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TV Ratings Friday: 'Grimm' Solid, 'Golden Boy' Sinks,'Fashion Star' Debuts Low, ' Nikita' Up, as 'Shark Tank' Wins Night

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March 9th, 2013

Grimm Face Off

ABC CBS NBC FOX CW
Adults 18-49: Rating/Share 1.7/5 1.3/4 1.1/3 1.0/3 0.3/1
Total Viewers (million) 6.350 8.417 3.976 2.992 1.057


ABC was number one in adults 18-49 while CBS was on top with total viewers.

On ABC, Last Man  Standing earned a 1.5 adults 18-49 rating even with last week. Malibu Country garnered a 1.3 adults 18-49 rating down 7 percent from last week’s 1.4. Shark Tanks scored a 2.0 adults 18-49 rating up 5 percent from last week’s 1.9.   20/20 notched a 1.6 adults 18-49 rating up 14 percent from last week’s 1.4.

On CBS, Undercover Boss scored a 1.4 adults 18-49 rating down 7 percent from a 1.5 on February 15.  Golden Boy earned a 1.0 adults 18-49 rating down 60 percent from a 1.6 on Tuesday and down 40 percent from a 1.4 for the CSI:NY finale.  .Blue Bloods garnered a 1.4 among adults 18-49, even with its performance on February 15.

On NBC, the season premiere of Fashion Star earned a 0.8 adults 18-49 rating down 50 percent from a 1.6 for its first season premiere on Tuesday, March 13, 2012.  Grimm scored a  1.5 adults 18-49 rating down 6 percent from a 1.6 for its fall finale on November 16 but up 7 percent from a 1.4 for last year’s mid-season return. Your predictions were pretty accurate.   Rock Center garnered a 0.9 among adults 18-49 down 10 percent from last week’s 1.0.

On Fox, Kitchen Nightmares' 1.3 adults rating was the same as last week, and Touch dropped a tenth vs. last week to a series low matching 0.7 rating.

On the CW, Nikita earned a 0.4 adults 18-49 rating up 33 percent from last week’s 0.3. In its new time period,  Cult scored a 0.2 among adults 18-49 down 33 percent from a 0.3 for its last original episode on Tuesday, February 26.

Overnight broadcast primetime ratings for Friday, March 8, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing 1.5/5 7.01
CBS Undercover Boss 1.4/5 7.29
FOX Kitchen Nightmares 1.3/4 3.38
NBC Fashion Star - Season Premiere 0.8/3 3.03
CW Nikita 0.4/1 1.39
8:30 ABC Malibu Country 1.3/4 5.96
9:00 ABC Shark Tank 2.0/6 7.45
NBC Grimm - Spring Premiere 1.5/5 4.97
CBS Golden Boy 1.0/3 7.45
FOX Touch 0.7/2 2.61
CW Cult 0.2/1 0.72
10:00 ABC 20/20 1.6/5 5.69
CBS Blue Bloods 1.4/4 10.51
NBC Rock Center 0.9/3 3.93

-

via press note:

In Late-Night Metered Markets Friday night:

In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's
> "Late Show with David Letterman," 2.4/6 with an encore; and ABC's
> "Jimmy Kimmel Live," 2.3/6.
>
> * In the 25 markets with Local People Meters, adult 18-49
> Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3 with
> an encore; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live,"
> 0.8/4.
>
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in
> the Local People Meters.
>
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4
> in metered-market households with an encore) tied CBS's first-run
> "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with
> Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore)
> topped "Late Late Show" (0.4/2).
>
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
> metered-market households with an encore and a 0.3/2 in adults 18-49
> in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Richard Steven Hack

    tscchope: “@RSH violation of the Gunsmoke rule. You can’t compare this year’s figures with last year.”

    The Gunsmoke Rule does NOT apply to RECENT previous seasons – especially THE previous season. It applies to shows at least a few years in the past. You DO remember WHEN Gunsmoke was ON, don’t you?

