Cable News Ratings for Thursday, March 7, 2013

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March 8th, 2013


Live + Same Day Cable News Daily Ratings for Thursday, March 7, 2013

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,284            252            501
CNN         410            136            189
MSNBC         443            123            191
CNBC         197             46             93
FBN           59             12             28
HLN         495            170            282
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,369            363            802
CNN         620            164            265
MSNBC         861            239            406
CNBC         291            110            162
FBN           64             16             27
HLN         791            285            450
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,299            337            650
CNN Early Start/Starting Point         273            103            160
MSNBC Morning Joe         441            138            199
CNBC Squawk Box         139             23             69
HLN Morning Express w/ Meade         199            111            136
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,932            276            642
CNN SITUATION ROOM         544            146            226
MSNBC HARDBALL WITH C. MATTHEWS         783            193            296
CNBC FAST MONEY         211             20             84
HLN EVENING EXPRESS         760            228            389
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,130            301            675
CNN SITUATION ROOM         513            170            205
MSNBC POLITICS NATION         648            135            239
CNBC MAD MONEY         173             38            102
HLN EVENING EXPRESS         972            290            525
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,877            255            688
CNN ERIN BURNETT OUTFRONT         494            155            216
MSNBC HARDBALL WITH C. MATTHEWS         673            181            283
CNBC KUDLOW REPORT         138             14             47
HLN JANE VELEZ-MITCHELL       1,106            322            597
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       3,087            444            961
CNN ANDERSON COOPER 360         636            139            257
MSNBC ED SHOW         874            214            393
CNBC CRIME INC: WAR CNTRFT GDS         193             57             86
HLN NANCY GRACE         941            344            538
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       2,256            331            751
CNN PIERS MORGAN TONIGHT         583            167            252
MSNBC RACHEL MADDOW SHOW         970            315            483
CNBC AMER GREED THE FUGITIVES         295            110            163
HLN DR. DREW ON CALL         838            294            486
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,747            314            692
CNN ANDERSON COOPER 360         642            187            287
MSNBC LAST WORD W/ L. ODONNELL         739            188            341
CNBC AMERICAN GREED         385            161            236
HLN NANCY GRACE         595            217            326
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,287            284            574
CNN ERIN BURNETT OUTFRONT         451            145            187
MSNBC ED SHOW         422            136            197
CNBC MAD MONEY         144             79             94
HLN SHOWBIZ TONIGHT         328            123            226

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

  • Walter

    Anyone ever wonder if Rachel Maddow has only one set of cloths? I would think the Obama Network would pay her enough to have an alternate outfit.

  • GOPfan

    The composites are the key for advertising money. That and online and social networking. CNN is destroying MSNBC and FOX on a level that these numbers don’t even show. More people get their news from CNN news agencies than anyone when you combine TV and online.

    Anyway the composite rating of the key demo, or the ones people like myself in advertising look at:

    CNN: 449,000
    FOX: 379,000
    NBC: 349,000

    At 7:
    CNN: 477,000
    FOX: 277,000
    NBC: 195,000

    At 8:
    CNN: 483,000
    FOX: 456,000
    NBC: 277,000

    At 9:
    CNN: 461,000
    NBC: 425,000
    FOX: 343,000

    At 10:
    CNN: 404,000
    NBC: 349,000
    FOX: 326,000

    CNN has been quietly dominating news for years, and with the addition of winning the key demo across the board on TV to, NBC and FOX aren’t even truly competing.

    Most shocking to me is the massive decline of FOX in the demo compared to NBC’s growth. It is a changing country folks.

  • AppleStinx


    How do you calculate composite ratings?

  • AppleStinx


    Since CNN is so dominant in primetime, why would they cancel the 10pm edition of AC360?

  • d.d.

    Hi , Apple

    State of the Media 2012-13 still shows these ad rates:

    * Cost per 1,000 viewers per 30 second commercial

    Fox News 4.23

    MSNBC 3.95

    CNN 2.58

    Graphs show all 3 Networks making more money , with Fox ahead in the USA , but, some updating needs to be done to this Pew study.



    I think featherwight 4 8’s is just a low paid ‘Think Progress’ troll that is sponging off his parents. Only a troll can write such nonsense or be fed what to post.

    Mark (just plain) is Left leaning like I am Conservative leaning. I wouldn’t lump him in with the likes of Mark2. I don’t read Mark2 anymore since he posted ha-ha pictures of Mormon sacred undergarments. He’s a bigot.


    How you are paying for “too-big-to-jail”


    Attorney General Eric Holder came right out this week and told the Senate Judiciary Committee what many observers have long suspected – that his department has refrained from more aggressive criminal prosecutions of the so-called too-big-to-fail banks, exactly because of their special status.

    Lawmakers have expressed surprise that no corporate or personal criminal prosecutions emerged from the HSBC Holdings Plc case, in which the bank was fined $1.9 billion over money laundering, including money from Mexican and Colombian drug cartels.

