Wednesday Final Ratings: 'Survivor' and 'American Idol' Adjusted Up

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March 7th, 2013

Survivor Kill or Be Killed

American Idol and Survivor were each adjusted up a tenth among adults 18-49 versus the preliminary Wednesday broadcast ratings.

Final broadcast primetime ratings for Wednesday,March 7, 2013:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX American Idol (8-10PM) 3.8/10 12.84
CBS Survivor 2.6/7 9.58
ABC The Middle -R 1.6/5 5.91
NBC Whitney 1.3/4 3.83
CW Arrow - R 0.4/1 1.77
8:30 ABC The Neighbors 1.7/5 5.74
NBC Whitney - R 1.0/3 2.87
9:00 ABC Modern Family - R (9-9:31PM) 2.1/5 6.16
CBS Criminal Minds - R 1.6/4 6.85
NBC Law & Order: SVU - R 1.1/3 4.27
CW Supernatural - R 0.4/1 1.08
9:30 ABC Suburgatory (9:31-10PM) 1.7/4 4.60
10:00 CBS CSI - R 1.4/4 6.73
NBC Chicago Fire - R 1.0/3 3.94
ABC Nashville - R 0.9/3 3.20

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

  • Paul

    @Dan…not worried about – just disappointed that a great new show like
    Vegas will be cancelled because it’s on the wrong network. Vegas beats
    Chicago F & Nashville by double or triple the viewers & several 10s in
    the demos but will be canceled!

  • Anna Bones Clarkwood

    I do not think Idol will be the last standing of shows on the air today aka this 2012-2013 season.

    Personally, during s10, I thought “20 easily” maybe even “forever”. However, Idol keeps dropping, meaning it hasn’t stabilized & found it’s basement yet.

    So, I’m thinking s15 or s16 will be it’s last, or thereabouts. Meaning, 3 or 4 more seasons.

    Shows that are on the air NOW that should be able to last that (4+yrs) long, in general rank of most to least but still “likely”:

    Saturday Night Live – this show will outlast basically anything out there.
    The Big Bang Theory – No Explanation needed.
    The Simpsons/Most of Animation Domination – Only stops if they want to.
    Grey’s Anatomy – Old guard contracts can be let go for New Members.
    Two and a Half Men – Still a top tier demo getter so the expense of the 3 cast members is well worth it.
    NCIS & NCIS LA – CBS loves these shows & would not introduce another spinoff if they thought it would ruin the franchise.
    The Middle/Modern Family – Top comedy performers on ABC that repeats well & still decently young.
    Vampire Diaries – Top performer on CW & still young but established.
    Person Of Interest – CBS will get 2 more years probably 3 or 4 at least.
    The Voice – it’s on NBC so they need the cheap hours.
    2 Broke Girls – CBS will get 2 more years probably 3 or 4 at least.
    Criminal Minds – Has yet to hit 10 years but still very solid.
    Castle – Starting to get ppl thinking bubble, but I still think it’s certain.
    L&O SVU – Repeats very well, on NBC, only issue is expense of Mariska esp.

    So, that’s 16+ shows that are airing this season, just on the 5 broadcast networks, that should be able to be on the air after AI leaves. Not to mention the reality non singing shows b/c I don’t follow them. To name a few that seem strong “enough”: Survivor/Amazing Race/DWTS/Bachelor/Biggest Loser/At least 1 of Gordon Ramsey’s Cooking shows/Shark Tank/Celebrity Apprentice.

  • Tested

    Let’s see..American Idol handly beats everything last night and it’s called a flop? Ha!
    It is not the juggernaught it once was but it is still a big hit show.

  • Ellen


    Chicago Fire’s last episode was a 2.0. Vegas’ last episode was a 1.5. So what are you on about? Not to mention that Vegas has a great lead-in with the NCIS duo, two of the highest rated dramas on TV.

    As for Vegas being on the wrong network, on what other network would a police procedural starring aging leads chewing on segregation scenery be successful?

  • Holly


    Vegas beats Chicago F & Nashville by double or triple the viewers & several 10s in the demos but will be canceled!