    “It’s possible thqat BATB will crash and butn before the end of its season, but it seems to me that itis getting stronger week on week and not weaker.”

    “Seems” is not DATA. HERE is DATA:

    Beauty and the Beast Ratings Since Episode One:

    Episode 01-14: Thursday, 02/21/13
    0.5 in the demo (0% change) with 1.52 million (+9% change).
    Season averages: 0.65 in the demo with 1.73 million.

    Episode 01-13: Thursday, 02/14/13
    0.5 in the demo (-17% change) with 1.40 million (-5% change).
    Season averages: 0.66 in the demo with 1.75 million.

    Episode 01-12: Thursday, 02/07/13
    0.6 in the demo (-14% change) with 1.48 million (-17% change).
    Season averages: 0.67 in the demo with 1.78 million.

    Episode 01-11: Thursday, 01/31/13
    0.7 in the demo (0% change) with 1.72 million (-4% change).
    Season averages: 0.68 in the demo with 1.80 million.

    Episode 01-10: Thursday, 01/24/13
    0.7 in the demo (+17% change) with 1.79 million (+13% change).
    Season averages: 0.68 in the demo with 1.81 million.

    Episode 01-09: Thursday, 12/13/12
    0.6 in the demo (+20% change) with 1.59 million (+13% change).
    Season averages: 0.68 in the demo with 1.81 million.

    CW TV show ratingsEpisode 01-08: Thursday, 12/06/12
    0.5 in the demo (-17% change) with 1.41 million (-7% change).
    Season averages: 0.69 in the demo with 1.84 million.

    Episode 01-07: Thursday, 11/29/12
    0.6 in the demo (0% change) with 1.52 million (-3% change).
    Season averages: 0.71 in the demo with 1.90 million.

    Episode 01-06: Thursday, 11/15/12
    0.6 in the demo (-14% change) with 1.56 million (-15% change).
    Season averages: 0.73 in the demo with 1.96 million.

    UPDATE: The CW has given the show a full season of episodes.

    Episode 01-05: Thursday, 11/08/12
    0.7 in the demo (+17% change) with 1.84 million (+8% change).
    Season averages: 0.76 in the demo with 2.04 million.

    Episode 01-04: Thursday, 11/01/12
    0.6 in the demo (0% change) with 1.70 million (-10% change).
    Season averages: 0.77 in the demo with 2.09 million.

    Episode 01-03: Thursday, 10/25/12
    0.6 in the demo (-14% change) with 1.88 million (-6% change).
    Season averages: 0.83 in the demo with 1.88 million.

    UPDATE: The CW has ordered three additional scripts.

    Episode 01-02: Thursday, 10/18/12
    0.7 in the demo (-42% change) with 2.00 million (-28% change).
    Season averages: 0.95 in the demo with 2.39 million.

    Episode 01-01: Thursday, 10/10/12
    1.2 rating in the 18-49 demographic with 2.78 million total viewers.
    Season average: 1.20 in the demo with 2.78 million.

    How do you see a drop in the season average from 1.20 to .65 as “getting stronger”?

    How do you see a drop in week to week ratings from 1.2 to a series of .5’s as “getting stronger?”

    How do you see a steady drop in viewers from 2.78 million to 1.52 million as “getting stronger?”

    See, this is why no one takes you TCD and “beasties” fans seriously. You don’t even know the ratings, yet you make nonsensical claims about where they are relative to other shows just because you want to BELIEVE these shows will be renewed.

  • Jt

    Beached
    The ratings were not that bad.

  • cimmer

    @Bobby, that would have been an interesting night of television but that’s far too bold for NBC, lol.

    Yay Grimm, that ep last night was really moving along and I finally actually liked his girlfriend for once too. Please NBC, keep your hands off the show and don’t try and ‘help’, please.;)

  • BigBrotherFan

    Not bad for GRIMM, at all. I expected a bit lower given the long break. I don’t even watch it so I could care less. Good for the fans!

    FASHION FLOP! LOL I know, right? why did NBC even bring this show back? THE JOB 2.0

    TOUCH cancel now. Pathetic. free KIEFER FOR THE 24 MOVIE!!!!!!!!!

