 2nd biggest show in late night television?”

    There was a time when, if you asked if an “established industry icon like Stern” would take a TV talent show judging gig, it too would have been meant rhetorically.

    Anonymous, do you know any more about the context of Stern’s remarks about Leno? He has been on an anti-Leno crusade for 2 decades, why does he “not appreciate the notion that NBC may replace Leno?”

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