ABC's 'Red Widow' Surges in L+3 Playback

Categories: Network TV Press Releases

Written By

March 8th, 2013


via press note:

Based on the first 3 days of TV playback (Live + 3 Day Ratings), ABC’s Sunday debut of Red Widow (on 3/3/13 from 9-11pm) grew over its Live +Same Day numbers by 1.7 million viewers (7.135 million to 8.850 million) and by 27% in Adults 18-49 (1.5 rating to a 1.9 rating). As a result in its time period, ABC’s Red Widow caught NBC’s 2-hour season premiere of Celebrity Apprentice in Adults 18-49 (1.9 rating each) and widened its Total Viewer lead over the NBC unscripted series to 3.1 million (8.850 million vs. 5.739 million), up from 2.0 million in the next-day numbers. In the preliminary L+SD ratings, Celebrity Apprentice held a 2-tenths advantage over Red Widow in Adults 18-49.

  • Oliver

    I love ABC press releases. 27% is a “surge”, apparently.

  • eridapo

    ABC… Please just admit that Red Widow is a loser and will not be in your schedule next year…

  • PurpleDrazi

    The writing for these press releases is much better than the writing for many of their shows!

  • BL


    Agreed! This show needs to get cancelled!

  • Christian

    Don’t all shows “surge” on L+3? lol

  • EatMorePez

    And when Red Widow is canceled in 2 months, fans of the show will throw this press release back in ABC’s face.

  • BigBrotherFan

    This did what 666 Park Ave did on a regular episode.

    ABC WAKE UP! No matter how you chalk it up-IT’S A DUD!

  • Dan

    Red Widow is lucky enough to only have 8 episodes, 2 of which have aired already, the remaining 6 will burn through quickly and the show will be forgotten about.

  • zerg

    +0.4 is a “surge”? C’mon…

  • rob60990

    omg ABC, that’s not even a 2.0 rating. Calm yourselves.

  • Masterbreel

    Haha, the ABC press releases are best! It is more thrilling than most of its shows :P

  • MichaelChickless

    Does this mean it will only be slightly cancelled?

  • Fred

    A 1.9 for a heavily promoted brand new drama is dreadful.
    Tried watching the first ep, but fell asleep 30 min before it ended. I have no desire to watch anymore. Just too depressing and boring.

    I feel terrible that 666 PARK AVE couldn’t make it. Now thats a show that never bored me. I hope ABC will air the 4 remaining eps soon.

  • Anonymous

    It’s looking like there will not be a 2nd season. Bad news for the fans.

  • MichaelChickless

    Anonymous, my ‘slightly cancelled’ comment was meant to be akin to being slightly pregnant.

  • BoB

    Gotta love @PurpleDrazi
    “The writing for these press releases is much better than the writing for many of their shows!”
    Still, why all the other invective over a little puffery in a press release when TV itself isn’t real?

  • Ray

    “As a result of this surge, ABC will be announcing the cancellation of Red Widow three days later than we would otherwise, so that the show’s legion of DVR followers won’t miss out on the news.”

  • Neil

    OK ABC I believe you :-D

  • The Original J

    This press release reads like a North Korean news report.

  • bl

    I bet that the staff is required to do press releases.

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