    HAHAHA @GOLDENBOY flopping hard. Well, CBS could be happy it didn’t tank as hard as made in jersy, I suppose. However, the show is done. I’M SCARED FOR VEGAS, THOUGH!!!!!

    LOOKS LIKE THAT LOSER TIM ALLENS CRAP SHOW is coming back for another season. agh.

    Good for REBA but get BLAKE on there more!!! I don’t watch any TV on friday just NIKITA PVR but I root for REBA!

  • HalCapone

    @beached
    Why does the CW exist? Great philosophical question for this slow ratings day. I will leave the business answer to the Tvbythenumbers paid professionals and commenter extraordinaire, Holly. If you have raging hormones and pimples, you wouldn’t be asking that question because the CW would exist solely for you and your fantasy life. There is obviously an attraction for certain advertisers to reach out to the Clearasil smearing crowd just as much as there is for advertisers reaching out for the Depends dependent crowd who watch CBS at maximum volume level. 18-49 is the cream of the crop demo ultimately but that is not to say everyone else is worthless to advertisers. The Clearasil Wearing(CW)network, a joint venture between Warner Bros and CBS, is apparently making a profit or at least is being generously supported by handouts from their wealthy parents, Warner and Columbia.

  • oliver

    Nikita just needs to get renewed from now. I mean it’s a no brainer that none of the currently renewed shows by CW will relocate to Fridays and none of their new shows will debut and run on Fridays because that would just be plain dumb. They can’t just air reruns either. So Nikita is their safest bet for their Fridays next season. A renewal now will surely retain and maybe even add more viewers to tune to the show.

  • Ateofi

    Golden boy is big failure and BB was able to rise to1.4 after this horrible show. CBS will have a problem soon, when their flag shows like NCIS or TBBT end. New shows are mostly bust, maybe except Elementary.

  • NEK38583

    I was worried about Grimm as it seemed NBC did not promote it that much. Of course they only other show I watch on NBC is Days so it might be I was missing the promos. I am glad it is doing great. It is the only primetime show they have that is worth watching.

  • HalCapone

    @Ateofi
    “CBS will have a problem soon, when their flag shows like NCIS or TBBT end. New shows are mostly bust”

    Spot on analysis. CBS performance on new shows is no better than the other networks. And yet, CBS continues to trot out variations on their cop procedural theme year after year ad nauseam while their core audience is dying off much faster than the competition, literally. Honestly, I can imagine CBS brainstorming sessions for new program development with Les Moonves crying, “we need more chalk mark outlines around more characters!” CBS should pay heed to the current state of the national Republican Party and their platforms appealing mostly to older men. How’s that working out for them?

  • Anonymous

    BL and I were right, Grimm was going to hold well with its audience even with that unnecessary hiatus. Like BL said, NBC should’ve waited til October but a 1.5 rating is still very good and in line with my expectations.

  • Ryan Schwartz

    ABC Fridays won’t radically change next season. I imagine Malibu Country will be cancelled (Reba and Lily Tomlin can’t come cheap), and a new sitcom will air after LMS, that is, unless ABC tries The Neighbors or Suburgatory out behind it at 8:30. Otherwise, I can’t see ABC moving Shark Tank with a 2.0 demo on Fridays at 9. Same way I can’t see NBC moving GRIMM even if they could use that 1.5 on another night.

    As far as NBC goes, I imagine they’ll finally smarten up next season and use GRIMM to launch a new show at 10… I’m thinking Dracula. They’ll slide Dateline to 8. I doubt Rock Center stays on any longer.

    If Vegas doesn’t work on Fridays, I can see original CSI moving to its original Friday at 9 time slot and giving Wednesdays at 10 to something new. An even safer move would be Hawaii Five-O to Fridays at 9. I think CBS will launch Beverly Hills Cop Mondays at 10. Would also be interesting for CBS to try comedies Fridays at 8. They haven’t yet in recent years, and they’ve got the most promising crop of comedy pilots there is.