    In short, we have the top law enforcement official in the United States admitting that if a bank is big enough and systematically important enough, it will not be subject to the same laws as the rest of us.

    Imagine for a moment that a certain class of large hospital got a big subsidy, like the banks in funding, but couldn’t be sued for malpractice. What do you imagine the impact on healthcare would be?

    We are all paying, every day.


    I try to keep up on jobs.

    UPDATE: Seasonally adjusted full-time employment per the Household Survey contracted by 77K, and is lower than it was in December; part-time employment grew by 102K.

    UPDATE 2: Household Survey employment in the past four months has only grown by 164K, while Establishment Survey employment has grown by 821K. Really?

    UPDATE 3: Zero Hedge — “In February Multiple Jobholders Rose By A Record, As Full-Timers Dropped, Part-Timers Increased.” UPDATE 3A: Multiple jobholders went up by 340K after seasonal adjustment, and by 697K NSA, numbers not seen since 1996. Multiple jobholders … the last time we saw a jump like this in Feb. was 1996.

    UPDATE 4: NSA African-American teen unemployment hit 43.2%, the highest ever for any February on records back to 1984. In the previous three years, that rate (again, NSA) has declined from January to February. This year it increased by 3.6 points.

    UPDATE 5: Birth-Death was +102K.

  • 1966

    good afternoon
    we have rain and 35 degrees.

  • usa8888

    It’s a good thing the right wing has increasingly less influence on the country’s politics and has NO chance of winning elections, even if they continue with their strategy of voter supression and district gerrymandering. The right’s views are so absurd that only low education Fox Fake News, Slimebaugh, Beck audience…and that ilk would be dumb enough to be suckered in…..
    But it is FUN to watch looney’s like Beck with his chalkboard and thinking, “How could anyone be so dumb as to be suckered by guys like these?” I would really like to Beck’s lecture on creationism……..maybe DD can post it here…..

  • usa8888

    This just in: 5 new gun laws appear ready for authorization in Colorado nothwithstanding the gun lobby’s threatening to kill legislators advocating the new laws. Colorado appears to be a really progressive state…..

  • Ratboy

    I stop in for ONE minute and I have to go to work!!!!

    Dung Beetlw infestation to follow!!!!!

    Gotta go now!

  • usa8888

    Unfortunately, states with lots of progressives in them (like Texas and Georgia) are saddled with lots of bubbas who are caught in a time warp in the 1880’s. Indicative of these backward thinking people are the low educated religious nuts (like Rick Perry who barely got through college) who endorse creationism and the absurd thinking of the far right. The good thing is that the moderate GOP is gaining more control over these right wing kooks and with the demographic changes occurring now, the far right will have less and less influence on American politics….

  • usa8888

    The rat is one who can not list one accomplishmet of the far right–this is embarrassing for him…..

  • d.d.

    Federal Reserve Money Printing Is The Real Reason Why The Stock Market Is Soaring

    Featherweight just doesn’t understand this.

    QE is a primary driver of income inequality . It’s a regressive redistribution program that has been boosting wealth for those already engaged in the financial sector or those who already own homes, but passing little along to the rest of the people.

    A while back a CNBC article discussed a very interesting study from the Bank of England which showed a clear correlation between quantitative easing and rising stock prices… 82 percent of all individually held stocks are owned by the wealthiest 5 percent of all Americans. QE is pumping up the values of stocks and real estate. What will happen when the Fed tries to wind down QE ?

    The fact that QE promotes activities that led to the housing bubble should have stopped its progression as an idea a long time ago

    Real wages and salaries have fallen . High-income earners are more exposed to profits as owners of businesses or shareholders. Low-income earners are dependent on wages.

    Quantitative easing will simply fuel a new round of mergers and acquisitions .The evidence suggests that QE cash ends up overwhelmingly in profits


    Drip , drip , drip

    States balk at $15B Obama healthcare ‘tax’

    The Hill

    In Wisconsin alone, the fee would hit the state’s coffers to the tune of $23 million in 2014, and will likely total more than that in subsequent years, said J.P. Wieske, legislative liaison and public information officer for the state’s Commissioner of Insurance.

    in states that participate in Medicaid managed care plans, the fee would be painful. One study commissioned by the Medicaid Health Plans of America found that states would be on the hook for $15 billion over the next ten years.

    Ultimately, the fee will raise the costs of Medicaid programs, which are funded by a combination of federal and state money, said Joe Moser, executive director for Medicaid Health Plans of America (MHPA).

  • usa8888

    DD–if you know anything about statistics, you would know that correlation does NOT imply causation. Record profits are the primary driver of the stock market. But QE2 has been helpful in that it blunts the effort of the uneducated right wing to stimy Obama’s jobs’ programs and bring the economy down. DD obviously has no money in the market–he would otherwise be happy. QE2 has NOTHING to do with a housing bubble, which was caused by fampant real estate and bank fraud with little or no regulations being adherred to. I believe DD said he worshipped BECK and anyone who does this is liable to think anything–kind of like a random number generator……

  • Chriscee

    Only thing embarrassing to us USA8888 are you left wing KOOKs. You manage to embarrass yourselves. Obama has accomplished anything other than POLARIZE AMERICA.