    Since the new year:
    Nashville: 2.1, 2.2, 1.9, 1.7, 1.8, 1.6
    Chicago Fire: 2.4, 2.2, 2.1, 1.9, 1.9, 1.9, 2.0
    Vegas: 1.6, 1.6, 1.9, 1.5, 1.5

    Tell me again how Vegas is doing better in the demo?

    Vegas is significantly better in total viewers (not triple by any stretch), but total viewers are only good for PR.

  • CookyMonzta

    Posted March 7, 2013 at 4:03 PM
    “Rob R hit right on the button. AI may be dying in that no show will last forever but I would bet it outlast’s any other prime time show currently on. It will make it to 20 years easily.”

    That remains to be seen, fat chance though it may be.
    When does Ryan Seacrest’s contract run out? I don’t think he will renew next time, because he has plenty of work (and money) already and has nothing to lose by leaving Idol; and when he does, the dominoes are likely to fall even more if they haven’t found a replacement who knows how to build suspense, and in newer ways that don’t have the viewer asking, “Haven’t we seen this before?”

    And when does Randy Jackson’s contract run out? The other 2 (Paula Abdul and Simon Cowell) were not afraid to walk away; and Cowell couldn’t wait to jump ship after he fulfilled the terms of the settlement with Simon Fuller. I wouldn’t be surprised if Randy is fast becoming bored himself. If his contract runs through 2014, he’ll jump ship the sooner he hears that one of the episodes drew 9.9 million or fewer viewers. I’ll even wager that Nigel Lythgoe will jump ship again, this time for good.

    I don’t think they can (or will) go 20 years. More likely, NCIS has the potential to go 20 years. They’re in their 10th season, and their viewership keeps going UP (almost unheard of for a show on TV this long, especially today), and they’re on their way to finish the season at #1 for the first time. If they succeed, and repeat as the #1 show of 2014, they could very well make it all the way to 2020, if they don’t start burning out as fast as Idol is right now.

  • Jackson

    Whitney can’t beat a repeat of The Middle… Her show is over. I don’t understand why did they renew her in first place.

  • PurpleDrazi

    I’m glad to see The Neighbors hanging in there.

    Look, there is nothing special about the concept or the writing…it is average at best. However, Jami Gertz is just flat out acting the H*LL out of her roll. The guy who plays her husband and the woman who plays the alien wife are quite good as well. They are taking mediocre material and making it work.

  • Michael1

    American Idol is also no longer productive. No contestant from the past 8 seasons had had any hits beyond songs that aired on the show itself. Yes, Kelly Clarkson and Carrie Underwood continue to be forces within the music industry, but they do not depend upon American Idol for their success. Dave Krieg continued to play in the NFL after his Alma Matter, Merton College, closed its doors. Until AI produces more output, it may be worth considering shutting it down.

  • Michael

    Michael, that doesn’t make sense. If a song is produced by AI (I.e. Home by Phillip Phillips) and is HUGE, it doesn’t count? It sounds productive to me!

  • PurpleDrazi

    It is extremely unlikely that Idol will last 20 years but I do agree it will be around for a few more seasons. (unfortunately)

    Of all the shows on Primetime right now, only NCIS has the potential to go 20 years. The problem is Mark Harmon. I don’t see him wanting to go on another 10 years and once he leaves that show will go downhill fast. They may try a season without him but it won’t do well. Nothing against the other actors on the show who are very popular but let’s face it…Harmon *is* NCIS. I have a feeling the next time contract negotiations come around for that show things will get VERY interesting…

  • Michael1


    The purpose of AI is for contestants to “spread their wings” once they leave the show. Yes, “Home” was a huge hit, but why go through the whole process to find some talent who can only succeed when he’s on the show? Why not just have Chris Colfer sing it on “Glee” and then release that as a single?

  • CookyMonzta

    @Michael, @Michael1:
    The problem for Idol today is that it is more of a roll of the dice than ever for the winner to have a hit and to have longevity. Phillip has a hit single and Scotty has a hit album. It remains to be seen how their follow-ups fare, to determine whether they have any potential for longevity (that is, more than 5 years at the top tier or on a major label).