  • Mark3

    With 90210the ending. Cult is cw BEST SHOW

  • Brian J

    I know I repeat myself, but NBC should really consider moving Grimm to a new night. It’s got several pilots that would be excellent fits with the show. By now, it’s got a very devoted base of fans, but I think it could really grow if given the chance to do so. America’s Got Talent is a perfect lead-in, so why not move that show to Thursdays in the summer, which would get people watching NBC on that night yet again, and put Grimm after it? It could then anchor the night, surrounded by, say, Believe and Bloodline or The Sixth Gun. Or, even if NBC is planning on leaving it on Friday, it could still give it a boost over the summer by putting it after America’s Got Talent and still surround the show with similarly-themed programs.

    I’m not saying it’s ever going to be a CSI-level hit, but it’s clearly working for NBC when so few things are. It owns the show, and it really should do everything it can to take it to the next level.

  • Theoacme

    @Beached: Why does the CW exist?

    The CW exists solely for the profit of TV By The Numbers (as it can’t be making that much money for Warner Brothers and CBS), and for the entertainment of its audience (certainly, the ratings discussions are entertaining; the actual programs are incidental to the ratings discussions of CW programming).

    Any other use of the pictures, sounds, and other events on the CW without the expressed written permission of Robert and Bill are strictly prohibited.

  • Brian J

    @Ryan Schwartz:

    I think ABC might be wise to try Shark Tank on Thursdays, considering how little has worked for the network at 8:00 PM. I do agree that Malibu Country will probably be cancelled, but I’m not sure whether ABC will try to launch a multi cam there or even a few shows, or what, if anything, will be moved. The network seems to want to open up another comedy block on Tuesdays, giving the sort of pilots its ordering, the tone of which doesn’t seem to work on Fridays.

    As I said earlier, I think NBC would be wise to move Grimm, because I think it could help them in a few ways. But I seem to be in the minority here.

    As for CBS, I am skeptical of them launching a comedy block here, although it might not be the worst idea. I’ve said before that NCIS: LA should move, as it could help shore up another night, and Fridays would seem to work. That way, the new NCIS spinoff, NCIS: Red, could go after the original, at least for a season. I think the network will have one open slot on Mondays and will expand to four comedies on Thursdays. But that’s only three slots in total, unless Two and a Half Men doesn’t come back, which it probably will. If the network is really serious about launching a new comedy block, though, the best move might be to try it on Tuesdays, where NCIS will provide a monster lead-in.

  • Brian J

    @HalCapone:

    Based on the type of pilots its ordering for next season, I suspect Moonves feels the same way.

  • oktimeforplanc

    I’m sad that cult did even worse last night. The episode was actually pretty good.

  • EVESIX

    0,4?! That’s what you call up? That’s what I call pathetic.

  • Richard Steven Hack

    Theoacme: “The CW exists solely for the profit of TV By The Numbers (as it can’t be making that much money for Warner Brothers and CBS)…”

    Actually I believe the argument has been made that the CW exists to produce “properties” for WB and CBS Studios to syndicate. Out of the batch of failures produced every year to debut on the CW, one or two survive multiple seasons to make it to syndication.

    This year it’s Nikita, next year perhaps Hart of Dixie, probably to be followed by Arrow (if it gets through next season without screwing up), and eventually The Vampire Diaries when its run ends. Supernatural is already there.

    Syndication is a significant part of the networks profitability through their studios. The CW is just a breeding ground. While it would be nice if it were more profitable, obviously, as long as its numbers are offset by whatever profits syndication of its properties brings in to its parent companies, it will probably stay viable.

    How long that will be is anyone’s guess, although I suppose close analysis of the relevant financial statements would be indicative. I’m not that interested to pursue it.

  • BoB

    Lots of people want to move Grimm to another night, but what NBC should really do is move it to 10PM whether on Friday’s or another nite. More eyeballs for the locals news programs and big L+3 numbers for Grimm. A win for everyone.

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