ABC’s ‘Red Widow’ Surges in L+3 Playback
via press note:
Based on the first 3 days of TV playback (Live + 3 Day Ratings), ABC’s Sunday debut of Red Widow (on 3/3/13 from 9-11pm) grew over its Live +Same Day numbers by 1.7 million viewers (7.135 million to 8.850 million) and by 27% in Adults 18-49 (1.5 rating to a 1.9 rating). As a result in its time period, ABC’s Red Widow caught NBC’s 2-hour season premiere of Celebrity Apprentice in Adults 18-49 (1.9 rating each) and widened its Total Viewer lead over the NBC unscripted series to 3.1 million (8.850 million vs. 5.739 million), up from 2.0 million in the next-day numbers. In the preliminary L+SD ratings, Celebrity Apprentice held a 2-tenths advantage over Red Widow in Adults 18-49.