‘Grimm’ is the Number One Broadcast Drama of the Night in Adults 18-49



Grimm Season 2

via press note:

* At 9 p.m. ET, “Grimm” (1.5/5 in 18-49, 5.0 million viewers
> overall) ranked as the #1 drama of the night on ABC, CBS, NBC and Fox
> in 18-49, decisively out-rating head to head CBS’s “Golden Boy”
> (1.0/3) and Fox’s “Touch” (0.7/2). In the time period, “Grimm” ranked
> #2 among ABC, CBS, NBC and Fox in adults 18-49 and was the hour’s #1
> scripted program among those networks in all key demographics.
>
> * “Grimm” is up 7 percent versus the 1.4 for last year’s
> mid-season returning episode, which aired in mid January after a much
> shorter four-week break (1.4/4 from 9-10 p.m. ET on January 13, 2012).
> In total viewers, “Grimm” is also up by 7 percent versus that year-ago
> returning telecast (4.965 million vs. 4.649). Coming nearly four
> months after its prior original, last night’s “Grimm” finished within
> a tenth of a point of the 1.6 for its fall finale on November 16,
> 2012.
>
> * Note that so far this season, “Grimm” originals have been
> growing by 73 percent over these next-day “live plus same day” numbers
> in 18-49 when Nielsen adds additional time-shifting viewership in
> “live plus seven day” results (to a 2.86 rating from a 1.65).
>
> * At 8 p.m. ET, the season-two debut of “Fashion Star” (0.8/3 in
> 18-49, 3.0 million viewers overall) generated half-hour to half-hour
> growth in women 18-49 (to a 1.1 rating from a 1.0) and women 25-54
> (1.5 vs. 1.4).
>
> * Note that last year’s “Fashion Star” debut came on a Tuesday
> night, March 13, from 9:30 to 11 p.m., with a 2.3 lead-in from the
> prior half-hour for “The Biggest Loser.”
>
> * From 10-11 p.m. ET, “Rock Center with Brian Williams” reported a
> 0.9/3 in 18-49 and 3.9 million viewers overall. “Rock Center”
> finished within a tenth of a point of its 1.0 in 25-54 for the prior
> two weeks, despite last night’s shift from a news lead-in to a
> scripted lead-in. Versus its total-viewer average on Thursday nights
> earlier this season, “Rock Center” was up 6 percent last night (3.929
> million vs. 3.697 million).

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