    Lee is one and done on a major label, and is back on an indie label (I always thought he would have fared better as a leader of a band), and it looked as though all of Season 9 were thrown under the bus before the finale. Kris was either dropped from his major label (if I heard correctly), or is one album away from being dropped, and last I checked, even David Cook (!) got dropped.

    Cook and Kris are probably the most significant signs of the waning potential for longevity that the most recent winners have. For those who came before the 7th season, some have longevity, some have shaky longevity though they’re still around making music for major labels, and others before or during the 7th season have gone into other areas, like acting. But it doesn’t look as rosy for the contenders who came after the 7th season. Even Adam is losing his mojo, and might have to consider his 2nd option (acting).

    These days, as opposed to the past, except maybe for the winner, some industry fat cats frown upon anyone who came out of the ranks of American Idol. Most of the young artists today who are hitting big, never auditioned; and if they did, they didn’t get much or any facetime before they got the boot.

  • CookyMonzta

    Bottom line: The potential for success is much lower than it was in years past. Season 5 was most definitely the high point…

    …Now, with NCIS, you could be right; the show will probably live or die with the presence of Mark Harmon. But so long as he stays on, there’s a big potential for the show to ride out this decade…

    …As for Idol, I don’t see Ryan Seacrest renewing his contract. Someone is going to be on their knees begging him to re-up, if viewership sinks to 9.9 million or less for at least one episode (possibly next year) before contract discussions come up.

  • Michael1


    No, it’s not too late for either Phillip or Scotty. If they can achieve follow-up success, it may revive the show. I compare it to “Saturday Night Live.” Everyone wants to say they saw Bill Murray get his start, but no one says that about Dana Carvey.

  • NCIS Fan

    NCIS wont last 20 seasons..Mark Harmon signed a one season
    deal for ’13-’14. Mr Harmon will be 62 in September dont see him doing the show til hes 71 ! Possibly another season or two after next and that will be that.

  • charmedcraft

    great repeat #s for Arrow & SPN

  • CookyMonzta

    @NCIS Fan
    >Posted March 8, 2013 at 9:37 AM
    @NCIS wont last 20 seasons..Mark Harmon signed a one season
    deal for ’13-’14. Mr Harmon will be 62 in September dont see him doing the show til hes 71 ! Possibly another season or two after next and that will be that.

    It will all depend on who can fill his shoes when or if he decides to retire. He was already a household name before NCIS hit the airwaves in 2003. But some shows have a way of turning a nobody into a somebody. Maybe whoever replaces him in the role of Chief Special Agent can keep it going…

    …Then again, they could always promote his character to NCIS Director, where his workload is reduced and it becomes a recurring role, where he’d only have to appear in perhaps 5 or 6 episodes.

    If not Dancing with the Stars’ Tuesday results shows, NCIS may have been a factor in the decision FOX made to move Idol from Tues/Wed. to Wed./Thurs. I saw the potential for NCIS to catch Idol in 2009, when it went from outside the top 10 in the 2008 season to number 5 in 2009. Of course, they needed Idol to lose a bit of its mojo.

    Which makes it inexplicable how one show can lose its mojo after 10 years (a ton of it in the last 3), while another keeps picking up steam after 10 years.

  • Cool Breakers

    @ Jackson

    The Middle is a stronger performer than Whitney and is two years older than it. You’re reaching there searching for a negative.

    @ 728huey

    Actually in Chicago, the Blackhawks local ratings have been huge the last few years and this season they’re hitting highs with this streak. The Blackhawks are outdrawing the Bulls by a wide margin. The Bears are #1 like any market in this country for football but the Blackhawks have rose to be the #2 team in the city currently passing up the Cubs.

    I can see both Miami and Chicago having an impact since both teams score between 8.0-15.0 for their games locally this season.

  • Diane

    The producers of American Idol had decided to follow J.C.Penny CEO Ron Johnson ‘s formula for success. Meaning, take a successful product . Slice it , dice it , add all new ingredients and see if it floats. Now we’re hearing the death rails of both as they sink into oblivion.

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