  • usa8888

    DD conveniently forgot to mention that individual and commercial loans are at multi-year highs as is capital investment. Of course, the jobs figure was stellar but must continue to have real meaning. The key thing is that the uneducated right wing stay out of economics and let the Obama administration and the Federal Reserve work their magic…and everything will be fine. Remember: the far right thinks cutting spending in a bad recession and depression is good–in fact, it is NONSENSE and will lead to a contracted economy and disaster. DD–why don’t you tell us HOW cutting spending in a bad recession or depression will grow the economy and jobs–I DARE YOU!!!!!!!!!!!

  • Dave Sky

    I read these messages every day for some odd reason—mostly to confirm my belief that that people on the left (not all, but clearly some of the ones here) have no idea what they are saying. They attack FNC watchers for parroting their talking points, but they spew the same garbage they themselves collect from MSNBC, HuffPo, Media Matters, etc.

    I will in no way engage any of them in conversation, but I’d like to point out a few things…

    USA8888—I suspect you may still be in high school. I say this for two reasons. First, anyone who has actually been to college knows you don’t automatically gain knowledge on every subject just by “enrolling in classes”. You go there for courses designed towards your principle study. Yes, there are requirements you must take, but you have choices, and those choices don’t always involve economics. So having a college education in NO way equates with having a broad knowledge of the economy. Second, if you Google your name and look at the photos, you can see a picture of who I suspect is really you—a teenage boy (nice sunglasses).

    Mark2—I believe you are a smart person, as you say smart things from time to time, but you do yourself no good by repeating the same tired mantra day in and day out about Jon Stewart, the Network News, and now combining channels to beat FNC? You can do better than that. Let it go, dude. You are just making yourself sound desperate.

    Now, allow me to point out why FOX News Channel is the highest rated cable news channel. I’m really surprised that no one on the left, who claim to be SOOO well educated, cannot understand that it has to do with Economics 101: SUPPLY AND DEMAND.

    If you live in a town where there is an equal division of people who like either McDonalds or Burger King, yet that town has five McDonalds restaurants and only one Burger King, what do you think is going to happen? Yes, the half that likes McDonalds will split their population among those five restaurants, and all the BK lovers will go to that one and only Burger King. So what happens? That Burger King is the busiest and most profitable restaurant in town.

    Now, apply that same principle to FNC versus every other left-biased channel, and the picture becomes clear.

    Okay, I’m out. I’m prepared for the attacks from the parties I’ve mentioned. Although I wouldn’t expect it from Mark2, as I think he’s better than that and can see the err of his ways from time to time, as we all should. But USA8888 is a total nutjob. I offer this advice to those people who are tired of his pathetic, ad hominem ranting: The best way to get a screaming child to stop screaming is by ignoring him.

  • 1nancy2

    I don’t get it either. Can’t MSNBC gently ask Rachel to change jackets? How about just a blouse, t. shirt, sweater..Dare I go so far as a dress? I have noticed that, at times, her blazer is ill fitting and with all of the $ she makes, does this have to happen? I’m not one for being vain, although….I sound vain now. No, I’d just like to have different clothing to look at, diff. colors would be a gift, other than navy, black navy, black navy, black navy, black–In closing, I find Rachel to be interesting, well informed and low and behold if she makes an error, the next night, she has “The Dept of Corrections” sign up, then makes a correction. That’s just my take on the subject. BBL

  • Bobbyv

    Dave sky,

    I don’t think US wants to debate, and does not really take this place too seriously. He enjoys the name calling to get attention, and when pressed because he had boxed himself into a corner (such as proof on H/C costs being lowered) will just ignore. I think he is having fun. At least, I hope he is, I cannot imagine he is that genuinely nasty to everyone in real life. Of course this is all just my opinion.

  • Dave Sky

    I highly recommend Googling his name and checking the images. That picture of the kid in the blue shirt must be him. It fits the profile perfectly, as he clearly has no real-world knowledge. Only what he reads on the Internet. How many people out there call themselves USA8888 anyway?

  • usa8888

    Dave Sky appears to have a need to go to college. First, I might point out to him that he mis-used “principle study.” One who has been to college would that he should have said “principal area of study.” Actualy, Sky should have learned this in hgih school. Second, Sky seems to be saying that not everyone who goes to college studies economics. This is true. But why, then, would someone on the right comment on economics if they have no knowledge of it??? Thirdly, I would invite Sky to tell me how cutting spending in a bad recession or depression grows the economy and jobs. I dare you. Fourthly, might I say that you are WAY OFF on who you think I am…..With the exception of getting everything he said wrong, he did manage to write 8 paragraphs…..

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